Earth Day may have come and gone, but if you ask us, sustainable living is an initiative that requires our attention 365 days a year. You best believe every effort counts, especially when it comes to minimizing fashion waste and helping the environment. Make a vow today (not tomorrow or next week) to become the eco-friendly shopper you’ve always wanted to be. Ahead, we’re spotlighting 12 anything-but-granola eco-conscious fashion brands that are worth your money.
1. Reformation: Let’s be honest: Next to being naked, Reformation is your best bet when it comes to sustainable fashion. Besides, you know you’ll find a little somethin’ somethin’ that strikes your fancy. We have our eyes set on this vintage-inspired gingham frock (oh, those ruffled sleeves!) that’s practically designated for a picnic in the park. Brit + Co Pick: Reformation Dolce Dress ($198)
2. Veja: Ah, yes. Your sneaker game is about to become borderline fierce now that Veja is on your radar. The vegan brand (which may or may not already have a fan in Emma Watson) is quickly rising to stardom thanks to their eco-conscious kicks constructed from plastic bottles, rubber, and organic materials. These tropical sneaks will have you channeling island time before you know it. Brit + Co Pick: Veja Wata Bmesh Carmen Pierre ($82)
3. YSTR: Monthly capsule collections of ethically made clothing delivered at our doorstep? Count us in, please. Join the YSTR club or shop online for a wardrobe of timeless classics that don’t harm the environment. Besides a commitment to honest pricing, the brand utilizes a cut-to-order method of production that cuts down on fashion waste. Just think: With each Seraphina blouse purchased, you’re saving three garments from being sent to a landfill. #Winning. Brit + Co Pick: YSTR Seraphina Tunic ($138)
4. Toms & Other Stories: Just when you thought you couldn’t love Toms anymore (the OG of comfortable slip-on shoes), they go and collaborate with & Other Stories on a line of laid-back California-inspired pieces — including this festi-cool embroidered vest. In addition to the One for One campaign, & Other Stories has partnered with Magic Bus and its Women’s Scholarship Fund. Brit + Co Pick: Toms & Other Stories Pearl Embroidered Vest ($85)
5. AOUI: For the contemporary babe on a budget, AOUI is here to the rescue with a collection of cutting-edge styles that won’t break the bank. Using recycled fabrics, the LA-based brand has a hand in every step of the manufacturing process to ensure that quality and fit standards are being met. Make an entrance like “whoa” with this Gossip Girl-approved white haute jumpsuit that’s ready for the Hamptons. Brit + Co Pick: AOUI Kennedy Jumpsuit ($150)
6. Re/Done: Sustainable denim FTW! Re/Done takes the work out of hunting down the *perfect* pair of vintage jeans by repurposing old Levis according to current market trends. These black frayed-hem ankle-crop jeans are simultaneously old and new at the same time thanks to natural imperfections that are maintained in the reworked design. Brit + Co Pick: Re/Done Originals High Rise Ankle Crop ($230)
7. Beloforte: Introducing Beloforte, the eco-friendly activewear brand with a mission to empower women to “feel strong, confident, and sexy every day.” Fellow yogis and fitness enthusiasts, these blush pink leggings featuring a slimming fabric blocking feature and around-the-clock ventilation aren’t even up for debate. They’re that good. Brit + Co Pick: Beloforte Cherish Legging ($154)
8. Zady: Meet Zady, an ethical brand that’s been dubbed “The Whole Foods of Fashion,” largely due to their approach of designing clothes that fit and feel great. How could you say no to this dreamy dress that’s been constructed of organic and cruelty-free silk? Brit + Co Pick: Zady Silk Dress in Soft Pink ($300)
9. Vitamin A: Make a splash this summer with Vitamin A’s figure-flattering swimsuits that combine style and substance. To reduce their carbon footprint, the SoCal-inspired brand utilizes an EcoLux jersey material constructed of recycled nylon fibers as well as a LYCRA XTRA LIFE® fiber to extend wear. We call dibs on this vibrant “lust life” print that’s safari-chic in the best possible way. Brit + Co Pick: Vitamin A Camila Cross Neck Top ($115)
10. Nisolo: French-girl d’Orsays, right this way. Nisolo is dedicated to producing ethically made goods (these babies are handmade in León, Mexico) through a fair pricing model that eliminates the middleman. The perfect cognac vegetable-tanned leather gets our vote. Brit + Co Pick: Nisolo Emma d’Orsay Oxford Cognac ($188)
11. Maiyet: Sustainable tortoiseshell sunnies DO exist, and you have luxury brand Maiyet to thank for that. Launched in honor of Earth Day, each pair is constructed of a 100-percent-biodegradable frame in an effort to cut down on fashion waste. Brit + Co Pick: Ochre Tortoise Shades by Maiyet Sunglasses ($195)
12. Amour Vert: Translated as “green love” in French, Amour Vert’s zero-waste philosophy is something we can all get behind. Maybe it’s the je sais ne quois quality of the clothes themselves or perhaps it’s the brand’s promise to plant a tree every time one of their signature tees is purchased. Either way, we’re smitten with this playful silk shirt dress that embodies lazy girl dressing. Brit + Co Pick: Amour Vert Paulette Swing Dress ($180)
What are your favorite sustainable brands to shop? Follow us on Pinterest for more eco-friendly fashion!
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