There might be a rising trend in women eschewing armpit and leg hair removal, but getting rid of unwanted facial hair is still going strong. While traditional methods like waxing, shaving, creams, and lasers work just fine, there’s a new tool that’s selling like hotcakes on Amazon: the Finishing Touch Flawless ($20).

This little device is a pain-free hair removal tool that banishes hair without irritating your skin, and it’s even great at targeting peach fuzz and sideburns. You don’t have to wait for regrowth to use it; if you even see a hair coming in, you can employ the device immediately. There’s even a little light built in.

The Finishing Touch Flawless resembles a fancy tube of lipstick. Pop off the top, and the metal part is plated with 18-karat hypoallergenic ROSE GOLD. As far as shavers go, it seriously doesn’t get more on-trend than this.

With four and a half stars and 1,169 customer reviews to its name, Flawless is currently THE best-selling beauty product on Amazon, with over a million sales — and it’s been out for only a month. “This product is amazing. It instantly erased my facial hair/peach fuzz like magic. Love it!,” wrote one happy customer. “Love this product. Does not irritate my skin (which is very sensitive) pain free to boot. Light weight, definitely a favorite,” wrote another.

It’s also available at Walmart, Walgreens, Bed Bath and Beyond, CVS, Rite-Aid, Sally Beauty, and Ulta. If THAT’s not enough choice for you, it’ll also be stocked at 70,000 retail stores by the end of September.

How do you deal with unwanted hair? Tell us @BritandCo!

(Photos via Finishing Touch + Amazon)