Whoa! These Bridesmaid Dresses Turn into LBDs
Most modern brides get that the girls in their bridal party want to wear dresses that come in cuts and silhouettes that match their style – one gal’s dream midi is another’s wedding day horror story. But good luck on getting the intended to compromise on their color. Even before the mustard yellow shade she’s picked can get the chance to add a pop of color to the ceremony, you’ve already banished the frock to the back of your closet along with the handful of unflattering taupes, chalky pinks and too-bright blues from weddings’ past. It’s a bridesmaid’s biggest problem — saying “yes” to a wear-again dress — but one that designer Durga McCurdy is hoping to solve with her game-changing design hack: colorful, altar-ready dresses that reverse into LBDs.
Branded Durga-Kali, the wedding day-to-whenever dresses perform their black dress magic just by being turned inside-out. Even the maxis morph into LBDs — just button the bottom to the waistline to turn the floor-sweeping hems into a flirty bubble crop. Because the two-in-ones are constructed at the same top-notch factories that work with DVF and The Row, they’re sure to survive each turn-around.
But that doesn’t mean you’ll want to rush through wedding day wear, especially because there are so many options when it comes to choosing the perfect big day dress. Not only are the Durga-Kali frocks available in over 24 different styles, including a variety of trendy necklines and strappy backs, but the fabrics, finishes and colors — all 100 of them!!! — are also completely customizable. As a bride who went from lacy white gown to short silver stunner on her own wedding day, Durga knows first-hand how her dresses can calm what can turn into an epic bridal party battle. Now brides will never have to compromise their color scheme and bridesmaids won’t care one bit (#handled). Through Kickstarter, reversible, office-ready knit dresses — a brand-new addition to the line — are available for $115, while you can snatch up the transforming formal gowns in one of 10 traditional colors starting at discounted price of $150.
Are you sold on these reversible bridesmaid dresses? What’s your take on these two-in-one duds? Tell us in the comments below.
Social media is an amazing free marketing tool that didn't exist 15 years ago. Particularly with Instagram, you can use a few images and words to tell followers who you are in an instant. While we can't share *all* the things we covered in this week's Selfmade master session on social media and brand voice, as part of our collaboration with Office Depot we're sharing a few key takeaways.