Kickstarters come and go (and this one just ended — sad face), but we’re more interested in the bag than the cool backer gifts this time. Fawn Design has developed what might be the most charming combination of practicality and stylishness in their Doe diaper bag ($130). The designers at Fawn wanted to create something that moms would actually want to use. And though we’ve discovered some other cool diaper bags in our day (some here, some here), this one is a big winner.

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So many diaper bags are built for kids, but this one is built for moms. The bag is made with vegan leather, making it easy to clean. It can transform from backpack to shoulder bag easily, and the seatbelt straps make it comfy to carry around even when full. It has all kinds of room for the essentials (and the non-essentials too). And you won’t look like you’re carrying a diaper bag at all, so that’s a success in itself. You could probably even trick all your childless friends into asking you where you got your bag.

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Would you sling this diaper bag on your shoulder? Let us know in the comments.