We’re all over Instagram during NYFW, refreshing the feeds of the fashion elite and scrolling through their front row snaps of the latest designer looks. But this year, instead of just watching the need-it-now styles pass you by (#FOMO) or tagging the raddest looks with tongue-out Cara D emojis, you can actually double tap your way to snagging the styles on the runway in real time. This is not a drill. Repeat, this is NOT a drill.
You’re gonna want to cling onto your smart phone at 10AM ET tomorrow, September 4, when BCBG Max Azria will team up with RewardStyle’s LIKEtoKNOW.it to make the label’s Spring 2015 show instantly shoppable via Instagram. To scoop up any of the 13 off-the-runway items, Insta users with LTK accounts can heart any LIKEtoKNOW.it-linked photo, and just like that, they’ll be sent an email with a “buy it now” link. Um thanks but, you really don’t need to tell us what to do next.
BCBG Max Azria’s sister brand Hervé Leger will be following suit with a shoppable runway for its Saturday September 6 show, though we’re hoping that by the time the lights go out over the BCBG catwalk tomorrow, more designers will have jumped on board the Insta-buy trend (we’re looking at you J.Crew and Rebecca Minkoff).
So are you setting your alarm to style-stalk/shop the NYFW runway? What other brands do you hope get on board with this buy it now feature? Tell us in the comments below.