Every Major Beauty Brand That’s Getting a Clean Makeover in 2019
We’re not saying one is better than the other, but if clean beauty is your thing, we’ve got some good news. A handful of the biggest names in the biz are releasing aluminum-free deodorants, eco-conscious packaging, and animal-friendly formulas. Recognizing that skincare, haircare, and makeup lovers everywhere are seeking out safe and sustainable products, the seven brands below made some major changes.
1. Coppertone: The new, hypoallergenic Coppertone Pure & Simple SPF 50 ($23) is made with 100 percent natural botanicals — such as tea plant, sacred lotus, and giant kelp — and is free of sulfates, fragrance, parabens, PABA, dyes, phthalates, alcohol, and oxybenzone.
2. L’Occitane: Because plastic waste is an issue, especially in the beauty industry, L’Occitane announced in February 2019 that it will work with Loop Industries to achieve its goal of using only recycled plastic by 2025. “Our brand is inspired by nature, people, and culture, and we have been using natural plant-derived ingredients and eco-friendly manufacturing for more than 40 years,” says Adrien Geiger, global brand director for L’Occitane. “We are therefore very conscious of the importance of eco-design and sustainable packaging… The innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution.”
3. Hourglass Cosmetics: If you want luxury makeup with vegan ingredients, Hourglass is one brand to watch. The cruelty-free cosmetics company plans to transform its formulas and go vegan by 2020. The ambitious goal means reformulating half of its collection with innovative ingredients that impress shoppers just as much as (if not more than) the original offerings.
4. Dove: The household name knows aluminum-free deodorants are a must for clean beauty devotees and launched Dove Zero Aluminum ($8), its first-ever alcohol- and aluminum-free deodorant range, in January 2019.
5. Herbal Essences: The Environmental Working Group verified Herbal Essences’ recent clean shampoo collection, Bio:Renew, in January 2019, marking it the first-ever mass-market shampoo to hold the status.
6. Secret: The brand launched its first-ever Aluminum Free Deodorant ($5) in February 2019, so that clean beauty shoppers can feel good about what keeps their pits fresh.
7. Naturally Serious: The brand, including its popular Skin Warrior Anti-Pollution Repair Cream ($46), already holds a Clean at Sephora seal, but in February 2019 they stepped it up a notch with the #ItGetsGreener campaign. The push calls for new packaging using reusable, recyclable, or compostable components that are made using wind power in a carbon-neutral facility.
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