When you鈥檙e busy being a #girlboss, raising a family or crushing it in the gym, sometimes your wardrobe takes a backseat. Because, let鈥檚 be honest 鈥 shopping can sometimes be a drag, and it鈥檚 easy to let things like keeping up with the must-have accessories of the season fall to the bottom of your priority list. Which is why Stitch Fix, an online personal shopping service that delivers hand-picked, personalized clothing and accessory options to your doorstep, is 鈥 or should be 鈥 every girl鈥檚 new best friend. We caught up with the trio of Stitch Fix execs 鈥斅Katrina Lake, founder and CEO, Julie Bornstein, chief operating officer and Lisa Bougie, chief merchandising officer 鈥 to talk about the challenges women in Silicon Valley face, how they deal with differences in opinion and their secrets to (Stitch Fix and personal) success.

Katrina Lake Head Shot

B+C: Give us the Stitch Fix elevator pitch.

Katrina Lake: Founded in 2011, Stitch Fix is an online personalized styling service which delivers apparel, accessories and footwear selected to fit each client鈥檚 unique taste, lifestyle and budget right to their doors. Our personal stylists save our clients the time and trouble of shopping for clothing and accessories, while allowing them to enjoy the ease and convenience of receiving their scheduled Fix shipments at a frequency that works best for their schedule. Stitch Fix is innovating personal commerce and giving consumers more flexibility in their shopping habits. We have something for every聽woman, whether they鈥檙e busy running their own company, a mom of three, or simply just looking for stylish looks.

Julie Bornstein Head Shot

B+C: And how does it differ from other online personal shopping brands?

Julie Bornstein: Stitch Fix is the first fashion retailer to blend expert styling, proprietary technology and unique products for a truly personalized experience. Unlike subscription services, Stitch Fix doesn鈥檛 require a membership fee or a monthly subscription 鈥 so it allows our clients to enjoy the online personal shopping services on their own terms.

Lisa Bougie Head Shot

B+C: So you rely on a mix of personal style consultation and technology to find shoppers the best pieces for their closets. Why are both important to the process?

Lisa Bougie: It鈥檚 important that the service combines big data and personal styling because it allows our customers to receive the most curated and personalized items. When a client signs up for Stitch Fix, they complete a detailed style profile to help us understand their size, style, shape, budget and lifestyle. Upon completion, the client鈥檚 stylist combined with the data pull together suggested curated looks. By combining the intelligence of more than 50 data scientists and on-trend knowledge of more than 2,000 stylists, Stitch Fix provides a Fix (AKA a personalized box) that鈥檚 a perfect fit for you.

Stitch Fix Box

B+C: As leaders of a multi-million dollar business, it can鈥檛 be smooth sailing聽24/7. How do you deal with conflict and difference in opinion?

KL: Staying focused and aligned around the long-term vision. Even though there may be different paths from point A to point B, if we can agree that point B is where we want to be and there鈥檚 a shared vision and sense of purpose, tactical differences are much less controversial.

JB: I鈥檓 a middle child, so I鈥檓 a peacemaker by nature. I like to make sure everyone feels heard and then always give rationale behind a decision. I know not everyone will agree, but I try to find answers that best meet everyone鈥檚 needs, while making sure we deliver on the ultimate goal. Sometimes it just takes clarifying the goal for everyone to align.

LB: Three words: Talk it out. While not all decision-making can or should be democratic, it鈥檚 super important to listen (really listen!) to all opinions. Often, that process yields an evolved point of view and better decision. I try to live by Nelson Mandela鈥檚 words: 鈥淚f I cannot change when the circumstances demand it, how can I expect others to?鈥

Stitch Fix Box 2

B+C: You don鈥檛 find too many women in C-suite positions in Silicon Valley. Why do you think that is and how can we get more #girlbosses into the corner office?

KL: At Stitch Fix, half of our board and over half of our management team is comprised of women, so I know firsthand there鈥檚 not a lack of talent. That being said, as a society, we need to work hard to address the systemic biases that are driven by who venture capitalists are, who gets funded and how decisions are made about leadership. I鈥檓 hopeful that we鈥檒l see more progress, but I鈥檓 really happy that Stitch Fix聽has聽shown that it鈥檚 possible.

JB: It鈥檚 partially a law of numbers. Men hold most of the current executive seats, and they tend to hire other men. Ultimately, the more women that pave the way, have strong self-confidence, believe that they can add value and can sell themselves, the more women we鈥檒l see at the top. We need to help women have the confidence to sell their strengths, and then it becomes a self-fulfilling prophecy.

B+C: What do you wish busy women would take more time to do?

JB: Create clear boundaries. If you put the time into scheduling what鈥檚 important to you and stick to it, you can make it happen. I leave the office to see my kids by 5:30 or 6pm every night, and only commit to one evening work event per week max.

LB: Take the long view and invest in their own well-being as a daily practice. It鈥檚 amazing what an hour of doing something that supports your best self will do for your day. For me, that鈥檚 exercise. Everything is possible for me after a great workout, and I鈥檓 more effective during the rest of my day as a result!

stitch fix unbox

B+C: What鈥檚 your key to success?

KL: Looking at the world through a lens of possibility. A lot of what we鈥檝e done at Stitch Fix hasn鈥檛 been done before; being able to remember that crazier things have happened and to know that聽harder things have been done gave me confidence. This confidence helped me to reach out to people I don鈥檛 know on LinkedIn and to unabashedly recruit people who may have felt way out of our league.

JB: An endorphin trigger that comes from checking things off my list, an internal drive to achieve and, ultimately, a belief that almost anything is possible if you really want it.

LB: Vision and a growth mindset. Getting clear on my vision for my life five years out and identifying the things that are required to get there has been key to fulfilling my goals in life. It鈥檚 not a mechanical process but, rather, a fluid one 鈥 learning and growing every step of the way.

stitch fix unbox2

B+C: What鈥檚 next for Stitch Fix?

KL: We are launching an extensive men鈥檚 line in fall 2016. For those interested in learning more about Stitch Fix Men as details become available, please visit stitchfix.com/mens and join the waiting list for Stitch Fix Men.

Know a #girlboss we need to talk to? Tweet us @BritandCo!

(Photos via Stitch Fix)