Grab those credit cards! As of today at noon, Kat Von D (the genius behind these mind-blowing makeup vaults) is giving diehard fans the chance to be among the first to score her new Everlasting Lip Liner in Lolita ($18), a warm chestnut rose shade that’s just gorgeous.
Von D is hosting an Everlasting Flash event right now on Sephora.com, and giving fans and beauty junkies alike access to this new liner pre-launch. The Lolita liner is the perfect match for the makeup maven’s Everlasting Liquid Lipstick ($20) and Studded Kiss Lipstick ($21) of the same name.
In the press release for the event, Von D wrote, “3 words: EVERLASTING. LIP. LINER! I am so excited to introduce our fourth installment of the Everlasting Flash Program with this new formula that will really change the lip liner world.” The makeup maven’s new formula claims to glide on with no fuss, dry in mere seconds, and — here’s the best part — last for up to 24 hours. That’s long enough to endure everyday activities, such as eating, drinking, and of course, kissing.
What’s more, Von D says it won’t dry your lips out. “It truly is the most comfortable long-wear lip liner I’ve ever used,” she says “No waxy-feeling, drying or cracking!”
Her Everlasting Liner is available in 30 shades (hand-picked by Von D herself), and the new collection is likely to go quick. But as for the Lolita shade, that’s available *NOW* on Sephora.com for just two days (or while the lip liner is still available).
And, should you happen to miss out, you can grab the other 30 shades, including Lolita, on Sephora’s website on April 11 or in stores on April 21.
BRB. We need to go open up this liner browser in 10 different tabs!
Who else is shopping this launch? Tweet us @BritandCo.
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(Photo via Leah Carmicheal + Jack Taylor)