24 October Beauty Launches to Shop This Month
While this is the month of pumpkin spice lattes, apple orchard trips, and much-anticipated sweater weather, October is also a time when beauty brands start to crank out quality makeup, skincare, and haircare products in preparation for the cooler seasons ahead. Whether you're looking to dabble in the jewel-toned makeup trend, hang on to summer's dewy, sun-kissed glow, or treat yourself to a ritual every time you wash your face and slip into bed, brands including Dyson, Bliss, and Huda Beauty have you covered. To help you upgrade your autumn beauty arsenal, click through for 24 beauty buys new this October.
Dyson Airwrap ($500-$550): Fans of the Dyson Supersonic dryer, prepare to freak out. The home tool innovators debuted a hair styling system like no other. Using what they know best — airflow — Dyson designed the Airwrap as a way to achieve your signature 'do (whether it's smooth and straight or voluminous and curly) without relying on excessive heat. Purchase a set for Volume + Shape (which includes the styler, 2 1.2-inch barrels, and 2 brushes), Smooth + Control (pictured, which includes the styler, 2 1.2-inch barrels, 2 1.6-inch barrels, and a brush), or the Complete (which includes the whole kit and caboodle).
Kaja Korean Beauty Collection ($14-$24): Sephora's latest exclusive collection is none other than Kaja — a 47-piece Korean beauty collection equipped with complexion, eye, and lip products that look equally as pretty on your face as they will on your vanity.
Bed Head Pixie on Point ½” Straightener ($30): Designed with short hair in mind, this half-inch, tourmaline-ceramic flat iron makes styling bobs, lobs, and bangs easier than ever. What's more, since it's thinner than a traditional straightener, it makes for a fantastic travel tool too.
Neutrogena Hydro Boost Body ($9): You can officially give your body the same intensely hydrating love you've been giving your face for years. The oil- and fragrance-free moisturizing gel cream is formulated with hyaluronic acid to improve hydration and texture from head to toe.
Origins Blooming Bold Lipstick ($20): Available in 24 shades (as well as 8 Blooming Sheer Lip Balms), these new makeup products take flower power to a whole other level. Each lippie is powered by 12 flowers from around the world — utilizing everything from the seed to stem — to deliver head-turning color and nature-made hydration that lasts up to six hours.
ColourPop Disney Designer Collection ($5-$120): Ready to embrace your inner Disney princess? This must-have collection features ColourPop's first 15-pan eyeshadow palette, as well as individual shadow pods, an array of lipsticks, lipglosses, and highlighters. So the question is, will you pick one princess, or buy the entire kit to embody them all?
MYRO Deodorant ($30 for 3-month supply): Ninety-nine percent natural and one percent safe synthetic, this visually-pleasing deodorant is something we can 100 percent get behind. Made without aluminum, parabens, or animal testing, the plant-powered, refillable body odor fighters won't only boost your underarm scent, but your mood, too, thanks to a variety of uplifting scents (like orange, juniper, and sunflower or bergamot, lavender, and vetiver).
Kitsch Cleanse + Sleep Ritual Collections ($18-$68): Look forward to your most gentle slash glamorous nighttime beauty routine yet with this assortment of silk scrunchies (above), eye masks, makeup removing towels, headbands, and more.
Caboodles MVP Beauty Pack ($99): This is not your mother's makeup case. 2018 marks the rebrand of the forever-favorite plastic beauty organizers beloved in the '80s and '90s. Among an array of modern makeup carriers, this multi-compartment beauty-friendly backpack launched in partnership with Olympic gymnast Simone Biles is a standout.
Huda Beauty Overachiever Concealer ($30, Available October 8): Available in 20 full coverage shades, this green tea-infused, soothing, anti-inflammatory, hydrating concealer will leave your under-eye area — and any area on your face for that matter – looking bright and beautiful.
Dermalogica Skin Smoothing Cream ($43, Available October 4): Your favorite Skin Smoothing Cream gets a major upgrade to combat existing skin damage and neutralize free radicals thanks to a formula rich in hyaluronic acid and vitamin E.
Shiffa Amuse Dissolvable Patch for Smile Lines ($75 for box of four sets, Available October 5): Designed to relax the muscles surrounding your mouth with dissolvable microneedle technology, these patches help the ingredients — including hyaluronic acid, powerful peptides, and a derivative of vitamin C — penetrate deeper into the skin to enhance younger-looking results.
Joanna Vargas Ritual Brush and Bar ($22-$30): Dry brushing is nothing new, but for the queen of celebrity skincare to launch her very own rendition of the trend is something to get excited for. Created to slough away dead skin cells, diminish the appearance of cellulite, and improve the overall appearance of skin by stimulating the lymphatic system, this gentle body brush will become a quick ally in your daily pre-shower routine. And, if you want to bring it in the shower, just be sure to pair it with Vargas' new invigorating green tea bar cleanser to calm skin while promoting detoxification.
bliss Holographic Hangover Fix Foil Sheet Mask ($5, Available October 14): Whether you're feeling hungover or simply want an easy-to-pack skincare treatment that doubles as a major selfie moment, look no further than this holographic foil face fix. Designed to hug every curve and contour of your face, expect maximum serum absorption for a detoxed, replenished, re-balanced complexion after each use.
Mazz Hanna Amethyst Infused Cuticle Oil ($28): Now that the weather is cooling off, your cuticles need even more help staying healthy and hydrated. In addition to layering them with moisture, why not treat them to a soothing crystal ritual? Made with organic jojoba oil, hemp seed oil, lavender essential oil, and geranium essential oil, this amethyst-infused cuticle oil will do just that.
Moroccanoil Night Body Serum ($62): Give your body the same time and effort you give your face by slathering it in this deeply nourishing body serum. Designed to strengthen the skin and combat environmental stressors, this antioxidant-rich serum will soothe, smooth, and firm from head to toe. Best of all, it comes in the brand's signature scent.
COL-LAB Strike a Rose Palette Pro Eyeshadow Palette ($15): Pigmented, pretty, and pink, this blendable eyeshadow palette offers everything you need for a fresh take on fall eye makeup trends. Wear one, two, three, or all eight shades on your lids.
Jill Stuart Jelly Eye Color ($20): The fashion designer finally launched her own namesake beauty collection full of lipsticks, eyeliners, mascaras, and more. Our pick: This lightweight eyeshadow, available in five shades, that creates a long-lasting glossy lid look.
dr.brandt Radiance Resurfacing Foam ($72): Inspired by dermaplaning, this self-foaming cream works to gently exfoliate skin with a blend of alpha hydroxy acids, including sugar cane, sugar maple, orange, lemon, and bilberry.
Jergens Brilliance Flawless Effects Moisturizer ($12): What if you could give your entire body the blurring effect of a well-made face primer? Designed to soften imperfections while deeply hydrating skin, this silky-smooth body lotion will quickly become a staple in your routine.
Twice Toothpaste The Duo ($19, Available October 5): Just like you have a different skincare routine for morning and night, now you can do the same with your oral care. This two-piece vegan toothpaste set features a revitalizing, wintergreen and peppermint flavor that will help wake up your mood, while the peppermint, vanilla, and lavender flavor will soothe your mouth and your mindset come nighttime.
Eleni + Chris Peeling Pen ($69): What's worse than wanting to take a high-quality facial peel when you're heading out of town, only for your favorite product not to conform to TSA regulations? That's where this high-performance peeling pen comes into play. The seven percent AHA formula is comprised of lactic and glycolic acid, as well as hydrolyzed collagen and Scandinavian glacier water, all packed nicely in a travel-friendly one-time-use container.
Aveda Speed of Light Blow Dry Accelerator Spray ($32, Available in salons starting in October and online at aveda.com in December): Designed to reduce blow dry time and breakage overall, this 100-percent vegan styling spray deserves a spot in your haircare routine. Made with a unique blend of sugar beets, corn, and coconut, hair will be nourished and cuticles will be sealed with every spritz.
Artistry Signature Select Personalized Serum ($74- $87): Ready to feel like a chemist? Concoct a serum targeted to your unique complexion concerns by choosing a base and up to three amplifiers for brightening, anti-aging, firming, hydrating, and spot reduction.