Queen Bey always has a plan. That’s clear from the hidden message she just included in her new Valentine’s Day merch and the probable Grammy connection to her pregnancy announcement on February 1. Which is why it should come as no surprise that her most recent legal trademark filings probably have something to do with a long-term goal.
But these filings in particular are connected to the Carter family in a way that has us wondering what plans Beyoncé has in store for daughter Blue Ivy, not only as the daughter of the most famous woman in the world, but also as a future mogul in her own right.
According to the website Trademarkia.com, public documents show that Bey has put Blue Ivy’s name up for trademark in association with a wide range of beauty products for both women and children. The document filings started about a month ago, and have left some wondering if it’s just a way for Beyoncé to ensure that Blue Ivy’s name is safe for later potential use, or if there are plans in the works to have the young Carter release her own child-friendly cosmetics line now.
The paperwork states that there is potential for a wide range of products to be released, including perfume, lotions, body wash and more, specifically for “adults and infants.” Considering that everything she touches seems to turn to gold, we’re left to wonder if Bey isn’t planning on giving good old Johnson & Johnson a run for its money in the near future!
This isn’t the first time Bey’s dipped her toes into the world of cosmetics. She already has a very successful line of her own perfumes that have sold quite well in the last few years.
As the super mom of one becomes the super mom of three, only time will tell whether this is a preemptive move, or if Blue Ivy is destined to become the youngest celeb in history to have a cosmetics endorsement deal at the ripe old age of five years old.
We wouldn’t be surprised either way.
Would you buy a line of baby care products named after Blue Ivy? Tell us @BritandCo!
(h/t Refinery29, photos via Mark Davis, Kevin Mazur + Robert Kamu/Getty)