Pharrell + Recycled Plastic = Ocean-Saving Jeans
Add fashion philanthropist to the top of our list of reasons why we love Pharrell. Beyond his sweet music and production skills for days (um, well, yearsss), and after a collab or two we were already shopping, Pharrell is making his moving into the world of sustainable fashion. No, he’s not selling the park ranger hats he’s famous for. He’s designing jeans for G-Star Raw and using clothing for a good cause while he’s at it.
The new RAW for the Ocean campaign, takes trash and plastic from our waterways, and recycles them into jeans. Very stylish jeans, we might add.
Plastic pollution is retrieved from the ocean, making a dent in the 700 million tons of the stuff polluting big blue. The plastic is shredded into fibers, then mixed with cotton, creating a new product called Bionic yarn.
All the unique looks feature quotes from Pharrell and cool water-inspired prints. This collection is perfect for anyone who wants to look cool and maybe do a little good at the same time.
The pieces are on sale now at G-Star’s website. Prices do run a little higher than what you’d expect at H&M, but think about it this way: the proceeds go towards raising money to increase clothing production, promote ocean health, and continue pulling plastic pollution from the water that supports us.
And while we’re talking about how great this stylish project is, can we please take a moment to acknowledge the cute touches Pharrell puts on the project? Case and point, this animated video (with a pretty great soundtrack):
Would you wear these jeans to save our oceans? What do you think about recycling trash into clothes? Tell us below!
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
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