Marc Jacobs’ latest muse has some pretty famous parents. The designer announced on Instagram that the daughter of Kurt Cobain and Courtney Love, Frances Bean Cobain, is the face of his new campaign.

“I have always wanted to work with Frances,” the designer wrote on Instagram. “Her beauty, uniqueness, and strength is something I have long admired and respected. Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries.”

But this doesn’t necessarily mean that Frances is looking to become the next celebrity offspring with a modeling career… yet. “I don’t think I’ll be modeling for anyone else for a very long time — this is 100 percent outside of my comfort zone,” she told Vogue. “I wouldn’t have done it with anyone other than Marc.”

She continued, saying, “I don’t model unless I think the project is cool, and I don’t put my name behind something that I don’t genuinely believe in. I thought this collection was great, and I was flattered that Marc thought of me for this. What I said to Marc when I was saying yes was that he’s an underdog for the masses. He’s still very rebellious within the fashion world, and he’s been like that his entire career.”

The collection Frances is fronting was controversial for Jacobs when he sent a number of white models down the runway in hand-dyed pastel dreadlocks. He was called out for cultural appropriation. After crying foul and being defensive, he later apologized for his insensitivity on Instagram.

Frances’s campaign was way more toned down than the Spring/Summer 2017 runway show, and she thinks she represents authenticity for the brand. Now, that’s something we can get behind. “I’m representing what a general, standard, average human girl would look like wearing these clothes,” she said. “I think that’s why Marc picked me for this.”

Here’s hoping to more projects that Bean finds cool. We’d love to see more of her. What do you think of the ad? Tweet us your thoughts @BritandCo!

(h/t Vogue; photo via Pascal Le Segretain/Getty)