This Buzzy New Fashion Brand Is Here to Make Sewing Simple
Calling all crafters, style lovers, and sewing-enthusiasts — there’s a new brand on the block that’s about to change the DIY game for good. SEWSQUAD is a line of super simple fashion projects that makes creating your own style a whole lot easier. This sewing pattern/teen mag hybrid blows the dust off of the old-school sewing staples you may remember from your youth with a fresh take on crafting.
“We are, in many ways, a fashion brand rather than a sewing pattern company,” explains Zoey Washington, creator of SEWSQUAD (and former fashion director at Brit + Co). “Teens and tweens are sewing their own clothes and altering what they buy all the time. From sewing classes to thrift store flipping, this group appreciates the power of making your own look with your own hands — but there just weren’t products out there that spoke to them. Hopefully, SEWSQUAD can fill in that gap in the marketplace where traditional DIY, crafting, and sewing brands have lost sight of what’s trending and what teens want,” she continued.
Each easy-to-use fashion project comes complete with a simplified, no-machine-necessary sewing pattern that can be done in a few hours and is designed to work for everyone from seasoned sewers to anyone who has never picked up a needle and thread. Patterns are based on popular silhouettes inspired by runway looks, street style, and Instagram influencers.
The first round of projects (or “Drop 1”) includes a Classic Tee, T-Shirt Dress, a Zip Skirt, and Skater Skirt each for $15 that will hit sewsquad.com during #memademay with later drops coming throughout the summer season to compete with fast-fashion consumer appetites. “Fashion fans — particularly teens — are used to seeing new product every few days, so we need to make sure we’re giving them something new and exciting as often as possible, even if it is just a really easy bracelet or a clutch made out of their old jeans. We want our squad to get constant inspiration from us and to love how easy it is to create a style that is totally unique to them,” Washington explains.
Every pattern also features a magazine-style trend report packed with clever ways to make the simplest piece look like couture. SEWSQUAD even wants you to rethink how you use unwanted material with their “Leftover Looks” or bite-sized DIYs that turn discarded scraps into playful accessories (think scrunchies, drawstring bags, and adorable wristlets).
Head over to SEWSQUAD and sign up to get news on their launch and upcoming projects with Joann stores now.
Are you ready to #jointhesquad?
(Photos via SEWSQUAD)