Get Your First Peek Inside Gwyneth’s Goop Store
The store revolves around a sophisticated living space that’s decked out with all the GP-approved fixings a goop gal could ever want. Every piece of perfectly placed furniture and one-of-a-kind trinket (including that backgammon board!) is for sale. We expected high levels of curation from Paltrow, and it looks like she aced the exam.
Ultra luxe home goods dominate the collection of Paltrow’s favorite things, from marble mortar + pestle sets and gorgeous wooden cutting boards reserved for the haute kitchen counter, to punchy printed textiles ready to cozy up your lounge space. Other shop offerings include runway-worthy duds from pals Michael Kors + McCartney, an assortment of dainty gold and silver jewelry and refined accessories awaiting your very own personal touch — that’s right, our wish for a monogram “make” station totally came true!
As we predicted, many of goop’s in-store goods have been lifted directly from its online store, so if you can’t make it to LA in the next eight days, you won’t have totally missed out on the chance to take home a piece of the aspirational pie. But that doesn’t mean a trip to witness Paltrow Perfection first-hand isn’t worth it: Seeing the online destination come to life is an incredibly cool way for fans to make a next-level connection with the brand and its elite leader they follow and love. As you may have guessed, that does mean Paltrow will be making an appearance or two to the brick-and-mortar, so be sure to keep an eye on goop’s Twitter account + #gooppop while the other is sizing up that stunning copper bookshelf.
Have you, would you, could you visit Gwyneth’s goop store? What other online brands would you like to see “pop up” IRL? Tell us in the comments below.
Your relationship with your finances is one of the most important relationships you'll ever have, and you can't avoid it. That said, for many of us, the pandemic only added to our financial stress. If you find yourself feeling frazzled, just remember that financial insecurity isn't a net-worth issue — it's a mindset issue. And, we happen to have plenty of advice on how to turn your money mindset around so you can take charge of your funds once and for all.
To start, feeling secure begins with a strong foundation, and there's no better time than now to get started stacking the bricks. It's easy to get swept up in the January "new year, new me" mentality, but really? Any time is the right time to get yourself in order. You don't need to wait for a new year, a new moon, the right moment, or a sign from above. You don't even have to start on the first day of the month — you just need to start.
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Mortgage rates are pretty low and it looks like they're going to stay that way for awhile, so buying a home might be the move sooner than you think. But there's so much more to a mortgage than just the interest rate! To help you choose a mortgage lender, NerdWallet has in-depth reviews on multiple lenders in a mixture of categories so you get the home loan with the mortgage rate, term, and fees that's right for you.
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