Looks like Kylie Jenner, who recently teased her new Kylighters on Snapchat, may soon have some competition in the makeup biz from her very own brother-in-law! As TMZ first reported, Kanye West has filed legal documents, “declaring his intention to produce DONDA brand makeup, perfumes, lotions, and other cosmetics.”
The beauty line is named after West’s late mother, Donda, who passed away in 2007 due to heart disease following surgical complications. West was hospitalized earlier this year after reportedly being triggered by the anniversary of her death.
The father of two Tweeted a chart for his potential business plan a year ago for an all-encompassing communications company bearing her name, saying, “Here is my DONDA chart that I wrote four years ago that everyone laughed at.” But interestingly enough, the one thing seemingly NOT included on the chart is a beauty line. There’s fashion merchandise (shoes, accessories, and apparel) that would reach beyond his own Yeezy line, home goods, and “wellness” (with subcategories of fitness and healthy food), but no beauty.
Either West has expanded his chart even further since then (which is kind of crazy, considering it already also includes medical endeavors such as cancer and HIV, artist management, alternative energy sources, and more), or we’re all about to be really disappointed: We don’t know about you, but considering all the expert input he’d likely have from his wife, Kim Kardashian West, we’d be willing to give it a go!
As other publications point out, it’s a bit too early to get excited just yet, however: West signed a licensing deal for a line of perfume with Parlux alongside Rihanna and Jay-Z which never came to fruition after the company unexpectedly merged with Perfumania.
Guess we’ll just have to wait and see!
Would you rock DONDA makeup? Tell us over @BritandCo.
(h/t Bustle, photos via starflyz/Bauer-Griffin + Michael Loccisano/Getty)