This Affordable French-Girl Fashion Brand Is What Your Closet Has Been Missing
Categories: Style

This Affordable French-Girl Fashion Brand Is What Your Closet Has Been Missing

The name Jeanne Damas may be new to you, but if you’re after French-girl style tips, this blogger, style icon and fashion darling should definitely be on your radar. You may remember her from her dreamy French-girl collaboration with Reformation last year, but now she’s back with her own line of clothes and accessories that gives you easy access to quintessential Parisian chic fashion. Ladies, meet Rouje.

Rouje does more than bring Damas’s personal style to the masses — its goal is to present a universally appealing collection of separates that draw inspiration from sources close to the designer’s heart, like her mother, sister and friends.

The first collection just launched in April and is the perfect mix of edgy, sexy and effortless style that we’ve come to love from French trendsetters. Who wouldn’t want to live a life filled with jumpsuits, espadrilles and wine?

There’s a little something for everyone, from floral dresses and paper-thin camis to flowing tops that show off *just* enough skin. Add some eternally chic items like dark denim, simple tees or a solid black jumpsuit and you’ve got yourself the ultimate French girl-approved capsule wardrobe.

The good news is that the entire collection is affordably priced, with graphic tees priced at $56, dresses starting at $124 and the most expensive piece in the collection (a suede jacket) coming in at $327. The bad news is that, unsurprisingly, some of the pieces are already sold out. But we’re keeping our fingers crossed that they get restocked soon, and if not, we can always hold on to the hope that there will be more swoon-worthy collections to follow.

So be sure to keep an eye on Rouje and follow the hashtag #lesfillesenrouje to further fuel your obsession with French-girl fashion.

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(Photos via Rouje)