Whether you know her for her involvement with organizations like Planned Parenthood and the Women’s March or you just recognize this artist for her music, haircut, or her tattoo collection, you can’t deny Halsey has become a household name. And her influence keeps growing; she’s just landed herself a major gig in the beauty world, thanks to a special hidden talent.
The “Bad at Love” singer is partnering with Yves Saint Laurent Beauté in a new type of beauty campaign following her performance at the AmfAR Gala on February 7. The weirdest (and best) part? She’ll be doing her own makeup. The brand said in a statement to Allure, “Recording artist, Halsey, well-known for her music and poetry, will soon be working with YSL Beauté to create makeup looks that speak to the millennial consumer. While everyone knows about her chart-topping music, her talent as a makeup artist is a secret to many. Not for long as YSL Beauté taps into Haley’s unique vision of beauty and offering her fans makeup tips and tricks. In this partnership, Halsey will showcase her makeup looks to her 6.5M Instagram followers on a monthly basis.”
If everything goes well, this could be the start of more brands tapping celebs to take more hands-on, influencer-inspired roles to be more involved with their fans. This new venture aims to let fans interact with their idols in a whole new way, which you can bet they’ll be down for. If you aren’t already, make sure you follow Halsey so you don’t miss any of her upcoming looks.
What do you think of Halsey’s new gig? Tell us @BritandCo!
(Photos via Dimitrios Kambouris/amfAR/Getty)