Women DO Ask for Raises — They Just Don’t Get Them as Often as Men

In the last several years, the popular advice for working women who are paid less their male colleagues has been simply to ask for a raise. The idea is that women are conditioned to be less upfront than men, and therefore women just weren’t asking for raises and missing out on additional compensation. But additional new research shows that women are already taking this advice, and it’s not working at the same rate it does for men.

The concept of women “leaning in” at the workplace was championed by Facebook COO Sheryl Sandberg in 2013, but more and more research suggests it’s not a useful strategy. The issues with pay and raise disparities between genders have not to do with the behavior of women, but structural sexism. Now, new research outlined in the article “Do Women Ask?,” published in the journal Industrial Relations, finds that the problem isn’t that women don’t ask for raises, it’s that they aren’t given them when they ask.

Researchers from the University of Wisconsin at Oshkosh, Cass Business School in London, and the University of Warwick conducted a survey of 4,600 employees from 800 different workplaces in Australia in 2014. Examining the results of the survey, the researchers found, to their surprise, that women ask for raises as often as men. However, the study also found that women receive raises 15 percent of the time while men receive them 20 percent of the time.

Though this dataset comes from Australia, study co-author and associate professor at the University of Wisconsin at Oshkosh Benjamin Artz tells Brit + Co that tells us that “there’s no reason to believe (that I know of) that the results would be different in the US.”

Of course, neither 15 percent nor 20 percent is very high — it’s not that any gender gets a raise every time they ask. But the five percent difference between men and women demonstrates that women are hearing “no” more often than their male colleagues. As for why this is the case, Arts says, “We do not know for sure, but our results potentially point to some discriminatory practices within employers.”

Artz adds that women may also be under-selling their value when they ask for raises. “It is somewhat well documented that women tend to have lower expectations than men, and they tend to place less value on their own work than men place on their own work,” Artz says. “So women could be asking for raises, but not providing very convincing arguments that they deserve the raises.”

Other research published late last year indicates that women and men behave about the same ways at work, at least in terms of emails and interactions in meetings. It’s still possible that women and men ask for raises differently, but other research suggests that in general, women and men will act about the same at work. The issue seems to be about the ways women are treated, and less the way they actually work.

Artz also has some ideas for solutions to the gender gap in raises. “I think that rigorously structured promotion and raise policies in organizations can help a lot, with gender-diverse panels of supervisors making raise and promotion decisions,” he tells us.

He also says that workers can talk to “supervisors about what the company needs to be successful, and then articulate how the workers themselves accomplish these objectives. It’s all about negotiating and bargaining with the valuable skills and accomplishments workers can and do bring to the table.”

As more research on gender and work comes out, it becomes clearer that women are already following popular advice for gaining parity at work. The problem seems not to be rooted within women, their work ethic, or how they behave at work, but structures and policies that favor men. The key is correcting inequality in workplace practices, and not continuing to advise women in ways that ultimately do not help their situation.

What do you think? Tell us on Twitter @BritandCo.

(Images via Getty Images)

Home decor and wellness creator Kelly Marcelo always wanted to be her own boss. “I never really wanted to have a job where I wouldn't be in control,” she says. She started a wedding photography business in college, added a photo booth rental business, and launched a t-shirt business with her brother. When the pandemic put events to a halt, she found herself at a crossroads. What to do next?

She decided to pour herself into her passion for home decor. She started posting several times a day on TikTok and finding a new outlet for her creativity. Within a few months, she had 10K followers, steadily built her following and hired a manager, and was recently chosen to decorate the White House for the holidays. “You have to ask that question, well, why not me?,” she says.

Check out Kelly’s colorful and creative world and how she’s making every move count in her business with the help of TurboTax, so she can focus on what she loves to do!

Don’t Wait for Perfection. In the first month of launch, Kelly’s goal was to post three times a day. “I was really trying to focus on getting as much out there at first, but then also being able to get that information to see what worked with people,” she recalls. That market research allowed her to build an audience, learn what her audience craved, and focus on the wins. “It was very intense at the beginning, and then I eased back. I'm like, ‘Okay, let me breathe, because it was not sustainable at all.’”

Refine and Strategize. To avoid burnout, she slowed her pace and stepped back to focus on the bigger picture. “I didn't pressure myself once I was on solid ground. I decided to focus more on refining the content, making it for the fun of it, and focusing on the strategy part.” Step back and analyze your learnings and decide how you want to move forward and grow.

Invest in Your Growth. Kelly joined a business accelerator for underrepresented creators in the middle of her journey that proved to be a smart strategic move. “I feel like that changed the whole course of where I am now, because once I was able to get support from them and talk to people directly after the program, that's when I got my biggest brand deal.”

Be Brave. “For me, it was recognizing that the fear was always going to be there,” says Kelly. “If you want to live a creative life, you're going to have to do something that's scary, and it's probably going to require steps that you don't want to take. For me, being on camera was very scary.” Growth happens outside of your comfort zone. Challenge yourself to take on moves that push your boundaries and help you develop new skills. Remember that being brave doesn't mean being fearless. It means acknowledging your fears but choosing to move forward despite them!

Photos: Courtesy of Kelly Marcelo

Ready to take your business to the next level? Make your moves count with TurboTax!*

*Experts only available with TurboTax Live. See details at turbotax.com/guarantees.

Last season of Real Housewives of Beverly Hills, we all speculated that Kyle Richards swapped one Mo for another given her separation from Mauricio Umansky and budding friendship with Morgan Wade. While Richards was tight lipped throughout each episode, we learned a lot more from Buying Beverly Hills and tabloids alike, featuring more definitive timelines and theories about what was really going on at home with the Richards-Umansky family. Now, with Mauricio reportedly fully moved out and Morgan allegedly out of the picture, what's left for Real Housewives of Beverly Hills season 14? Here's a breakdown of everything we know, from returning cast members, remaining couples, and more.

Who's returning to "Real Housewives of Beverly Hills" for season 14?

Images via Bravo

There aren't any official announcements from Bravo about the returning cast yet, but there are plenty of stories out there about who's not returning — and who's potentially getting demoted!

First up is Dorit Kemsley. Dorit's been on the show a while now, gabbing and girling with Kyle Richard throughout the latter half of the show's history — but there's been a wrench in that relationship ever since Kyle befriended Morgan Wade. And now, The Daily Mail exclusively reported that Dorit may even get demoted to "friend of the show" after not being fully truthful about the state of her relationship with husband PK Kemsley — more on that in a moment. Kyle Richards "dismissed" these reports, but we'll have to see about that. Fingers crossed she and Kyle can mend things...and that she and the producers can as well!

Next, we've gotta address Anne Marie Wiley. Anne Marie was let go from the show after just one season — where we can't help but giggle at the journey from calling herself a literal doctor to finally addressing that she's actually a nurse — and is allegedly okay with it. She told Peoplethat she's "in a great space" since then, so...good for you, girl! Just maybe don't obsess over someone's esophagus in your next foray into the film and TV world.

A regular for the last three season, Crystal Kung Minkoff is also not returning to the RHOBH world, according to Deadline. She noted on Instagram how heavy it was to carry "the weight" of being the first — and only — Asian American woman to join the RHOBH cast. Her presence and thoughtful opinions will definitely be missed!

Kyle Richards just announced on her Amazon Live this Tuesday that she's all set to return for season 14. She explained that even though the last year of filming was tough given the state of her marriage, she's ready to return to the show and have some fun. While she and Mauricio are still in the middle of their split, she anticipates he'll make some appearances on the show still. She said, “I’m sure he will [appear this season] because, you know, he is obviously family."

For now, we can only assume that Garcelle Beauvais, Erika Jayne, Dorit Kemsley, and Sutton Stracke will make a return, but only time — and tabloids — will tell!

Will any new cast members join "Real Housewives of Beverly Hills" season 14?

Image via NBC

Apparently Melanie Griffith, known for starring in projects like Working Girl, is joining the RHOBH crew for season 14, according to In Touch Weekly! She's a long-time friend to Kyle Richards, and I think that'll add a great dynamic...especially given how rocky things got between Kyle and Dorit last year. The girl needs friends now more than ever!

One of the sillier rumored cast situations is that Chelsea Handler was joining the show. The hilarious comedian quickly shut that down, however.

A person we don't think will ever return as a main cast member, friend, or otherwise? Miss upside down jacket herself, Denise Richards. 🤭

Who's still a couple on "Real Housewives of Beverly Hills" right now?

Image via Netflix

That's a very, very good question! Kyle and Mauricio are definitely broken up, and seemingly for good. The only other remaining couple was Dorit and PK, but that's all changing quickly. In April, The Daily Mailreported that PK's living in the Beverly Hills Hotel at the moment. Now, Dorit officially posted an update about their relationship on Instagram. It says:

"We as a couple have been subject to a lot of speculation about our marriage. We have had our struggles over the last few years and continue to work through them as two people who love each other and share two amazing children together. To safeguard our deep friendship and maintain a harmonious environment for our children we have made the mutual and difficult decision to take some time apart and reevaluate our relationship while we prioritize our children. We appreciate your love and support while we continue to do the work necessary throughout this journey. With love, Dorit and PK"

Comments poured in from fans and fellow housewives alike. Lisa Rinna commented, "I love you ❤️," followed by Kathy Hilton and Anne Marie Wiley's prayer hands and heart emojis. While this doesn't necessarily spell out divorce, it doesn't look great for the longtime couple. All in all, I'm hoping for a healthy outcome for the whole family!

When will "Real Housewives of Beverly Hills" season 14 air?

Image via Bravo

There's no set air date for Real Housewives of Beverly Hills season 14, but I'd have to guess that we'll see these ladies (and whoever else joins them) by sometime in 2025.

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Header image via NBCUniversal Media

My first career out of college was as a matchmaker. Not exactly something you get a degree in (I studied musical theatre and psychology at NYU), but fate had a different plan for me. But ultimately, I found my purpose at 21: making meaningful connections would be a theme throughout my entire career — up to my current role at Liminal.

After 5 years, I transitioned from my role as cupid, to fostering connections at a larger scale as a community builder — building social clubs, organizing retreats and conferences, then launching my own tech companies in the self-development space. A few years ago, I worked on a platform inspiring women to open their homes for group coaching and workshops. But, the moment the world shut down during the pandemic, so did my company.

My team and I worked around the clock to keep the lights on, and 9 months later, with two weeks of payroll left, we raised $3.5 million in venture funding. To add to the whirlwind, I also went unexpectedly viral on LinkedIn with my first ever post reaching 20 million views. All of this happened in 30 days. The pendulum swung so fast from almost heartbreak to exhilaration it left me feeling emotionally whiplashed. I was running on fumes, at the starting line.

Enter a career coach.

Serendipity led me to this career coach. It felt like fate — within just two days, his name came up in conversations with four different people.

I cried after our first session. I suddenly didn’t feel alone in all the responsibility I was carrying as a solo founder.

3 years later and we’re still working together. He helped me through the pandemic, my company pivot, and navigating difficult conversations with my team. He’s built up my confidence, and reminded me who I am and my worth in moments I felt lost. He’s held me accountable to my vision and taught me how to make decisions with clarity and ease.

The lessons he’s taught me have turned me into a leader and person I am proud of. Before I started working with him I was a young woman, navigating imposter syndrome, playing the role of what I thought a leader should look like. Today I carry a quiet strength and confidence as the leader I was meant to become.

Is a career coach really worth it?

Photo by RDNE Stock project / PEXELS

I believe everyone needs and deserves a career coach.

We spend 1/3 of our lives at work — sometimes more — and usually don’t have formal guidance on how to navigate our transitions and limiting beliefs throughout.

I'm often asked about the difference between a therapist and a coach, and how to choose between them. My simplest answer is that therapists focus on how your past has influenced your current situation, while coaches guide you from the present to where you want to be in the future.

Here’s a non-exhaustive cheat sheet to know if a career coach is right for you:

  • You’re unhappy with your current job but have no idea what you would do next.
  • You're navigating limiting beliefs in your current role that are holding you back.
  • You struggle to accomplish goals that you care about.
  • You are navigating a challenging situation with a coworker.
  • You want to develop yourself as a leader, either in your own company or within your organization.
  • You want to discover your purpose to make the most of your time on this planet.

What should you expect from a career coach?

Photo by Anna Shvets / PEXELS

I remember my coach telling me early on that a leader is anyone who can share a vision of the future that’s so inspiring, someone wants to follow them there. With this definition I see us all as leaders — whether in the traditional, professional sense or simply in leading our own lives and being in relationships with others.

While I can't predict what every career coach can offer, here are the 10 lessons that completely changed the way I lead, plus 10 questions you can use to reflect and integrate these lessons into your daily life:

These lessons will help you:

  • Be the leader of your own life journey
  • Lead with care and clarity
  • Make genuine connections
  • Realize that becoming a leader is a fast track to personal growth

Photo by Alexander Suhorucov / PEXELS

1. Trust is built in a context of care

Whether it’s with people you work with, or in your personal life, make what you care about known — needs, wants, desires, values. You can’t expect someone else to know them if you don’t clearly communicate them. And, make sure you make it known that you want to know theirs, too.

2. Riots start in the stands

There are 2 types of people: the people on the field, and the people in the stands. Find the people who want to be on the field with you. Rolling up their sleeves and doing the work — this might be at work in the trenches of your start up or in a romantic relationship. You won’t get far if you’re on the field alone surrounded by people in the stands.

Photo by RF._.studio / PEXELS

3. We live in a mirroring reality

Our external reality is a projection of our inner reality. When we offer kindness and compassion, we receive kindness and compassion. When we offer criticism or judgment, we receive that, too.

4. Curiosity is the emergency break to judgment

If your “mood elevator” is falling, curiosity is the fast track to lift it. In these moments, you can say something like: I notice I’m being judgmental, I wonder what that’s about? Then start to list things that have come up for you that you’re reacting to. Maybe you spent a little too much time on social media, or a colleague cut you off while you were talking and suddenly you’re in a reactive state. This is human. Use curiosity to get back on track.

Photo by cottonbro studio / PEXELS

5. Clarity is kindness.

Being clear and direct with others is a way to show respect and consideration. Ambiguity can create stress and uncertainty, but when we are clear we give others a sense of stability. This is a form of kindness. And if you feel unclear, communicate that and see where it goes.

6. Being someone’s fan is > anything else.

Sadly, we live in a culture where people get more attention for spewing their criticism at each other publicly than when we lift each other up. Seeing people tear each other down, whether it’s on social media, in relationships, or during meetings breaks my heart. Especially, when I’ve seen without fail, the positive impact offering admiration and support has on someone’s confidence and overall growth.

While I don’t blame people for the system that has normalized this behavior, I urge us all to do what we can to break free from it and do the inner work to heal our insecurities and fears, and celebrate each other’s unique gifts.

Photo by Antoni Shkraba / PEXELS

7. You can’t work harder for someone than they can for themselves.

“Help 49%” is something a mentor said to me a long time ago. As a leader, I’ve learned this time and time again. You can’t want something for someone that they don’t intrinsically want for themselves.

This applies to every type of relationship we have, both professionally and personally. You can’t help someone until they decided that growth is their priority. It’s up to you if you want to stick around patiently during that time or move on.

8. Love is allowing the other person — and yourself — to be whole.

This one really is about accepting and seeing people for who they are, not what we want them to be. As a leader, I try to see each person I work with as a whole, unique being and accept them fully as that person. Which means it’s my job to make sure I am not projecting onto them the person I want them to be as they grow.

The root of this wisdom lies in attachment theory, and while this line of thinking is usually strictly applied to romantic relationships, I think it’s useful for all relation aspects of our lives.

Photo by Kindel Media / PEXELS

9. If you need to win every fight, then you’ll be surrounded by people who are always defeated.

I often say the only competition anyone should be in is with themselves. The ego trap I’ve seen many people fall into, when choosing a romantic partner or building out their team, is subconsciously choosing people they can feel important or powerful around versus challenged by.

10. People need to be pointed to their own resiliency.

It’s fascinating to me how easily people forget their own capacity and strength. We have and continue to overcome a great deal as humans in this lifetime.

As a leader and friend, I've learned how important it is to remind people of their proven ability to bounce back, adapt, and recover from challenging situations or setbacks. As someone who’s worked with a therapist for decades and is professionally embedded in the mental health space, I initially underestimated the transformative power of a career coach.

However, my experience has been nothing short of revelatory, upgrading every facet of my life. My coach has been instrumental in helping me create a life I’m excited to wake up to. This journey was the catalyst for founding Liminal — the company I now head up – because I understand how hard it is to find the right coach at the right price point. Motivated by my own experience, I built the bridge, ensuring others could also access this life-altering guidance.

Dear readers, if there's on thing that's certain, it's that we're just brimming with excitement for Bridgerton season 3(which premieres on Netflix May 16). The gossip amongst The Ton tells us that this next installment is absolutely worth giving a toast to – or even prepping an entire Bridgerton brunchspread! There are 8 whole episodes to indulge in, so you'll want something to sip on as the show unfolds. Take these Bridgerton-inspired cocktails with you for your season 3 watch party!

Garden Gimlet

This floral gimlet is perfect for an outdoor get-together, similar to how the Bridgerton cast strolls down the promenade. Simply mix 2 oz Empress 1908 Elderflower Rose Gin, 0.75 oz fresh lime juice, and 0.5 oz simple syrup in a coupe glass, then top things off tastefully with a lavender sprig. (via Empress 1908 Gin for Brit + Co)

Reprinted from The Official Bridgerton Guide to Entertaining. © 2023 by Netflix. Published by Random House Worlds, an imprint of Random House, a division of Penguin Random House LLC.

London Fog Latte

These London Fog lattes are also traditionally made non-alcoholic, but you can always add in a splash of your go-to spirit! To make one, steep 2 Earl Grey tea bags in hot water for 5 minutes, then add ¾ cup steamed (or warmed) milk and 2 to 3 tablespoons vanilla syrup or honey for sweetness. Yum! (via The Official Bridgerton Guide to Entertaining for Brit + Co)

Rumor-Stirring Blueberry Lavender Fizz

These fizzy sips come sans-alcohol, but you can always spice things up with your favorite vodka or gin. To make one of these cocktails, muddle 1 teaspoon dried lavender flowers in a cocktail shaker before adding 1 tablespoon blueberry jam, 1⁄2 ounce lemon juice, 1⁄2 ounce lime juice, 1⁄2 ounce heavy cream, and 1 large egg white and shaking vigorously (without ice) until texture changes to a foam. Next, add some ice and shake again until chilled. Strain the mix into a Collins glass and top it off with sparkling water and lemon zest! (via Brit + Co)

Alpine Wildflower Old Fashioned

Floral notes are key, and this Old Fashioned is a master at including the best flavors. To make it, muddle 2 oz Stranahan’s Original, 1 brown sugar cube, and a pinch of grated cinnamon in a rocks glass before adding 2 dashes Angostura bitters and stirring to combine. Add a big ice cube and garnish with edible flowers for full effect! (via Stranahan’s Original Single Malt Whiskey)

Paloma Tea Party

The ton might've not been drinking tequila, but that doesn't mean you can't enjoy a tequila cocktail for the season 3 release! This one takes on the flavors of a paloma, and it's scrumptious. To make it, mix 6 oz 21Seeds Grapefruit Hibiscus Infused Tequila, 2 oz simple syrup, 2 oz lime juice, and 6 oz grapefruit juice in a pitcher – or better yet, a tea kettle – with ice, and serve! (via 21Seeds Tequila)

Caviar Dreams

Remind yourself of all things fancy and elegant with this slow-sipper. To make it, shake 2 oz Stranahan's Original, 0.25 oz dry vermouth, 0.25 oz sweet vermouth, and 2 dashes aromatic bitters over ice. Strain into a cocktail glass, then garnish lavishly with olives, caviar, and a potato chip on the side. (via Stranahan’s Original Single Malt Whiskey)

Orange Honey Smash

This sweet, citrusy smash reminds us of the stunningly bright visuals in the show, and it's sure to be a hit. To make it, stir 2 oz Stranahan's Original, 0.5 oz sweet vermouth, 0.25 oz honey liqueur, 0.25 oz Amaro, 1 dash Angostura bitters, and 1 dash Orange bitters over ice. Then, strain into a coupe glass and garnish with an orange twist. (via Stranahan’s Original Single Malt Whiskey)

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We love to celebrate and support all different types of fabulous AAPI founders, and one way to do so is by shopping their incredible products! I know I'm not alone when I say I love coming across new brands, especially if they're BIPOC or women-owned. And while I'm sure you don't think you need a cute new slip dress or hand-poured candle, I'm confident you'll find something to snag from one of the below AAPI brands!

AAPI Fashion & Beauty Finds To Shop

Ming Wang Knits Midi Slip Dress

This cute slip dress is full of summer colors like flamenco and pale marigold that make it impossible to look away from. The pleated detail adds depth and dimension to the dress while the smart color blocking style gives it a versatile appeal. Have a cute summer soiree or daytime wedding to attend? This dress has your name on it.

Misook Midi Fit & Flare Dress

Black dresses will always be trendy because of their chic factor. Misook's fit and flare dress has a button-front design that has exposed stitching on the front, but don't let that deter you. If anything, that's what helps this dress stand out from the crowd.

The other thing that I absolutely adore about it is that it features hidden side pockets. They may not be needed, but they're certainly welcomed here!

If you want to look like the ultimate "it girl" this summer, add this midi dress to your shopping cart ASAP!

Pistola Denim Aria Jumpsuit

If you're not sure if you want to wear denim dresses this summer, give jumpsuits a chance! They're the epitome of cool and make you look stylish with minimal effort.

Pistola Denim designed their retro denim jumpsuit to have comfortable stretch (so important) so you can move around without feeling like you're being restricted by the fabric. Whether you want to pair it with cowboy boots or a cute pair of heels is up to you!

Maile Kitty Heel in Black Canvas

Since we're on the subject of how the color black makes things look good, Maile's black canvas heels have stolen the heart of the fashionista that lives in a portion of my mind. They're the epitome of 90s style and will look good with Misook's midi black dress.

Since the heel height is under 4 inches, you'll feel comfortable sauntering from place to place.

Behno Tina Baguette Mini Pebbled Ruched (Buttercream)

Butter yellow is the color of the summer and Behno's tiny baguette basically confirms it. The exterior is designed with supple leather and it comes with a chain crossbody strap in case you get tired of holding it in your hand.

I happen to love that it comes in a dust bag to signal the luxurious quality of it. Although it's a mini bag, your cellphone, wallet, keys, a pair of sunglasses, and lip oils can fit inside without an issue!

Ming Yu Wang Orbita Earrings

There are a ton of earrings on the market, but this pair stands out with their orbital design. They're rhodium plated and recycled with cute multicolored resin objects that line the inside of them. Whether you want to wear them daily or reserve them for a special date night, these earrings are sure to be the center of attention wherever you go.

These earrings are sure to sell fast during AAPI month so make sure you order a pair today!

BONBONWHIMS Heart Gumdrop Tennis Necklace (Deep Red)

Haven't you heard? Tenniscore is in and we have the Challengers film to thank for that. I love that this necklace has featured on the TODAY show according to BONBONWHIMS' site and is 18K sterling silver-plated.

Those of us with sensitive skin know that we have to be careful when we wear certain jewelery because certain things trigger allergic reactions, but BONBONWHIMS isn't hearing any of that with this hypoallergenic necklace.

It's also available in different colors should you find that you're not a fan of the deep red color.

AMYO Tiny Starburst Earrings

These 14K earrings are a perfect buy during AAPI Month due to their dainty design. Featuring cubic zirconia stones in the center of the dangly shapes, you won't lose the back of your earrings because they also have a click close design that makes putting and taking them off super easy.

Notte Amore Mio Charm Necklace

I can safely wear statement necklaces again now that my son is almost four so I'm proud to say Notte's Amore Mio charm necklace is a bias pick.It has a thick gold-plated moon-cut chain and several charms that will make any outfit you wear feel stylish.

You can also customize one of the charms to feature your Zodiac sign and it's a handmade necklace.

YENSA AAPI Month Kit

In honor of AAPI Month, YENSA has curated a collection of their skincare staples! You'll find the brand's Super Glow Radiance Polishing Mask, Pink Lotus Peptide Renewal Face Cream, and their Pink Lotus Peptide Renewal Eye Creaminside of the kit.

ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray

If there's one person whose makeup judgement I trust, it's Patrick Starrr. Known for creating memorable makeup looks on YouTube, Starrr founded ONE/SIZE as a way to celebrate underrepresented cultures and voices.

This is just one of the standout products that I not only stand by, but it even has Beyoncé's stamp of approval! Besides being waterproof, it offers up to 16 hours of protection from the elements.

Seriously, you need this setting spray if you're looking for something that'll keep your makeup intact without irritating your skin.

Avatara The Simple Shield Balancing Moisturizer + SPF 30

Need a balancing moisturizer that also protects your skin from the sun? Avatara wants to introduce you to The Simple Shield!

Made with SPF 30, you'll also find things like hyaluronic acid and ceramides inside. While one works to add moisture to your skin, the other locks it in place. In Avatara's words, think of this like a "skin-balancing Kombucha."

No wonder it's one of their bestselling products!

Apothékary Glow Getter Starter Set

Sometimes we all deal with dullness regardless of our skin type, but Apothékary has a solution that all but banishes that: their Glow Getter Starter Set. It's full of collagen-boosting and skin-restoring goodies that are meant to have lasting effects on the skin. Included in the set are:

  • Firm Believer: a collagen-boosting herbal formula that helps produce glowing skin
  • You Dew You: a skin-restoring formula that's antioxidant-rich and soothes skin inflammation
  • Formula Frother
  • Gold Daily Remedy Spoon

DAMDAM Skin Mud Pure Vitamin C Brightening Mask

Vitamin C has been a game changer for my skin so I always look for products that include it like DAMDAM's Skin Mud Pure Vitamin C Brightening Mask. If you have oily or combination skin like me, you'll love that it helps minimize pores, tackle any elasticity issues you're facing, and help balance your skin's natural oils.

While I could rave about Vitamin C all day, this mask also has kaolin clay in it and is certified as being plant aware at Sephora!

AAPI Home, Kitchen, and Lifestyle Brands To Shop

Aerangis No. 40 LIvraria Antiga

This candle is so book-lovers coded because it's scent is described as 'sandalwood and old books.' It's meant to offer a grounding experience with a hint of romance whenever lit, making it the perfect companion to your new "romantansy" book. The full notes are:

  • Top: Ceylon Pepper, Saffron, Lemon Peel
  • Middle: Rose, Patchouli, Sandalwood
  • Base: Vanilla, Birch Resin

You'll also get 50 hours of burn time without inhaling toxic fumes!

Copper Cow Coffee Vanilla Ground Coffee

This coffee may make you breakup with Starbucks beyond AAPI Month. You can trust that you're getting 100% Vietnamese coffee that's a delicious blend of robusta and arabica, and is also sustainably sourced. The vanilla beans are very real and ground into absolute perfection so you can serve coffee however you want at home.

Want to make a cold brew or rely on your french press? Copper Cow Coffee makes it easy for you to follow your coffee-loving heart's desires.

Blume Matcha Coconut Blend

Blume has a yummy Matcha Coconut Blend that's going to replace your favorite morning drink soon. Instead of giving you coffee jitters, this organic blend from the Shizuoka region of Japan will give you the flavor and boost of energy you need.

It's a nice blend of stone-ground, hand-picked matcha and antioxidant-rich moringa that'll make you want to stand on your balcony or patio in the morning while sipping it. It's also balanced with L-theanine which is why you won't experience the usual side effects of drinking coffee.

And get this: you'll be able to make 30 lattes with this blend!

Potluck Combo Set of Gochujang and Ssamjang

Tired of relying on the same rotation of seasonings and flavorings when cooking? Well, it's time to introduce your kitchen to Potluck's combo set of Gochujang and Ssamjang! They're sweet and spicy Korean pastes that'll help you create an excellent marinade to use on whatever light lunchmeal you're eating.

There are no additional sugars, artificial flavors, or preservatives in these yummy tastes you'll be glad you discovered during AAPI month.

Fly By Jing Sichuan Chili Crisp

If you're not familiar with Fly By Jing yet, now really is the time to find your new fave sauce! Founded by Jing Gao, she sought to reclaim her original name — instead of going by Jenny like she had for years — and introduce the flavors of her hometown (Chengdu) to others. This viral condiment comes in six different flavors, with the Sichuan Chili Crisp being the most popular. The other options you have are:

Muu Wearable Breast Pumps

Since Mother's Day should be everyday IMO, it wouldn't be right if I didn't include something for breastfeeding mamas. Founded by first-generation Korean-American Janice Gott, Muu is an affordable, mom-designed wearable breast pump that makes pumping easier. Although wireless breast pumps have become popular, this is another option if you're worried about whether you've charged it enough when you're on the go.

That's where rising AAPI product designer Tiffany Tao steps in. She specifically designed Muu to be hands and fuss-free so you can pump whenever you need to.

Have a board meeting to attend that coincides with your pumping schedule? Muu will be right there. Out with your friends and realize you're overdo for a pumping session? Muu will be in your purse ready to spring into action when you're in need.

What are your favorite AAPI brands to shop? Let us know in the comments!

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Lead image via Copper Cow Coffee

This post has been updated.