Movember is here. Men are putting down their razors and letting their hair grow, joining a worldwide campaign intended to spread awareness about men's health issues including prostate cancer, testicular cancer, and suicide.
On the heels of its groundbreaking campaigns like Project Body Hair and Red, White and You Do You, Billie has decided to take their seat at the table to support the movement and join a conversation women have been historically left out of.
"We’ve watched the men in our lives participate in Movember for years. This year, we wondered why we couldn’t put our perfectly good lip hair to good use as well. We’re excited to be able to help normalize lip hair for women and help drum up support for Movember by contributing to a cause we can all get behind," said Billie Co-founder Georgina Gooley.
The women's shave and body brand has continued to challenge its competitors by spreading the message that they don't have to shame women for having body hair in order to sell more razors. For the last century, women have been forced to keep up the appearance that they wake up flawless, hairless and silky smooth. But no matter how much you bleach them, shave them, pluck them or dye them, the fact remains that women grow mustaches. Billie's culture provides a community that encourages women to live outside of these unattainable beauty standards and live, fearlessly hairy, as they are.
"From day one, it was important to us that we didn't contribute to or encourage this ideology. We've always wanted to put our audience ahead of our product, so emphasizing the importance of choice has always been core to what we believe," said Gooley. "By showing and celebrating the fact that women have body hair, we're hoping to remove the shame around it. How we groom is a personal choice and we support all of womankind – shaggy, stubbly, smooth, or anything in-between."
This November, Billie will be supporting the Movember movement by matching 100% of contributions made to their Movember team, up to $50,000, stache for stache. Watch Billie's Movember video here. To join Billie's Movember team, click here.
(Photos via Billie)