We have a mind-blowing fact for you: 85% of textile waste ends up in landfills. With numbers like that, it’s no wonder the eco-fashion movement has gained so much steam, and this Kickstarter is one we’re willing to back in pledges and in its mission. It’s setting out to do something about that staggering stat in one of the coolest ways we’ve heard of, by turning mens’ shirts into adorable kids’ clothes.
Karino Kallio is the founder and designer of Kallio, the sustainable kids’ clothing line behind this campaign. The adorable sundresses and tops you see in these pix are a) so cute and b) made mostly from mens’ button-downs. Think of it as workwear turned playwear!
Each garment is selected for its pattern and fabric quality. After it’s picked and cut, the kids’ pieces are sewn by members of a women’s cooperative in the historic garment district in New York. Keeping it local makes it just that much more sustainable. The tags even encourage you to “repair holes” and “hand it down.”
Kallio wants to open a brick and mortar location in Williamsburg called Kallio workSHOP, and to do it, she’s raising funds on Kickstarter. The shop will not only be the face and home of the brand, but a place for pop-up shops from other designers and sustainable design workshops. Yes, we’re already adding this future hotspot to our list of places and maker spaces to visit next time we’re in the Big Apple.
This is the last weekend to donate to this awesome idea so get more info about the campaign here.
What do you look for in sustainable fashion? Let us know in the comments!
(h/t Fast Company)