Everything to Know About Sephora’s New Clean Beauty Category
You’re about to see more green in Sephora’s aisles — and we’re not talking about a color story either. The beloved beauty retailer already stocks everything we need to look and feel amazing, including innovative skincare essentials, coif crisis cures, and trendy makeup, but now Sephora has created a new category to make it easier to find clean beauty buys without having to scan every label in the store.
The retailer partnered with 50 brands throughout the U.S. and Canada to curate over 2,000 clean products across categories that will feature a green Clean Beauty seal of approval. The green badges indicate that the product doesn’t contain potentially harmful ingredients like parabens, formaldehyde, mineral oils, phthalates, sulfates SLS and SLES, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, to name a few. Plus, they have less than one percent of synthetic fragrances.
Sephora recently discovered in its research that over 60 percent of shoppers read the products labels prior to purchasing, and 54 percent only stock natural or clean beauty items. With that customer feedback in mind, Sephora linked up with a slew of brands and industry experts to help define what clean beauty actually means as the nearly 20-year-old company looks toward the future.
“[Sephora is] continuing to demystify beauty choices for their clients, helping them find the right products for them, based on their lifestyle needs,” the press release announcing the new category states. “Many of their clients are looking to shop brands and products that are ‘free of’ and they are responding to help them do that, easily and conveniently at Sephora.”
What do you think of Sephora’s new category? Weigh in over @BritandCo.
(Photo by Charley Gallay/Getty Images for Sephora )
Pocket doors are so delightful in and of themselves. They appear when you need them, get tucked away when you don't, and make it easy to define rooms while keeping an open floor plan. Add to the pocket door a joyful patterned wallpaper surprise, and you will be sent right into fits of visual jubilation! Or something ;) Today we're sharing two simple and impactful pocket door makeovers that zhuzh up your space in a jiffy.
Anjelika Temple here, co-founder of Brit + Co and proud owner of several pocket doors! When I moved into my first real grown-up house a couple years ago, I knew I wanted to incorporate wallpaper so reached out to our friends at Chasing Paper to see how we might collaborate. It felt like a total lightbulb moment when I realized I could create a surprise pop of pattern on a couple sets of pocket doors.
Not only is it a whimsical way to bring color into a space, but the doors double as picture-perfect backdrops for all your SFH (selfies from home, obvs).
A few pro tips about install:
- Removable wallpaper is miraculously forgiving! You can take it on and off multiple times without it losing integrity (or mucking up your surface).
- I ordered this adhesive wallpaper installation kit with a squeegee and xacto knife and it worked super well. I also recommend a sharp pair of scissors for cutting longer lines.
- This is a two-person job! Get a friend, put on a playlist, and get ready to bond.
- Wild, organic patterns like Tally are great because it's challenging to spot any imperfections in pattern alignment; keep pattern choice in mind if you've got a lot of corners to match up. More geometric patterns and larger shapes leave less room for error (but are awesome in their own right!).
BATHROOM POCKET DOORS
In our primary bathroom, we chose the wallpaper pattern Tally, designed by Kelly Ventura, in White and Navy. In our space, the navy reads as a soft black, which is perfect for the space. It's easy to combine an ever-rotating collection of linens with the Tally pattern.
I love how the white trim becomes the perfect frame around this pocket door piece of art.
My favorite moment in this space is the fact that you actually get a third pop of pattern thanks to our serendipitously placed mirror!
And yes, this one works pretty darn well as a backdrop too ;)
LIVING ROOM DOUBLE DOORS
This set of doors is definitely a focal point of our home. It separates our living room from our primary bedroom which opens onto our backyard. The doors are pretty much always open, but when they're closed we wanted to evoke a fun, nature-inspired vibe. With that in mind, we selected the Lines and Moons pattern by Thimblepress in Green and Brown.
Earth mama vibes up in here! I love how the shapes and colors echo the ferns you see through the windows and the acorn wood details throughout the house.
Love this pattern moment, and xacto-ing out the door handle is def on the oddly satisfying DIY list.
For a pattern lover like me, I love that now I have this instant photo backdrop!
Thanks to Chasing Paper for providing these rolls of pure pattern amazingness. Head to chasingpaper.com to find our own favorites and start adding patterns to your home!
(Wallpaper wingwoman: Kayla Haykin; Photography: Kurt Andre)