With Taylor Swift鈥檚 sudden social media blackout a week ago, followed by three days of cryptic snake teasers and a long-awaited album聽announcement and single release, fans have been on quite the emotional rollercoaster. The ride continued on Sunday night, when Swift debuted her 鈥Look What You Made Me Do鈥 music video in all its glory at the 2017 MTV VMAs.

The video 鈥 which was directed by Joseph Kahn, the man behind Swift鈥檚 鈥淏ad Blood鈥 and 鈥淏lank Space鈥 videos 鈥攊s packed with subtle and not-so-subtle references to moments in Swift鈥檚 life (and a few videos by other artists). From start to finish, here鈥檚 a look at the symbolism, hidden messages, and Easter eggs in 鈥淟ook What You Made Me Do,鈥 as spotted and decoded by fans and critics.

The video opens with a shot of a grave bearing the words 鈥淗ere Lies Taylor Swift鈥檚 Reputation,鈥 a nod to both her album title and the spoken interlude, during which Swift says, 鈥淪orry, the old Taylor can鈥檛 come to the phone right now. Why? Oh, 鈥檆ause she鈥檚 dead.鈥 We also get a glimpse of another grave with the name Nils Sjoberg, the pseudonym Swift used as a writing credit for ex-boyfriend Calvin Harris鈥檚 hit song 鈥This Is What You Came For.鈥

The video continues with 鈥渢he old Taylor鈥 burying another version of herself (i.e., digging her own grave). The zombie Swift is decked out in the blue dress she wore in her 鈥淥ut of the Woods鈥 video, and the Swift she鈥檚 burying wears her 2014 Met Gala dress, showing that the sweet, bubbly Swift truly is gone. (As fans have pointed out, there are shades of Michael Jackson鈥檚 鈥淭hriller鈥 video here too.)

Cut to Swift in a bathtub, bathing in jewels. This is a multi-level Easter egg. While some fans believe it鈥檚 a potshot at Kim Kardashian鈥檚 violent robbery in Paris last fall, others have a less sinister explanation. During a performance at the GRAMMY Museum, Swift talked about the inspiration for the character she plays in her 鈥淏lank Space鈥 video, saying, 鈥淓very single article had these descriptions of my personality that were very different from the actual personality, and my first reaction was like, 鈥楾hat鈥檚 a bummer. This isn鈥檛 fun for me.鈥 But then my second reaction ended up being like, 鈥楬ey, that鈥檚 actually kind of a really interesting character they鈥檙e writing about: She jet-sets around the world, collecting men, and she can get any of them, but she鈥檚 so clingy that they leave, and she cries and she gets another one in her web and she traps them and locks them in her mansion, and then she鈥檚 crying in her marble bathtub surrounded by pearls.'鈥

Swift isn鈥檛 just surrounded by pearls in this tub, though. Next to her right shoulder is a single dollar bill 鈥 which just happens to be the amount she won in her sexual assault case earlier this month.

The next scene shows Swift in a throne room filled with snakes. In keeping with the serpent imagery from her teasers last week 鈥 no doubt a reference to the snake emoji trolling she faced as a result of her feud with Kim Kardashian 鈥 she also wears several pieces of snake-themed jewelry as she sips a cup of tea served to her by, yes, a snake. The columns in the room are adorned with the phrase 鈥淓t tu Brute,鈥 the famous line uttered by the titular character in Shakespeare鈥檚 Julius Caesar as his best friend betrays and fatally stabs him. This scene clearly goes out to those who have wronged Swift in the past (and anyone who might cross her in the future too).

Next we see Swift in a car crash. Some have connected this scene to a line from her song 鈥淩ed鈥 (widely believed to be about Jake Gyllenhaal), where she sings, 鈥淟ovin鈥 him is like driving a new Maserati down a dead-end street.鈥 Others can鈥檛 help but notice that this version of Swift looks a lot like Katy Perry. Swift is holding a Grammy as she gets out of the car, though, and Perry has never won a Grammy.

One fan suggested the crash scene might also be a nod to the media鈥檚 treatment of her: 鈥淚s this a reference to all the times that everyone stood back, took pictures, and laughed at her when she was beaten down?鈥 (Swift apparently 鈥渓iked鈥 the tweets about this theory, so take that how you will.)

After the crash, the video cuts to Swift eating a luxurious meal of lobster and Champagne as she sings, 鈥淚 don鈥檛 like your kingdom keys / They once belonged to me / You asked me for a place to sleep / Locked me out and threw a feast,鈥 which fans believe is a reference to Perry鈥檚 song 鈥淏on Appetit.鈥

Moving on, we see 鈥渃razy cat lady鈥 Tay robbing a 鈥渟treaming company.鈥 This is likely a reference to the open letter she wrote to Apple Music back in 2015, when they wanted to offer fans free streaming while not compensating artists. The scene is also rife with other references, such as the cat masks her band of robbers wears during their heist. (Perry used similar cat masks in her 鈥淒ark Horse鈥 video.)

From the robbery, we move into 鈥淪quad U,鈥 which appears to be a dig at the claim that all of her friendships are manufactured.

This is where we start to see the 鈥渘ew鈥 Swift emerge. After 鈥淪quad U,鈥 she storms into a room with eight backup dancers, each wearing Tom Hiddleston鈥檚 now-infamous 鈥淚 heart TS鈥 tank top. Why eight dancers? Some people think it鈥檚 because she鈥檚 had eight famous boyfriends over the course of her career.

After this very Beyonc茅-esque moment, 鈥渘ew鈥 Swift climbs to the top of the heap as her old selves clamor for space and attention below her.

They get their moment in the spotlight at the end, though, when Swift lines up several of her past selves in an airplane hangar. They take a bow, then proceed to rip into each other.

鈥淪top making that surprised face. It鈥檚 so annoying,鈥 zombie Tay snaps at 鈥淵ou Belong With Me鈥 Tay. The Swift clones continue to mock the narrative around the singer, with biker Tay quipping at one point, 鈥淭here she goes, playing the victim, again,鈥 which is a clear reference to detractors saying that Swift victimizes herself to curry favor with the public. The video closes with Swift鈥檚 2009 VMAs clone saying, 鈥淚鈥檇 very much like to be excluded from this narrative鈥 鈥 the exact quote she offered after the whole Kardashian-West phone call drama on Snapchat 鈥 while everyone else yells, 鈥淪HUT UP!鈥

Not all of the references are personal, though. Swift鈥檚 video also seems to pay homage to music videos from other artists. Twitter users have spotted possible allusions to Lady Gaga鈥檚 鈥淭elephone,鈥 The Backstreet Boys鈥 鈥淚 Want It That Way,鈥 and Madonna鈥檚 鈥淲hat It Feels Like for a Girl.鈥

What do you think of Taylor Swift鈥檚 new video? Tell us @BritandCo!

(Photos via Taylor Swift VEVO/YouTube)