Milk Makeup x Very Good Light Is the Most Gender-Fluid Beauty Campaign Yet
Recently, alarming changes from the administration have challenged LGBTQ+ rights. For the embattled community, progress always feels like one step forward and two steps back. But there is hope yet. Milk Makeup and lifestyle site Very Good Light teamed up to prove fashion and makeup are for everyone.
The project was inspired by Milk Cosmetics Blue Stick ($36), and the result is one brilliant, inspiring, and inclusive campaign called “Blur the Lines.”
In the video and accompanying interviews, several LGBTQ+ models discuss how they feel about their gender identities, their fashion choices, and how they believe that blurring the lines between masculinity and femininity is beneficial.
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Our #BlurTheLines campaign wouldn’t be possible without our amazing models. Head to @VeryGoodLight for @Seoulcialite’s story on “Generation Gender” to meet each and every one. #linkinbio @dagsen @stone.carson @marcelogutierrez @avie.acosta
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One of the models, Eddie LeRoy, Jr., explained, “I identify as male but only because there’s no one way of defining what a man should be. I’m all about redefining masculinity, which is why I was excited to do this project. Because a man can still be a man and no less masculine for wanting to wear makeup. I’m talking about me. That doesn’t make me any less of a man for wearing color on my eyelids.”
Avie Acosta spoke about her transition as a transgender woman. “Growing up in Oklahoma I had a hard time with the concept of gender. I always played sports. I was a skateboarder. I roughhoused with football,” she said. “But I also loved to wear skirts and dresses. I played with makeup and had my nails painted at sleepovers. Coming into my own later on as a woman, was an interesting experience in Oklahoma.”
This project and its models show that makeup is for all, and people don’t have to be limited. You can check out the full interviews here.
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(Photos via Milk Makeup)