When you think of beauty products that come with insane wait lists and pre-orders, you likely think of all things Kylie Cosmetics and KKW Beauty, with a side of The Ordinary and Pat McGrath Labs, right? One product you might not imagine an all-out digital sprint for? Tweezers. But, then again, that’s probably because you have yet to be blessed with LaTweez, a beauty company whose revenue relies solely on its unprecedented sale of your favorite plucking tool.

LaTweez Ombre Collection

LaTweez, maker of the self-proclaimed most technologically advanced tweezers in the world, is famous for their illuminating, diamond-dust encrusted tweezers. And while it could sound like a most unnecessary beauty luxury, it’s actually hella convenient when it comes to trying to remove hair growth from head to toe. (The stainless steel tweezers come equipped with an on/off button to control the ultra-bright LED light.) But it’s the diamond dust tips that really won fans. The ultra-tough material makes for a seriously sharp solution to unearthing even the most stubborn stray brow and bikini hairs, ingrowns included.

But LaTweez’s latest launch — a range of ombre light-up tweezers available in Violet, Petal Pink, Sky Blue, and Emerald — has beauty lovers near and far losing their ish. So much so, in fact, that 150,000 people have already pre-ordered. And with Neiman Marcus signed on to be the brand’s first brick-and-mortar retailer in the US, sales can only go up.

So, the only question is: Will you be the one to bump that number a notch? One thing’s for sure, for just $38, your brows will thank you.

Would you buy these next-level tweezers?Let us know over @BritandCo!

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