Last year Blake Lively joined the celebrity lifestyle site bandwagon behind Gwyneth Paltrow鈥檚 GOOP and before Reese Witherspoon鈥檚 Draper James with the sepia-toned, artisanal flavored Preserve. But while Reese鈥檚 site is headed towards brick-and-mortar, Preserve is headed in another direction entirely. Blake announced via Vogue that she will be shuttering her lifestyle site on October 9.

鈥淲e launched the site before it was ready, and it never caught up to its original mission,鈥 Blake tells the magazine. 鈥淚t鈥檚 not making a difference in people鈥檚 lives, whether superficially or in a meaningful way.鈥 Boo, this is very sad news for Blake鈥檚 fans.


Preserve first opened its doors last July and has been teetering along for a little over a year before the actress and new mom decided it was time to pull the plug. 鈥淚 never thought I would have the bravery to actually do that, to take the site dark and to say, 鈥榊ou know what? I haven鈥檛 created something that is as true and impactful as I know it can and will be. And I鈥檓 not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of,鈥欌 she said. However, take heart, because the actress has other plans and new projects up her sleeve. Preserve is currently hosting a major sale so that Blake may be able to relaunch the brand someday in line the with vision she always had for it.

鈥淚 have that plan. And I鈥檓 so excited about it, and that鈥檚 what gave me the courage to do this, to say, 鈥榊ou know what, I鈥檓 going to give myself one more shot at this, and I really have to do it as well as I can do it this time,鈥欌 the Age of Adaline star revealed.

All we can say is, Blake, we have faith. Also鈥 yay for sales!

What do you think of this breaking Blake Lively news? Tell us in the comments below!

(Photo via Jamie McCarthy/Getty + Preserve)