After preparing yourself to get lost in the super-cool video of how Lush’s unicorn horn bubble bars are made, get ready to feel all warm and tingly inside, because the brand’s new LGBTQ-inclusive campaign is beyond sweet.

women in bath

Introducing their love-inspired offering with plenty of time before February 14 rolls around, Lush tweeted their new campaign with the message, “Our Valentine’s Day goodies are even better when you’ve got someone to share them with.”

Including a pic of two fellas smiling in a tub, the ad makes no specific mention of LGBTQ-positivity within the words, but this is an awesome step forward to normalizing beautiful same-sex relationships without the need for additional labels.

With the pic apparently causing a bit of a reaction from some followers, Lush addressed the issue in an equally awesome cheeky manner by saying, “Last week, we posted a photo that created quite the stir! Let us set the record straight. Big tubs – they do exist! #bathgoals #loveislove.” Love… it!

They also sent a shout-out to the folks who made an appearance at the various women’s marches across the world, tweeting, “To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove.”

Keep up the good work, guys!

What do you think about Lush’s new LGBTQ-inclusive campaign? Tweet us @BritandCo!

(h/t Pride, photo via Pinto/Getty)