I Put Target’s Best-Selling Beauty Products to the Test to See Which Were Worth Keeping

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My beauty routine is pretty set in stone. Sure, I’ll test out the latest and greatest products (because, work), but it’s rare that I overhaul my entire regimen since, for me, consistency is key. But after I received a press release all about Target's best-sellers, I was dying to try so many brands and products (celeb hairstylist Kristin Ess’ line, PIXI by Petra’s cult classics, and the all-natural goodness from Captain Blankenship, to name a few) and see if any could replace my pricier go-tos. In the name of journalism (and financial stability), I took a selection of top-selling formulas for a week-long test drive to see how they hold up. Read on to see which products I’m keeping around.

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Styling: Cassidy Miller

Photography: Brittany Griffin

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