It’s Earth Day! Yay! But to make it really count, why not start something now that you can do long after 4/22. We have an idea that deals with something you likely did to kick off your AM. You’ll probably do it tomorrow and every day (and many nights) after that. Can you guess what the heck we’re talking about? Using some sort of makeup or beauty product, that’s what. Think Dirty is an app that makes figuring out exactly what you’re slathering on your face, lips, bod (and, yikes, then washing down the drain) as easy as snapping a picture.

The days BTD (Before Think Dirty) were plagued with serious time suckage trying to decipher product labels and look up individual ingredients. Admit it: You gave up. Hey, it’s not easy to tell your parabens from your non-parabens or verify the “all-natural” and “organic” claims so many products try to get sneaky with. Until now.

Take Think Dirty shopping with you to discover what kind of chemicals and toxins are lurking in all of these products meant to beautify. Use it to do your own comparison shopping — just scan the barcode of the product you’re picking up and it will give you all the dirty details.

It tallies up simply how many “bad” chemicals are in each item. If it’s full of toxins you don’t want, put it back! The app will even offer up options for “cleaner” picks. (Or just DIY your own beauty goodies!)

Think being a little dirty when it comes to your daily beauty routine isn’t all that bad? Think Dirty calculates that women use an average of 12 products a day and men use about six. If you multiple 12 products a day by 14 ingredients in each, we’re looking at making contact with 168 unique chemicals every day. That adds up to over 61,320 mystery ingredients in a year, about 20,000 of those are the bad kind. That’s a lot of crap to be slathering on or near your kisser in a year, let alone a lifetime.

Think Dirty is meant to empower and educate us to shop using the facts, which they’re giving us super easy access to. If you can take a picture, you can make a difference in what you’re putting on your body and back into the environment. Time to clean up your act — starting with what’s in your makeup bag.

Have you tried to go eco with your cosmetics or beauty products? Were you bummed to find out an “all-natural” go-to was actually full of toxins? Share your favorite “clean” products below!