We love that lookbooks capture the glamour of the runway in an accessible format, but we can’t help but notice that they overlook an important aspect of our everyday ensembles: digital accessories. No matter what your opinion is on “ugly shoes,” these days, no trendsetter’s wardrobe is complete without her phone.

Samsung is getting in on the fashion spirit by recruiting models Bella Hadid and Xiao Wen, along with photographer Steven Klein, to create a high-fashion lookbook for the Galaxy S6 edge+ and Galaxy Note 5 . The lookbook’s focus isn’t on style trends like fall floral prints or plunging necklines. Nope, the models on this catwalk are strutting Samsung’s new line of smartphones.


Wearable tech may blur the boundaries between fashion and tech, but Samsung is making the bold statement that its tech is fashion. One peek at its lookbook, and we’re betting you’ll agree. Their smartphones and smart watches are as daring and sleek as the fashions seen on any catwalk in Paris or Milan, suggesting that tech — like fashion — is an outlet of creative expression.


Samsung set out to create a line of smartphones that elicits a wide range of emotions, like happiness, passion, ecstasy and hope. The lookbook captures these emotions, and the photos prove that technology can enable users to be confident and unmistakably themselves.


You don’t have to wait until Fall Fashion Week to try on these must-have pieces. Check out the Samsung product pages for the Galaxy S6 edge+ or Galaxy 5 Note. You can also view the full lookbook to get inspired by their fashion-forward tech.

Do you think tech is the new fashion? Let us know in the comments below!

(h/t: Nylon; Images via Samsung)