Millennials are the originators of a lot of trends, be it a signature shade of pink or skincare lines targeted at fine lines from squinting at your iPhone. As the most of-the-moment generation, there is one habit that they鈥檙e starting to phase out, however: women shaving their armpits.

According to a report by The Telegraph, which compared data from two separate surveys in 2013 and 2016 done by Mintel, a trend forecasting and marketing company, the number of ladies ditching the razor is growing (pun intended) 鈥 in fact, the number is as high as 25 percent. That鈥檚 one out of four ladies who are daring to bare hair. Where 95 percent were once taking part in the grooming ritual, we鈥檙e now down to 77 or maybe even lower. Leg-shaving isn鈥檛 too far behind either, with numbers dropping from 92 to 85 percent.

So what gives? Mintel鈥檚 Associate Director in Beauty and Personal Care, Roshida Khanom, says it鈥檚 a number of factors, including our initial guess of female empowerment. 鈥淭here鈥檚 鈥 some pushing back about what women should look like,鈥 she said.

The trend has only gained momentum, with celebrities adopting the practice for even red carpet appearances, as Lola Kirke did. The actress thanked her fans鈥 support after baring her聽underarms at the Golden Globes. (鈥淥k! Now I鈥檓 really ready. Thanks to all you beautiful people who didn鈥檛 send me death threats on account of my #awesome #hairyarmpits! You rule,鈥 she wrote in an Instagram.)

While not armpit hair, Bella Thorne also clapped back after being shamed on Twitter for not shaving her legs on the red carpet (her Twitter response of 鈥淗AHAHHA NEVER鈥 was applauded by fans).

But other contributing factors include 鈥渇ree from鈥 and 鈥渃lean eating鈥 movements. As Khanom explains, 鈥淐lean eating is behind some of those changes. They鈥檙e worried about causing irritation from their skin because of these products.鈥

All these explain why the industry is also seeing declining sales numbers in shaving foam and hair removal creams. The Telegraph reports that sales have dropped by as much as five percent between 2015 and 2016, with young women turning to all-natural聽options instead.

We鈥檙e certainly not mad to hear that the policing of women鈥檚 body hair is letting up. Do you, you strong, empowered women!

What鈥檚 your take on the no-shave trend? Sound off to us over @BritandCo.

(h/t Teen Vogue; Photos viaVincent Sandoval/Getty, Getty)