How to Quit Your Day Job and Start a Chocolate Company

Turning your hobby into a career can take a little trial and error, a lot of resilience, and some good business sense. TurboTax can help you make your moves count so you can focus on what you do best! Whether TurboTax experts prepare your tax return or you do it yourself, they guarantee their calculations are always 100 percent accurate, or they’ll pay any penalties.

If you’re a creative person looking to take your hobby to the next level, here are tips for getting started and growing your business.

Choose your focus: Before Steffy started focusing on the DIY aspect of her business, her niche was in fashion, mostly vintage fashion, which helped her build a following who loved her aesthetic. “My first big win was I booked a blog a month with a major fashion brand. It was the first time I realized that big companies are paying attention to people on the Internet,” says Steffy. “Over time, working with brands just legitimized what I was doing and made me feel like, yes, this is fun, and yes, this is something that is still a hobby, but also there's a future in it as my business.”

Set clear goals: Define your career goals – actually write them down – and create a roadmap for achieving them. Set short-term and long-term goals that are SMART: specific, measurable, achievable, relevant, and time-bound. Set reasonable dates for achieving those goals and stick to them!

Create a personal brand: Establishing a strong personal brand that feels unique to you and your target audience can help you stand out in a crowded space. Make sure it’s clear what you do from your branding and what services you offer.

Develop a business mindset: Brush up on budgeting, marketing, sales, and customer service to understand how best to monetize your passion. “My first challenge was tax wise,” says Steffy. After getting hit with a big tax bill at the end of year, Steffy realized that she had to pay quarterly taxes as a freelancer to avoid hefty fees. “When you work for yourself, you're thinking you're making all this income, but really a lot of it goes back to the state and the government, and you have to really be on top of that.” TurboTax experts can help you determine all of your deductions as a freelancer and entrepreneur while helping you get your max refund.

Scale wisely: Do you invest in hiring help or do you stay small? That’s a question solopreneurs often struggle with. “I hit a certain point where I realized that I did need help. I'm still working through what that help looks like. I have a part-time employee, but I always grapple with whether I need more hours and more hands on deck,” says Steffy. Balance your creative life by contracting out the responsibilities that take up a lot of your time and that you don’t necessarily enjoy doing. Wearing too many hats can take away from your talents and lead to burnout so get help when you need it, like tax time, but choose wisely where you invest your time and money.

Adapt as you grow: Once you start to gain traction, adjust and adapt your business plan to suit your growing needs. “I was already doing DIY projects behind the scenes, but I just thought, it's not my niche. People won't be interested in this,” says Steffy about transitioning her fashion-focused brand to her other hobbies. “Then I filmed one video of DIY, peel-and-stick wallpaper, and it went viral. That's what made me realize that maybe people do come to me for my fashion, but that my fashion sense trickles down into all aspects of my life, including how I decorate.” That led Steffy to eventually writing a home decor book A Home for Every Season. “It just shifted my business completely,” she says.

Connect with other creatives: Being a solopreneur can be lonely. You have friends and family but they may not understand your business struggles. That’s where a creative community comes in. “A community definitely helps even just to have comradery and bounce ideas off of each other,” says Steffy, who often shares content with other influencers. “We're all on the Internet and then getting together and creating content and sharing it, it definitely helps lift everyone up.”

Consistently show up. Consistency is key to building a following and accomplishing your goals. “The biggest tip I would have is to just get up and do it every day,” says Steffy. “You have to have a strong foundation yourself to grow and just keep coming up with new ideas and trying new things and just showing up, not necessarily every day, but a few times a week, for your audience and trying to inspire them and be creative.”

Photos: Courtesy of Steffy.

Running a business or thinking about starting one? Make your moves count with TurboTax!*

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Ready to take your creativity to the next level? Here are tips for building a dreamy creative life!

Schedule creative time. If you have a 9 to 5, schedule time in the morning, after work or on weekends to explore your craft or run your business. Marking your calendar and making time to be creative will help you make sure you don’t let the chance slip by – the more you do, the more you discover your talents and build your expertise.

Don’t try to do it all. “When you're running your own business, you're essentially forced to wear all the hats,” says Dani. Being a small business owner can look like a one-woman show. Don’t try to do it all yourself. Instead, focus on what you love and let experts do the rest. Whether TurboTax experts prepare your tax return or you do it yourself, they guarantee their calculations are always 100% accurate, or they’ll pay any penalties.

Collaborate with others. Host a regular creative hang with friends, tap into a local creative community, find people online who you relate to who might want to collaborate on a project or promotion. This is a great way to get the word out about your unique offerings. Dani has turned her fashion business into an interior design and print business, collaborating with brands on wallpaper, shoe design, and more.

Don’t let failure stop you. Mistakes often lead to breakthroughs. Experiment with new ideas and techniques, and view setbacks as opportunities to learn and grow. You’ve got this! Don’t feel like you have to reach perfection before making the next move. Small business life is a journey of doing and learning. “I learned not to limit myself in what I think I can and can't do,” says Dani. “I always wanted to pursue interiors and I thought when I was younger that I had to pick a lane. But all these years later and letting go of those self-limiting thoughts, I ended up doing interiors and that took on a whole life of its own.”

Diversify your revenue streams. “A big part of being an entrepreneur is getting used to the ups and downs of running a small business, and the slow times,” says Dani. She soon learned to diversify streams of income and pursue other creative ventures, such as licensing her designs and renting out her spaces for photo shoots. “I would say really think about how you can capitalize on all the different things you're doing and get creative with that,” she adds.

Travel and explore. Have you ever traveled and not felt inspired? Not possible! See new perspectives and get out of your comfort zone and you’re sure to feel creative and inspired in the process. Travel means learning new things about yourself and what you want out of life. Tight on budget? Visit a new place in your area, have coffee with someone in your field, do something out of the norm to gain inspiration and try something new.

When you’re ready, make that big move. Dani spent six years doing apparel graphics for a corporation, until she gathered the courage to start her own clothing line. “That was probably my first really big move and I built that up on social media,” she says. She used social media to get the word out. “I used a lot of my spaces for photo shoots for my brand, so I would design really cool funky spaces and then people started to ask me if I did interiors,” she recalls.

Share your story. That brings us to having the confidence to share your work and your process. “When Instagram stories came out, I started to share my behind the scenes process,” says Dani. “And that was when people actually started to really connect with the brand. I realized that my superpower wasn't to make a fancy-looking brand and seem like it was already established. It was to embrace that I was this solopreneur at the time.”

Photos: Courtesy of Dani Dazey.

Running a business or thinking about starting one? Make your moves count with TurboTax!*

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"I thought [Princess Diaries 2] would be a really fun thing to do and it turned out to be great," she tells Variety. "I always think it's funny now because I'm working with Julie Andrews now on Bridgerton, but I also spent time writing her as a queen in that movie, and so it was kind of great to get to work with her both times. It's also sort of come full circle in a weird way."

Shonda Rhimes goes on to explain one cut scene she remembers really fondly — and how Andrews' expert performance made it even more heartbreaking to cut. "That was pretty much one of my favorite scenes," she says. "It was this moment where Julie Andrews [has] had her heart broken, and some staff comes in and they start to ask her a question and she screams, 'Do I never get a moment to myself?!' and it was such an amazing moment the way she played it, and the elegance with which she did it. It's really about the pain of being a queen."

"She did it so well," Rhimes continues. "But in general, honestly, she's the nicest person you will ever meet and she was so nice to me, I was nervous to meet her, I was shaking, [but she's] so lovely."

After Julie Andrews sent the sweetest graduation gift to a fan, I'm not surprised to hear how incredible she is. I still have my fingers crossed that we'll see Julie Andrews in The Princess Diaries 3 — and that Shonda Rhimes will return as screenwriter.