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Fans are normally elated any time one of the Kardashian sisters releases a new makeup product — Kim Kardashian West’s new Crystal Gardenia fragrances, for instance, made $10 million in their first day of sales alone. But Kylie Jenner’s latest beauty offering has the internet up in arms.
The youngest KarJenner sis’s company, Kylie Cosmetics, unveiled a holiday surprise for customers last night when it announced the launch of a new set of “Silver Series” luxury cosmetics brushes set to launch on December 13.
Consisting of everything from face brushes to blending tools, the 16-piece set also comes with a silver roll-up carrier as favored by the makeup mogul herself.
The only problem? The full grouping will set you back $360. Ouch! While the brushes will be also be sold individually, ranging from $16 for an angled blending brush to $48 for a large powder brush, you would ultimately end up paying more than you would for the set, with the total for the entire set equaling out to $378.
Fans were upset over what they deemed the ridiculously high price tags, taking to Twitter to sound off en masse.
HELLO! If I ever spend $360 for brushes they damn sure won't have Kylie Jenner etched onto the side of them. pic.twitter.com/GS236yxGWT
— Tasha James (@theglossier) December 8, 2017
this was literally kylie jenner determining the prices of her new brushes lmaoooo pic.twitter.com/DsR4RxbakH
— camille (@mmmmatasovsky) December 8, 2017
$360 for Kylie Jenner’s makeup brushes?…. three.. hundred..sixty..dollars… ?
— michæla • shorey (@Michaela10_22) December 8, 2017
There were some, however, who came to her defense, noting that most high-end makeup brushes are available at a similar price point.
Why are people losing their shit about Kylie Jenner’s 17 piece brush set being $360 ? That’s approximately $21 a brush. Sephora and other high end brands sell brushes for a similar price & Kylie Cosmetics has always advertised itself as a high end brand.
— Mariam Diamond (@MariamDiamond) December 8, 2017
Okay to everyone hating on Kylie Jenner’s new brush collection; it’s $360 for 16 brushes. That averages $22.50 a brush. Eye brushes range from around $15-25 and face brushes $30-45. So what if she’s pricing on the higher side? Don’t like it then stick with your $6 ELF brushes.
— codie nicole 🎄 🎁 (@codieegirl) December 8, 2017
People are making such a big deal about @KylieJenner and her new brushes. If you don’t like them or the price.. don’t buy them. Saves more for us.
— Olivia ❄️🧡 (@Icancareeless) December 8, 2017
Would you pay $360 for a set of 16 brushes? Share with us over @BritandCo.
(Photo via Ethan Miller/Getty)
