Brit’s Tips on Setting a Mindset for Success (from Her BlogHer Keynote!)
Brit Morin, CEO and Founder of Brit + Co, delivered a powerful keynote at this month's BlogHer Business Virtual Series, all in celebration of National Women's Small Business Month. She joined Brandi Jeter Riley, an influencer and activist, to chat about mindset, the traits of an entrepreneur, and the power of using "I am" statements. Her focus on the mastery of mindset is something she also talks about in Brit + Co's interactive business course Selfmade (Riley is a student this fall!). Here are the highlights from her keynote for any aspiring entrepreneur.
Overcome negative thoughts: "The reality is everything that is blocking you from wanting to get started or wanting to grow is right in here (pointing to her head)," said Brit. "These self-limiting beliefs are always going to be in your head. That's the reality of being human. What you do is acknowledge that they're in your head, you're aware that they're there and then fight to overcome it."
Don't wait for perfection: Three traits of a successful entrepreneur, according to Brit, are "confidence, nimbleness, and resilience." That said, she encourages women to dismiss the belief they have to wait for everything to be perfect before taking action on their ideas. "I've noticed so many women, they just want to wait until they have it all perfect. They have their plan. They know exactly what their master idea is for their business and how it's going to scale instead of just literally putting up a landing page with a sign up now button and seeing what happens," she said.
Find your resiliency: With more than a decade of experience running her own company and being in the public spotlight, Brit knows what it takes to be resilient. "Resiliency is so critical because the reality is you've got to get back up and you've got to take that next step forward, no matter what. And if you don't, that's where things fall apart," she said.
Her tricks? Brit manifests her goals by writing them down and placing them where she can see them. She also crafts powerful "I am" statements and says them out loud to herself. "It sounds weird, but to say it out loud to yourself, what you're doing is building a habit in your brain to believe these positive things, instead of all those self-limiting things," she said.
Give it a week: A few years ago Brit challenged herself with her first Give It A Week challenge, where she tried something new every week for a year. It's something she encourages all women to do as a way to develop those key traits: confidence, nimbleness, and resilience.
"I think if you practice something every day for seven days, you will find at the end of seven days, it wasn't actually that scary. So pick the thing that scares you most about your business. Maybe it's going live on Instagram. Maybe it's writing an affirmation every day. Maybe it's reaching out to a new customer directly every day. So do something every day for the next seven days and look back at the end of seven days and ask yourself if it feels easier for me now? Did I feel I accomplished something? I think you will be surprised to see what literally one week can do for you just in your business."
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