A Day in the Life of Polyvore’s Director of Community

Kylie Kendall
Jun 28, 2016

We’re all about taking style and creativity into your own hands, from reading all the creative inspo books you can get your hands on to hacking into your creativity while you sleep. And nobody has a more DIY attitude toward personal style and creativity than Polyvore, the website that allows you to make digital collages of clothing, accessories, home goods and more (and then purchase those items — hello, one-stop-shop). When you get thousands of people digitally DIYing their personal styles at once, a sense of community is natural — but for Polyvore, it’s also been very intentional. We caught up with Nadia Hussain, the Director of Community AKA the woman working every day to cultivate and empower Polyvore’s community to find out what a typical day in her super-cool role looks like.

A DAY IN THE LIFE OF Nadia Hussain

4:00am: I’m observing Ramadan this month and fasting from sunup to sundown, so I wake up at 4am to have my pre-dawn meal. I’ll either eat overnight oats I prepared the night before or a Chobani Yogurt Key Lime Pie Crumble (yum!). I usually go back to sleep around 4:30am.

8:00am: Awake again. 8am may seem a bit late to most, but I try to pick my battles when it comes to my commute — traffic in the Bay Area is no joke. So I do most of my morning prep from home while waiting the traffic out. Before I even get out of bed, I check my emails, Snapchat and Instagram on my phone.

8:30am: I shower and get ready for the day. I’m not completely settled into my new place yet (a lot of my shoes are still in suitcases), so I have to allow a little bit of time to find what I’m looking for.

9:15am: I’m out the door. I pull up my Waze app so that I know how long my commute is going to be and mentally prepare myself for it. My office is only 12 miles away, but that can take up to an hour on certain days of the week. During my drive, I plan out my day.

10:00am: I usually get to the office around this time. It’s a good thing I pretty much live in sneakers, because the only open parking spots at this hour are far away.

Outside of Ramadan, I would normally run over to the cafeteria and grab a plate of egg whites and avocado. My a.m. drink of choice is an iced latte from the coffee bar. I don’t even have to say a word — the baristas here know my order by heart! Did I mention we get free meals at work? Kind of my favorite perk. On Mondays, our amazing coworker Cindy bakes something delicious for our team. We call her goodies CindyCakes, and this week it’s a chocolate cinnamon cake. (And, yes, I made sure to save myself a piece for later.)

10:15am: I check my email again and the daily top outfit sets on Polyvore. I’m always amazed at what our community members are creating. I’m totally in home decorating mode, so the decor sets are my favorite at the moment.

10:30am: It’s my first meeting of the day. I’m wrapping up a partnership with a brand that’s based on the East Coast, so this is the perfect hour for us to hop on a call and touch base. We talk briefly about how we think the partnership went, and the next action item I walk away with is putting together a wrap-up report for the partner.

11:00am: I’ve been working with some community members on an early beta test for an upcoming feature, so I spend the next hour catching up on feedback and crafting the next wave of messaging to the community members. This is one of the most enjoyable parts of my day, where I really get to examine community feedback and share it with the rest of the team.

12pm: We’ve been talking about ordering some new Polyvore swag for our community members and we just got a delivery of samples. A few of us are checking out the products and deliberating on what we should place an order for based on what our community members would really be excited about. Polyvore-branded board shorts? Meh. Bluetooth headphones? Hell yes!

12:30pm: With Polyvore members fresh on my mind, I make the time to really focus on them. I notice many of them are posting their sets on Instagram, and they get a ton of engagement on those posts. I’m curious to know more about their personal stories and understand how Polyvore can better support them. Are they aspiring stylists? Bloggers? What can we do for them? So I direct message a few them through Instagram, inviting them to get in touch with me. Hope to hear back!

1:30pm: One of our product managers stops by my desk. He’s thinking through another beta test we can run with community members and asks if I have capacity to help out. I really appreciate how we collaborate multiple times throughout the day and across teams at Polyvore. It’s for this very reason I love being in the office versus working from home.

2pm: Mail gets dropped off and we get a cute card addressed to the Polyvore team. It’s a handwritten note from one of our community members just thanking our team for building an awesome site and a community where she feels supported. [Insert all the feels here.] I post a picture of it to our team Slack chat and then tack the actual card on our “Love Letters” wall. It’s so inspiring to hear from our members and touching that they take the time to show our team love.

2:30pm: It’s time for our weekly marketing and communications team sync. We discuss team highlights and hear about the different projects everyone is working on. It’s also an opportunity to help each other brainstorm on projects.

3:30pm: This is when I take my midday break. We have this amazing outdoor trail behind our office that overlooks wetlands, so I go for a short walk outside. I’m not following my normal workout routine this month, so it’s nice to step away from my desk, get a little wind in my hair and re-energize.

3:30pm: I start working on the partnership wrap-up deck. There were a lot of moving pieces to this partnership, so I have to sync with different folks on the team to get all the results together. I touch base with our social media manager to gather the metrics from all of our social posts and with the sales team to see how ads performed. We still have to announce winners for the contest we ran as part of the partnership, so I’m also looking through 4000+ entries and creating a finalists list that our guest judge can select winners from.

6:00pm: I usually leave the office around this time. By now I’m hoping traffic isn’t too terrible. Since I’m looking at at least 45 minutes in the car, I call a friend that lives in LA to catch up. I’m a big advocate of picking up the phone to stay in touch with people. We spend so much time communicating via text with one another, that it’s always nice to hear a voice on the other end.

8:30pm: The sun is setting, and it’s finally time to break my fast. Tonight I’m having dinner with my parents, and my mom has cooked up a storm for me. Over the next several hours, I’m also going to be chugging large amounts of water.

9:30pm: Drive home. At last, no traffic :)

9:45pm: This is when I start to wind down for the day. I don’t watch much television anymore, but if there happens to be a TV series I’m into (on Sundays, it’s definitely Game of Thrones), I’ll throw it on. But I’m also a multi-tasker, so even with the TV on, I’m on the internet browsing home decor. And shoes.

10:30pm: I do a quick scan of my emails and check my calendar so that I know what meetings I have tomorrow and what I need to prepare for.

11:30pm: I’m more of a night person, so I tend to go to sleep a bit later than most. Getting to bed around this time is actually on the earlier side for me.

Nadia’s favorite quote

“If your closet is organized, your life will be too.” — My Mom

Nadia’s best advice

Balance is everything.

Have a question for Nadia? Tweet it @BritandCo + @Nadia_Hussain!

Amanda Montell Knows You're Overthinking Because She Is Too

If Emma Watson's book clubwere still active, she'd definitely have one of Amanda Montell's books on her list. After all, she penned Wordslut and Cultish— two compelling titles about reclaiming the English language from a feminist's POV and understanding why TF cults exist. She's not afraid to be curious about human nature and even helps readers understand things in a way that's a far cry from mansplaining. Simply put: Amanda Montell is as relatable as she is clever.

Did we mention she's also got a natural sense of humor? It's like she knows how to engage with people without changing who she is and what she believes in — two very rare things in the age of social media. Had we known any better, we would've included her on our list of inspirational women to pay attention to last year. But, there's no time like the present to honor her brilliance and celebrate the debut of her third novel The Age of Magical Overthinking.

The title alone drew us in and made us want to get to the bottom of our own battle with overthinking. It's partially why Amanda Montell wrote about it. Her other reason? Well, she's got a close relationship with overanalyzing things too. What better way to understand your own habit than to write about it and share your findings with the public?

Just think of her as your new bestie who's just as happy to talk about summer bucket lists as she is to break down things like cognitive bias or the halo effect 😉.

B+C: Why do you think so many of us are overthinking things, especially in the age of modern social media?

Amanda Montell: I decided to title the book The Age of Magical Overthinking because I couldn't help but notice that there just seems to be an inexplicable, excessive [amount of] delulu in the culture despite the fact we're living in the so-called information age. Everything from people with Master's degrees basing their genuine decisions on astrology to, you know, my neighbors opting not to get the Covid vaccine because a TikToker — a like, white girlie with a Bindi — told them it would downgrade their DNA.

Stuff like that didn't seem to check out for me, especially since we're ostensibly living in a time when you can fact check anything with the click of a button. I was like, 'What is going on here,' and as it turns out, what is going on is this innate clash between our innate decision-making shortcuts — the processes by which we always jump to conclusions in order to make quick decisions to make sense of the world enough to survive it. There's a clash between those age old decision-making methods called cognitive biases and the information age in a way that is ending up pretty explosive for society at large...and is causing us a great deal of existential pain.

So, magical thinking — or the idea that our internal thoughts can affect external events — is a human quirk that has been around since the dawn of our species. But I think overthinking is really a product of the modern age or result of this capitalistic pressure to be right about everything under the sun...

B+C: How do you think this is impacting the way we interact with each other?

Amanda Montell: There's a lot going on. We need to interact in person in order to have empathy...to establish the social glue that keeps us from getting into extremely fraud and sometimes violent ideological conflict. I think there's the idea that the internet is causing ideological rifts to widen and I think in a way that's true, but what's more problematic is the fact we are engaging in social discourse in a medium that prevents that empathy from holding us together.

I think almost everyone can relate to the experience of receiving a curt email from a boss or receiving a salty Instagram comment that sends us into fight or flight. We're responding to non-threats — these sort of abstract disagreements or fake problems — that we're projecting panic onto.

B+C: Can you break down the halo effect for our readers?

Amanda Montell: It was so much fun to explore this particular cognitive bias early in the book because I felt like it really would set up the whole thesis of it quite well. Basically the halo effect is this penchant admire one quality in a person — their fashion sense, their intelligence, the way they blend an oat milk latte — and then assume they must be perfect overall. This halo effect connects to the ways ancient humans used to find role models for survival purposes in our communities.

Ages ago, you used to clock someone in your small village with big muscles...and figure, 'Oh they must be a skilled hunter or they've avoided disfigurement from battle. I would love to align myself with this person for survival,' even though you're jumping to conclusions about them. Their big muscles might not necessarily indicate that they're skilled in battle or they're a good hunter, but it's an efficient enough decision to make.

We're not mapping that conclusion jumping onto modern parasocial relationships. We see a pop star whose music we really connect to and assume they must be educated, worldly, nurturing, they're political beliefs align with ours in this particular time when we're losing so much trust in the government...Basically since the Regan era — our first celebrity President — celebrities have really started swerving into other aspects of life (spiritual, political, etc.,)...

Rapid Fire Q&A

B+C: What are some some of the things you're currently obsessing over?

Amanda Montell: That's so funny you asked that because on this new podcast — The Magical Overthinkers — I also am opening every episode by asking 'What's an irrational thought spiral that's living rent-free in your head?'

I am totally overthinking my book tour outfits right now. Speaking of consumerism as like a distracting or numbing exercise, launching a book is very stressful and the one thing that made me feel some sense of relief is just shopping for cute outfits. I've been buying a lot of plaid skirt suits. The vibe is definitely 90s nostalgic, a little dark academia meets cochette.

B+C: If you were to give yourself five days to unplug from social media, how would you spend your time?

Amanda Montell: Great question. You know what? I'm setting up a week like this for myself in May after the book tour stuff dies down. After my last book Cultish came out, I was unwell in the mind. I felt so exposed and so fragile. I was like, 'I need to send myself on some kind of retreat,' so I sent myself on this little solo excursion to the Blue Ridge Mountains of Western North Carolina and it was so healing...I went and lived in an Airstream for a couple of days. I was doing nature walks and lying in a hammock journaling...

The Age of Magical Overthinking

Watch the Full Interview with Amanda Montell:

www.youtube.com

Dive Deep into The Age of Magical Overthinking with Amanda Montell

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This interview has been condensed for clarity.

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Lead image via Kaitlyn Mikayla

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30 AAPI Founders We Love to Support

May is Asian/Pacific American Heritage Month and what better time than right now to highlight some of our favorite AAPI founders. From artists to creators to designers and beyond, these entrepreneurs are charting their own creative paths and bringing fresh ideas to the world, making it a little brighter, a little more colorful, and a better place for all. Check them out and their brands, and prepare to be inspired!

Giselle Go, Cofounder of DAMDAM

The former editor in chief of Harper's Bazaar Singapore (the youngest to hold the title at just 26) turned skincare entrepreneur is Philippine-born and sought to build a clean skincare brand as an ode to the Japanese culture she loved and respected so deeply. Enter DAMDAM, a brand dedicated to preserving ancient Japanese beauty regimens, such as "osoji" and "mochi had," heritage Japanese beauty ingredients like the Shiso Plant and Komenuka Oil, and a team of partners and vendors that collaborate with the brand by creating hand-crafted atelier and preserve Japanese land through regenerative farming practices. The brand is a 5-star best seller on Sephora and one that's hoping to inspire more people to partake in minimalist routines that place an emphasis on mindfulness.

Yanghee Paik, CEO and co-founder of Rael

“I like to call myself an accidental entrepreneur," says Yanghee Paik, a former Hollywood exec who co-founded Rael feminine care products. "I was looking for new inspiration and ways to make a bigger impact on people’s lives when I met my other co-founders.” Together, they saw an opportunity to bring safe and effective technology of Korean feminine care products to the U.S. market. Rael’s first organic cotton pads launched in 2017 and became #1 best-selling pad on Amazon. All Rael period care products are developed without toxins and are hypoallergenic, soft, and breathable. The packaging is also something you don't mind leaving on your countertop.;)

Dev Heyrana, Fine Artist and Hip Hop Dance Teacher

Heyrana's particular brand of creativity is one-of-a-kind. She manages to be warm, welcoming and woke, with a focus on inclusivity, social justice and motherhood that comes through in every piece of art she creates. Born in The Philippines and immigrated to the U.S. when she was 9 years old, her family comes from the island of Cebu. "I'm a proud Cebuana. My childhood in the Philippines felt like freedom. I had my swimsuit in my backpack for whenever we decided to swim and I biked everywhere." But immigrating wasn't easy as a child. "I witnessed racism towards my family and didn't know how to make sense of it," she told us in our Creative Crushin' series."These events left a mark. I was a quiet kid and observed everything and everyone around me. I think about my grandparents, Lolo Jose and Lola Rita, a lot as I walk through life. When I make decisions. As hard as it feels, you have two choices, do you let it take you down or take it one step at a time forward. I kept going and it really shaped me as to why I am the way I am today."

Trisha Okubo, Founder of Maison Miru

Trisha Okubo (pictured center) started out as a Stanford engineer but always had a passion for fashion, sculpture and architecture. She discovered the magic of making jewelry, intersecting form and function, art and science, order and chaos. "It’s wearable sculpture, a thing of beauty that captures your magic: your experiences and memories of the people you love," she says. "Miru in its native Japanese is evocative of sight. It is a reminder to open your eyes, to see the world in a new way." Maison Miru is launching its limited edition jewelry collection today, in collaboration with Heart of Dinner, a non-profit organization that provides hot meals for the most vulnerable Asian elderly community around Manhattan's Chinatown area, in honor of AAPI Heritage Month. The Heart of Dinner System Kit features three styles curated by Heart of Dinner founders Yin Chang and Moonlynn Tsai (pictured left and right). Made to be waterproof, sweatproof, and life-proof, the kit will include the Classic Heart Nap Earrings, Shooting Star Open Hoops, and Classic Arc Ear Cuff. 20% of the proceeds from the kit will be donated to Heart of Dinner.

Lin Chen, Founder of Pink Moon

A Brit + Co Self Care Award winner, Pink Moon is an online shop where you can find eco self-care, wellness, and lifestyle brands, with more than 30 percent of them being founded by women of color. When launching Pink Moon's in-house collection, Lin made the decision to create it as an open love letter for her Chinese heritage with the launch of a gua sha tool and accompanying face oil. Aromatherapy also plays a big role in Pink Moon's self-care in-house collection with original blends in signature candles, body/hair oils and more. 1% of Pink Moon's revenue goes to a nonprofit of your choice with every purchase.

Fiona Co Chan, Founder of Youthforia

Fiona founded Youthforia from the ground up while living in Hong Kong during the pandemic. An econ major who worked in business development for a software startup, she found that frequent travel to China was hard on her skin. She founded Youthforia, a makeup brand made famous on TikTok, uses plant-based ingredients and functions like skincare you can sleep in!

Rachel and Jiyoon Han, Founders of Bean & Bean Coffee

Not only did this mother daughter duo found Bean & Bean, but they're both certified Q graders (or coffee sommeliers)! The brand first got their start in 2008, after Jiyoon's parents immigrated from South Korea and opened the first ever roastery in Queens, NY. They're focused on ethically-sourced product, supply chain transparency, and Female Equity in Coffee.

Farah Jesani, Founder of One Stripe Chai

A daughter of South Asian immigrants, Farah Jesani started her career in NYC's corporate world. I graduated from the University of Georgia with a business degree and moved to NYC to work in the corporate world. She soon realized that the chai options offered at coffee shops didn't really reflect the bold and flavorful chai she grew up drinking. That's when the seeds for One Stripe Chai were planted...Founded in 2015, One Stripe Chai combines rich, spicy masala chai with black tea for an all natural chai concentrate that even the pickiest chai drinkers will love.

Tina Chow Rudolf, Founder of Strange Bird

Rudolf's fascination with beauty and skincare originates from watching generations of mothers before her. Her grandmother would give her mother facials using egg whites, cucumber, ginger and ginseng — all ingredients from their kitchen. Strange Bird (also her husband's nickname for her) is a plant-based and crystal-charged beauty brand that combines ancient Chinese beauty traditions with high vibrational alchemy to help women create a daily practice that supports their skin goals and their life goals. Products include ingredients such as ginger, ginseng and goji berry in organic blends as well as flower and gem essences such as amethyst, rose quartz and crab apple.

Clara Jung, Founder of Banner Day Interiors

Clara left a career in corporate law to start Banner Day Interiors when she realized that legal research and courtroom appearances didn't satisfy her creative desires. Her creative and comfortable style helps her clients transform ordinary rooms into stylish spaces. Originally from Los Angeles, Clara attended Cal and fell in love with the charm of Berkeley (shortly after graduating, she joined the Peace Corps in Nepal teaching English), where she now lives.

Sravya Adusumilli, founder of Mango People

Chemical engineer turned beauty entrepreneur Sravya Adusumilli was inspired by her South Asian roots when creating the plant-based multi-functional makeup brand beloved by TikTok. She struggled to find a brand that was truly clean and inclusive of all skin-tone shades so she began experimenting and researching Ayurvedic rituals and teachings to utilize powerful plants and pigment-rich fruits, flowers, and herbs to heal the body, mind, and spirit. After five years of intensive research and several iterations later, Mango People was born.

Ming Yi and Ching Yeh Chen, Founders Of Pearl River Mart

This duo founded Pearl River Mart in 1971 as the world's first Chinese American department store. People of all backgrounds can learn about Asian history and culture beyond NYC through their online site. Pearl River Mart has two events to celebrate AAPI heritage, including"Just Between Us," a new exhibition curated by Arlan Huang in partnership with Think!Chinatown at their SoHo location starting 5/4 and Pearl River Mart's Second Annual AAPIHM Sunset Celebration in conjunction with Lunar Hard Seltzer and Gold House will be held at their Chelsea Market location on 5/19.

Jennifer Tsay, Co-Founder & CEO of Shoott

Jennifer Tsay is a SAG-AFTRA actor whose personal experience with "side hustles" led her to launch a company that puts creatives and freelancers first. Shoott seeks to make professional photography more accessible to everyone with "Insta-worthy" 30-minute outdoor photo sessions that are free to book online and allow customers to pay only for photos they love at $15 per photo or less. In spite of the pandemic, demand for bookings grew and the company is now available in 600 locations across 60+ cities nationwide.

Diane Reade, Founder of MO MI

Diane's mother and grandmother raised her with holistic, naturopathic, aromatherapy and encouraged her to seek wellness beauty rituals. Diane says her Asian heritage inspires her creative process when sourcing plant-based ingredients that have been used for centuries. Her personal care brand MO MI is animal- and planet-friendly and incorporates values from Diane's heritage and from time spent living, working and traveling in Europe and Asia.

Eunice and Sabrina Moyle, Founders Hello!Lucky

Eunice and Sabrina are bi-racial Chinese-white sisters who grew up in Asia and Africa. They founded Hello!Lucky in 2003 as a letterpress greeting card studio with a distinctive humor and style inspired by their Asian and Midwestern roots. Since then, Hello!Lucky has grown to become a design and licensing studio with the mission of delivering joy, creativity, and connection through their products, which include greeting cards, best-selling children's books, and home goods. They are committed to supporting the highest good of their customers and promoting self-awareness and social justice. They published Sloth and Smell the Roses, a children's board book on mindfulness and self-compassion and in 2018 published Be the Change: The Future Is In Your Hands, a DIY book for girls and women about using creativity to inspire community and civic action. Sabrina serves as Board President of @mosaicproject, an Oakland-based youth non-profit that provides immersive, experiential learning in building inclusive, equitable, peaceful communities.You can follow along with Eunice and Sabrina @helloluckycards and @helloluckykids.

Joy Cho, Founder and Creative Director of Oh Joy!

LA-based Joy Cho exploded in the world of licensing with home decor, kids, pet, and furniture collections with brands such as Target, Band-Aid, Calpak, Petco, Keds, and more. She has authored six books and consulted for hundreds of creative businesses around the world. For two years in a row, Joy was named one of Time's 30 Most Influential People on the Internet and has the most followed account on Pinterest with over 14 million followers.

Andrea Xu, Co-founder and CEO, Umamicart

Conceived by Andrea Xu to serve as a one-stop-shop for home cooks, Umamicart, an online market, prioritizes Asian American-led businesses, immigrant-led businesses, and the mom-and-pop suppliers and producers behind consumers' favorite heritage brands, as well as the inspiring Asian American founders that are reinterpreting traditional flavors with new and personal products.

Angela Chau Gray + Ervina Wu, Co-Founders of YINA

YINA is a beauty and wellness brand based in California whose mission is to demystify and enliven Chinese Medicine. Co-founded by Dr. Ervina Wu, a licensed in TCM, the brand features products for skincare, wellness and more.

Vicky Tsai, Founder of Tatcha

One of our favorite Teach Me Something New podcast guests, Tsai's personal skincare routine (equal parts skincare + meditation) is as impressive as it is inspiring. Her customers include celebrities like Meghan Markle and Kim Kardashian who are fans of her Japanese skincare products, which are based in ancient Geisha beauty practices. For Vicky, skincare *is* self care, and we all need to take time for ourselves to wash away the day, and start fresh each morning.

Syama Meagher, Co-Founder of Rendall Co.

Syama Meagher originally planned to launch Rendall Co. as a home goods brand featuring aprons but pivoted to premium face masks at the beginning of the pandemic in March 2020. The styles were bestsellers and now the brand finally launched its collection of aprons, which feature durable chambray and denim fabrics and professional quality workmanship. We love our Bistro apron!

Hanna Chiou, Co-Founder of Habbi Habbi

Hanna Chiou grew up in the U.S. speaking her parent's native language Mandarin but not reading it. "It's challenging because Chinese is character-based so most books from Asia are intimidating because there are a sea of characters — and speaking doesn't translate to reading," she told us. Habbi Habbi was her answer to accessibility and ease of learning with a set of language books that kids can tap with the simplicity of a translating wand (our kids love theirs!).

Justine Tiu & Adrian Zhang, Co-Founders of The Woobles

We love this online learning platform for crochet. The brand sells beginner crochet kits that have been designed leveraging UX research and customer feedback to push through initial frustrations of learning a DIY art through remote learning.

Kirstie Wang, Founder of A Jar of Pickles

Kirstie Wang started A Jar of Pickles with $200 as a side hobby business that eventually grew multi-6 figures in revenue while she worked full-time jobs in UX design and marketing. She started it as a hobby Etsy shop in college after teaching herself digital design. She recently took the leap and quit her full-time job to grow A Jar of Pickles, pursuing her passion to share what she's learned by coaching other small business owners. You can enroll in her Selfmade course, Organic Social Media Growth, starting on May 25.

Image via Clar Ngai-Howard/Instagram

Clare Ngai, Founder of BONBONWHIMS

Before Clar Ngai launched BONBONWHIMS, she moved to the U.S. at the age of 19 to study journalism. From there, she's been working in the fashion industry for the past 10 years. Her experience with the digital and influencer aspects of fashion have come in handy because BONBONWHIMS speaks to several generations with its Y2K appeal.

It was during the pandemic that she began creating the bones of BONBONWHIMS to fuel her own passion and raise awareness for BIPOC organizations like Stop AAPI Hate.

Since its creation, BONBONWHIMS has been featured on stars like Megan Thee Stallion and Demi Lovato.

We are also big fans of our Selfmade members, including Christine Tong (above), founder of Christine My Linh, Shannon Huang, founder of The Soul Edit, Justine Pon of The Ponnery, Sruti Bharat of FutureMap, Koyun Fan, co-founder of Sticky Rice Sisters, and Poy T. Granati of Summer Space Studio.

To support the fight against anti-Asian racism, visit Stop AAPI Hate, a national coalition documenting and addressing anti-Asian discrimination.

Brit + Co may at times use affiliate links to promote products by others, but always offers genuine editorial recommendations.

This post has been updated.

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Why We Can't Stop Watching Reality Shows Like "Love Is Blind"

Last week, I arrived at a third date with a handsome and eligible bachelor. Before I’d even had the chance to set my purse down, my phone began pinging incessantly. I apologized, sheepishly, silencing my device and explaining to him that it’s simply my group text from work. Our Love Is Blind thread, specifically, I clarified. I began to explain—surely gratuitously—that Season 6 had just ended, and the night prior the salacious Reunion had aired so the group was debriefing. It’s all likely nonsense—but he stopped me mid-spiel, emphatically asserting, “Oh, I know. I love that show.”

By the time I’d left his house some time later, the screen of my iPhone flashed news of texts from now three separate threads—disparate friend groups—each digital discourse eager to unpack all that had transpired during last week's follow up from the messy Season 6 finale the week prior.

Courtesy of Netflix

Since its debut on February 14, Love Is Blind Season 6 has taken viewers across the globe (yes, the globe—my London-based sister is a devoted watchee) on a journey. We’ve gathered for the proposals, the dismissals, the guffaws, and the cringes alike, collectively sitting on the edge of ours eats wondering: will they or won’t they? And, while there are indeed a myriad of hot takes to unpack from the final three episodes of Season 6, I’ve found my brain clouded by another query: why is Love Is Blind is so damn watchable in the first place?

Courtesy of Netflix

Reality TV is often dismissed by the masses as a collective evil. A vapid, low-brow, mindless behemoth of capitalistic exploitation with little to offer in the way of social and cultural enrichment. A waste of time; a media outlet designed only for the lowest common denominator of viewership. In fact, reality TV opponents are so vocal that naysayers have even lobbied against the industry as a whole, claiming the long term effects of watching this form of unscripted entertainment are very real and, more importantly, very detrimental.

According to a 2023 Rolling Stones article, “Not only have studies proven [reality TV] affects our mental health, research has also shown a correlation between watching certain programs and an increase in aggression, manipulation, and narcissism in viewers.” Yikes.

Admittedly, it was not long ago that I, too, was in the camp of people who steadfastly maintained a pretentious judgment for all things reality. I just appreciate shows with a bit more... substance, I’d pompously assert at dinner parties to anyone trying to convince me otherwise.

Courtesy of Netflix

When my dad suffered a life-altering stroke in 2018, however, somehow this catastrophic personal event coincided perfectly with the airing of Arie Luyendyk’s season of The Bachelor. Try as I might to look elsewhere, allowing the darkness of my personal life to slip away during these weekly two-hour reality show ventures was the perfectly mindless antidote to all of the stress I was experiencing in my waking hours.

Similarly, that same year, when my husband’s mother was diagnosed with Cancer, my sister-in-law and I began ceremoniously ending each night of caregiving by sitting on the couch with Ramona, LuAnn, Sonja, Dorinda, and Bethenny, soothing ourselves to sleep with the dulcet sounds of The Real Housewives of New York arguing over bottle number eight of Veuve whilst on girls’ weekend in the“Bezerkshires.”

I can say with confidence: I truly do not think I would have made it through my personal year of hell without the vacuous outlet provided to me by all things reality TV. Since then, I’ve been hooked. After all, nothing like the zeal of a convert.

In 2022, BBC Radio 4 released the podcast Unreal: A Critical History of Reality TV. Now, for anyone living under a rock, it’s pertinent to note that the BBC is a British media conglomerate that is generally considered to be highly reputable. Thus, their content is, of course, consistently credible. Throughout Unreal, a 10-part investigative radio series, the BBC critically examines the irreplaceable role reality TV plays in defining, mirroring, and preserving the social and cultural zeitgeist of a given era. The program presents reality television history chronologically, episodically unpacking the most highly-watched reality TV shows across the last, now, fifty-some years, beginning with 1973’s An American Family—the prolific reality vanguard, widely considered to be the bellwether for this era of media consumption.

Besides being a must-listen, Unreal makes the case that reality television should not be written off simply as fluff. On the contrary, journalists (and hosts) Pandora Sykes and Sirin Kales suggest that reality TV provides, arguably, one of the most astute reflections of a society at a given time. I don’t necessarily disagree. Which brings me back to Love Is Blind—and, more acutely, the fact that almost every single person I know (collectively spanning a myriad of genders, sexualities, races, and ages) has dutifully tuned in to each and every episode of Season 6. Surely there is something more prescient to be gleaned from a show with this much cross-cultural buy-in. A show whose viewership spans, quite literally, all identities.

Courtesy of Netflix

What is it about LIB that has us all hooked? Yes, there are the scandals (Trevor was in love with someone else! JerAmey was engaged! Kwame and Chelsea are... still together?). Or maybe it’s the backdoor legal cover-ups (according to one knowledgeable TikTok user: the vetting process is nonsense, producers are suing contestants for breaching NDAs, and any engaged participant who fails to make it to the altar has to pay the studio an alleged $50K). Or, further still, perhaps it’s simply the fact that, due to social media, we can all now follow the contestants in real time, peering voyeuristically into their lives as they unabashedly, and simultaneously, air their dirty laundry on national television. The only thing I think we can all agree is not the culprit for committed viewership is Nick and Vanessa Lachey’s gormless double act.

Courtesy of Netflix

Alternative theories aside, perhaps the real reasoning behind our collective addiction is far more simple. The Occam's razor of it all, if you will. Perhaps we are all hooked simply because we are sitting here, in partial disbelief, wondering: what the heck is love anyway? Are these people—or any people, for that matter—actually able to “fall in love” without knowing what someone looks like? Is it genuinely possible to commit to a lifelong partnership after a mere 38 days of knowing someone? And, if we are indeed to allow ourselves, as viewers, to believe in this process (or, more shrewdly, allow ourselves to suspend our disbelief), how does this potential “reality” inform our own view of love? After watching this season—and, with it, exploring these theories on my own—I venture to argue the show itself could be retitled: Love Is...?

Courtesy of Netflix

It doesn’t help that Americans are facing an unprecedented era of isolation and solitude. Commonly referred to as the Loneliness Epidemic, studies over the last two years have shown that Americans—of all ages, races, genders, sexualities, and so on—are far more likely to experience feelings of solitude than ever before. Bearing this disturbing reality in mind, it’s hard to look at a show like Love Is Blind without a more critical eye attuned to unearthing what itch this program is scratching for so many viewers in search of love themselves. Is meeting someone blind the answer to our collective cries of loneliness? Hard to say, yes—but, also foolish to disregard completely at this point.

I do not know exactly why we all keep watching LIB, season in and season out. But, if Unreal’s assertion is to be believed, then one must accept that something about this show is indeed capturing the current cultural milieu. Maybe we all are, in fact, watching in search of a mindless outlet to serve as the salve for adulthood’s ever-increasing stressors. Or perhaps we keep tuning in to further inform our own subjective views of love, partnership, and marriage. Whatever the case, the [not so] cult following is real and, I would go so far as to say, deserved.

Lawsuits, scandals, and in-joke Tweets notwithstanding, you bet we will all be tuning for Season 7 when the time comes. But, in the meantime, onto Love Is Blind Sweden. Though the subtitles are a bit of a beast at first, once you get past that minor literary challenge, you’ll be hooked in no time.

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"A Family Affair" Is The Hilarious Summer Rom-Com You Can't Miss

I love sappy, sweet-as-candy rom-coms. You know, the ones where two leads spend the entire movie pursuing other people only to realize they were in love with each other the whole time. The movie usually takes place in a big city or a small town (and sometimes both), there's a quirky best friend, and there's always a big declaration of love before the credits roll. And while these straightforward movies are always on my watchlist, I also love the wacky movies that involve hilarious misunderstandings, ridiculous fight scenes, and gravity-defying Dirty Dancing movies (yes, I'm talking about Emma Stone & Ryan Gosling'sCrazy Stupid Love here). Humor always makes a movie even more enjoyable to watch, and A Family Affair is as wacky as they come. The movie reunites Nicole Kidman and Zac Efron, who played opposite each other ten years ago, and this time, Joey King's added into the mix. Here's everything you need to know about the new summer movie.

What is the movie A Family Affair about?

Image via Netflix

Like any good rom com, A Family Affair is all about a surprising romance — just not the kind Zara might be hoping for. When her mother (Nicole Kidman) and her famous actor boss (Zac Efron) fall for each other, their newfound relationship complicates everyone's ideas of sex and identity, and Zara's entire life. And, just like you might expect when your boss and mother hook up, chaotic hilarity ensues.

When does A Family Affair come out?

You can watch A Family Affair on Netflix starting June 28.

Who's in the A Family Affair movie cast?

Image via Netflix

Joey King, Zac Efron, and Nicole Kidman lead this new rom-com, and they're joined by a few of our other favorite actors! A Family Affair also stars Liza Koshy and Kathy Bates.

What does A Family Affair mean?

Image via Netflix

A family affair refers to a situation that's connected to someone's family in one way or another. For me, being an adult has been all about establishing work-life balance, and I'm sure the same is true for Zara. I can't wait to see how this movie's unexpected romance turns everything upside down.

What else did Nicole Kidman and Zac Efron star in?

Image via Netflix

Before they were cast in A Family Affair, Zac Efron and Nicole Kidman played lovers in The Paperboy in 2012. Familiarity and comfort are two super important things in any romantic role, and I can already tell from these first look images that Zac and Nicole not only have awesome chemistry, but they're comfortable enough around each other to just have fun. And that's all we can ask for from a good movie!

What would YOU do if your boss and one of your parents hooked up? Let us know in the comments and on Facebook!

Lead image via Netflix

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Hey Mamas! Enter To Win A Diaper Genie + A Refill Bundle

From running on 3 hours of sleep to constant diaper changes, mamas do so much. We've teamed up with @diapergenieofficial for a special Mother’s Day gift to make things easier for new moms: receive a FREE Diaper Genie Select Pail with square refill technology, plus enough refills to get you off to a great start! The giveaway will consist of one Select Pail + four Jumbo Refills for an associated value of up to $118. Say goodbye to diaper odors in style with this sleek, easy-to-use pail. The winner will also receive a $500 Amazon gift card to shop for all their baby and household needs. Check the deets below!

Enter to win a new Diaper Genie Select Pail and four Jumbo Refills here. Giveaway ends on May 31. One lucky winner will be announced on Wednesday, June 5.

Good luck mamas! #DiaperGenie #MothersDayMagic

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