Brit IRL: Lessons From Birchbox Founder Hayley Barna + Entrepreneur Gary Vaynerchuk
Mar 29, 2016
From fashion to home decor to DIY and family content, our friend Steffy does it all – from the comfort of her home. She has built a loyal following doing what she loves and inspires us through her creativity on so many levels. But overnight success isn’t a thing and she has worked hard over the last decade to get where she is today – running a successful creative business full-time. Thanks to getting help on the tax front with TurboTax and expanding her niche, Steffy shares how she built her online business in this fun reel for creatives looking to do the same!
Turning your hobby into a career can take a little trial and error, a lot of resilience, and some good business sense. TurboTax can help you make your moves count so you can focus on what you do best! Whether TurboTax experts prepare your tax return or you do it yourself, they guarantee their calculations are always 100 percent accurate, or they’ll pay any penalties.
If you’re a creative person looking to take your hobby to the next level, here are tips for getting started and growing your business.
Choose your focus: Before Steffy started focusing on the DIY aspect of her business, her niche was in fashion, mostly vintage fashion, which helped her build a following who loved her aesthetic. “My first big win was I booked a blog a month with a major fashion brand. It was the first time I realized that big companies are paying attention to people on the Internet,” says Steffy. “Over time, working with brands just legitimized what I was doing and made me feel like, yes, this is fun, and yes, this is something that is still a hobby, but also there's a future in it as my business.”
Set clear goals: Define your career goals – actually write them down – and create a roadmap for achieving them. Set short-term and long-term goals that are SMART: specific, measurable, achievable, relevant, and time-bound. Set reasonable dates for achieving those goals and stick to them!
Create a personal brand: Establishing a strong personal brand that feels unique to you and your target audience can help you stand out in a crowded space. Make sure it’s clear what you do from your branding and what services you offer.
Develop a business mindset: Brush up on budgeting, marketing, sales, and customer service to understand how best to monetize your passion. “My first challenge was tax wise,” says Steffy. After getting hit with a big tax bill at the end of year, Steffy realized that she had to pay quarterly taxes as a freelancer to avoid hefty fees. “When you work for yourself, you're thinking you're making all this income, but really a lot of it goes back to the state and the government, and you have to really be on top of that.” TurboTax experts can help you determine all of your deductions as a freelancer and entrepreneur while helping you get your max refund.
Scale wisely: Do you invest in hiring help or do you stay small? That’s a question solopreneurs often struggle with. “I hit a certain point where I realized that I did need help. I'm still working through what that help looks like. I have a part-time employee, but I always grapple with whether I need more hours and more hands on deck,” says Steffy. Balance your creative life by contracting out the responsibilities that take up a lot of your time and that you don’t necessarily enjoy doing. Wearing too many hats can take away from your talents and lead to burnout so get help when you need it, like tax time, but choose wisely where you invest your time and money.
Adapt as you grow: Once you start to gain traction, adjust and adapt your business plan to suit your growing needs. “I was already doing DIY projects behind the scenes, but I just thought, it's not my niche. People won't be interested in this,” says Steffy about transitioning her fashion-focused brand to her other hobbies. “Then I filmed one video of DIY, peel-and-stick wallpaper, and it went viral. That's what made me realize that maybe people do come to me for my fashion, but that my fashion sense trickles down into all aspects of my life, including how I decorate.” That led Steffy to eventually writing a home decor book A Home for Every Season. “It just shifted my business completely,” she says.
Connect with other creatives: Being a solopreneur can be lonely. You have friends and family but they may not understand your business struggles. That’s where a creative community comes in. “A community definitely helps even just to have comradery and bounce ideas off of each other,” says Steffy, who often shares content with other influencers. “We're all on the Internet and then getting together and creating content and sharing it, it definitely helps lift everyone up.”
Consistently show up. Consistency is key to building a following and accomplishing your goals. “The biggest tip I would have is to just get up and do it every day,” says Steffy. “You have to have a strong foundation yourself to grow and just keep coming up with new ideas and trying new things and just showing up, not necessarily every day, but a few times a week, for your audience and trying to inspire them and be creative.”
Photos: Courtesy of Steffy.
Running a business or thinking about starting one? Make your moves count with TurboTax!*
*Experts only available with TurboTax Live. See details at turbotax.com/guarantees.
I can give you two reasons why Kristen Bell and Dax Shepard's marriage sits high on my admiration list — Veronica Mars and Punk'd. I was in barely in middle school when these two stars graced my TV screen on their respective shows, but they've always stood out to me. Discovering they were dating just seemed to make sense in the grand scheme of good romantic pairings and — as we can see — it turns out Kristen Bell and Dax Shepard think so too.
From their first meet-cute that wasn't actually that cute to the ways they've loved each other through dark times, Kristen Bell and Dax Shepard almost make being in love look easy. Here's a breakdown of some of the most important moments of their relationship timeline.
Image via Alberto E. Rodriguez/Getty Images
The couple haven't been shy about revealing their first time meeting was exactly love at first sight. Kristen Bell admitted during an Instagram Q&A in 2018 that they actually met at a party for producer Shauna Robertson. E! News recalled that the actress said, "2 weeks later I saw him at a hockey game and he asked for the gum in my mouth." Knowing Dax's personality, that actually checks out.
She also revealed his unconventional pickup line. "Truly, his first text to me was: ‘Hi. My name is Dax. I violated your privacy and got your number from Shauna. How do you feel about that,'' she remembered.
Though they did start dating, Kristen regularly trolls Dax about the time they briefly broke up. She told Popsugar, "He sat me down and said, 'I can't have this right now. I think you're wonderful, but I am still dating other people.' And then I, like, liquefied and fell to the ground, but I felt incredibly respected that he had the balls to tell me we weren't in the same place."
Image via Kevin Winter/Getty Images
Who can forget the hilarious rom-com movie When in Rome? Kristen starred as the 'unlucky in love' main character Beth who finds herself being pursued by a handful of romantic prospects after she picks up coins from a fountain that's supposed to grant love those who dare to take from it. Dax played the role of Gale, a model who was very into himself, and it was funny watching them interact on-screen.
According to People, the couple got engaged shortly after filming ended.
Image via Rick Diamond/Getty Images for CMT
Image via Kevin Winter/Getty Images
A source relayed the news to People in 2012 by sharing the following statement, "They’re so excited — they’re both ecstatic. They can’t wait to become parents." They also shared that Kristen had been dealing with a bit of morning sickness, but she started doing better as time passed.
Several months later, Kristen gave birth birth to her and Dax's first daughter, Lincoln Bell Shepard.
Image via Jason Merritt/Getty Images
Image via Kevin Winter/Getty Images
Finally, the couple welcomed their second daughter, Delta Bell Shepard, before Christmas in 2014.
Image via Frazer Harrison/Getty Images
Image via Michael Buckner/Getty Images for FIJI Water
Dax Shepard has never been ashamed to talk about his sobriety journey and shared a personal moment with that made him question everything He appeared on Blake Griffin's podcast, The Pursuit of Healthiness to talk about his struggles in 2021. "What I would do is I would get sober for movies. I cared more about movies — it was the only thing I was more addicted to was being in movies — and so I would get sober for movies and then in between movies it was getting more and more dangerous," he recalled.
It wasn't until he caught a glimpse of himself in a mirror during a trip to Hawaii that he realized something was wrong. He remembered thinking, "I have every single thing I've ever wanted, and I'm at my lowest point emotionally and something has got to be very broken about that. If I have everything I said was going to make me feel good and I feel terrible, I've got to look at some other thing."
To celebrate her husband's commitment to remaining sober, Kristen wrote a heartfelt message on Instagram to encourage him to keep going. "I'm so proud that you have never been ashamed of your story, but instead shared it widely, with the hope it might inspire someone else to become the best version of themselves...I love you more than I ever thought I could love anyone, and I want you to know, I see you. I see how hard you work," a portion of the lengthy message reads.
Addiction in any form is never easy to navigate so we admire how much Kristen's been supportive of Dax.
Image via John Sciulli:Getty Images for UNICEF
Image via Alberto E. Rodriguez/Getty Images
It's no doubt that Kristen Bell and Dax Shepard have experienced a lot throughout their marriage, but they've managed to stay the course. Kristen actually shared some amazing advice for other couples during a conversation with Entertainment Tonight that we're thinking about applying to our own relationships. "Common goals, seek them out," she stressed.
The other thing she feels is crucial to making a relationship work is truly seeing and valuing your partner as a person. "Understanding that your partner used to be a little person is the best thing you can do. Sometimes if we're ever on the verge of a fight, one of us will say — it's usually Dax — 'I feel like 8-year-old Dax right now.' And I'm able to see him like I see my kids, which is in a very different way and go, 'Oh yeah, you're a little person that had trauma and triggers and it's not about me,'" she added.
That's powerful because it can be hard to remember that it's not just about you in a relationship. We don't think people intentionally mean to be selfish, but it can be happen and the key is to acknowledge it instead of doubling down on a particular stance that may not be helpful in the heat of an argument.
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Lead image via John Sciulli/Getty Images for UNICEF
Want to be your own boss, but not sure where to start? Have a side hustle, but want to turn it into something more? Living a creative life in work and play takes dedication, inspiration, and time. But making time to hone in on your craft can boost your happiness and make you feel more fulfilled, not to mention lead to bigger opportunities. We tapped Dani Dazey, one of the most colorful interior, fashion, and print designers, to share her creative life and help you build yours.
In this reel, Dani shares how she makes every move count in her design business by focusing on what she does best, and letting TurboTax experts help her manage her taxes. Check it out!Ready to take your creativity to the next level? Here are tips for building a dreamy creative life!
Find your niche. Be curious and explore hobbies that pique your interest, whether you want to become a pro at interior design, cooking, fashion, or some other field. Decide what makes you unique. “What's really cool about my brand being so focused on color, it seems niche, but it's actually a really broad spectrum. A lot of brands like to align themselves with color and joyfulness, and to me, color represents a happy disposition and a joyful living space,” says Dani.Schedule creative time. If you have a 9 to 5, schedule time in the morning, after work or on weekends to explore your craft or run your business. Marking your calendar and making time to be creative will help you make sure you don’t let the chance slip by – the more you do, the more you discover your talents and build your expertise.
Don’t try to do it all. “When you're running your own business, you're essentially forced to wear all the hats,” says Dani. Being a small business owner can look like a one-woman show. Don’t try to do it all yourself. Instead, focus on what you love and let experts do the rest. Whether TurboTax experts prepare your tax return or you do it yourself, they guarantee their calculations are always 100% accurate, or they’ll pay any penalties.
Surround yourself with inspiration. Look for ways to build a creative community, visit exhibits and shops that resonate with you, go for a nature walk for inspiration – essentially become your own student and read books, take classes, and pull inspiration from everywhere. “What's so cool about interiors and fashion is there's such an overlap between inspiration,” says Dani, who’s inspired by vintage design and mixing different color schemes. Ask questions too – people with more experience are always happy to help and share with someone who has a similar passion.Collaborate with others. Host a regular creative hang with friends, tap into a local creative community, find people online who you relate to who might want to collaborate on a project or promotion. This is a great way to get the word out about your unique offerings. Dani has turned her fashion business into an interior design and print business, collaborating with brands on wallpaper, shoe design, and more.
Don’t let failure stop you. Mistakes often lead to breakthroughs. Experiment with new ideas and techniques, and view setbacks as opportunities to learn and grow. You’ve got this! Don’t feel like you have to reach perfection before making the next move. Small business life is a journey of doing and learning. “I learned not to limit myself in what I think I can and can't do,” says Dani. “I always wanted to pursue interiors and I thought when I was younger that I had to pick a lane. But all these years later and letting go of those self-limiting thoughts, I ended up doing interiors and that took on a whole life of its own.”
Diversify your revenue streams. “A big part of being an entrepreneur is getting used to the ups and downs of running a small business, and the slow times,” says Dani. She soon learned to diversify streams of income and pursue other creative ventures, such as licensing her designs and renting out her spaces for photo shoots. “I would say really think about how you can capitalize on all the different things you're doing and get creative with that,” she adds.
Travel and explore. Have you ever traveled and not felt inspired? Not possible! See new perspectives and get out of your comfort zone and you’re sure to feel creative and inspired in the process. Travel means learning new things about yourself and what you want out of life. Tight on budget? Visit a new place in your area, have coffee with someone in your field, do something out of the norm to gain inspiration and try something new.
When you’re ready, make that big move. Dani spent six years doing apparel graphics for a corporation, until she gathered the courage to start her own clothing line. “That was probably my first really big move and I built that up on social media,” she says. She used social media to get the word out. “I used a lot of my spaces for photo shoots for my brand, so I would design really cool funky spaces and then people started to ask me if I did interiors,” she recalls.
Share your story. That brings us to having the confidence to share your work and your process. “When Instagram stories came out, I started to share my behind the scenes process,” says Dani. “And that was when people actually started to really connect with the brand. I realized that my superpower wasn't to make a fancy-looking brand and seem like it was already established. It was to embrace that I was this solopreneur at the time.”
Photos: Courtesy of Dani Dazey.
Running a business or thinking about starting one? Make your moves count with TurboTax!*
*Experts only available with TurboTax Live. See details at turbotax.com/guarantees.
Once summer rolls around, strawberries take center stage, which means strawberry desserts are the highlight of the season. From classics like strawberry shortcake to innovative creations like strawberry s’mores, these 32 strawberry desserts push the boundaries of that fruity, juicy flavor we all know and love. Get ready to indulge!
Think of this recipe as your traditional strawberry milkshake, but leveled-up beyond compare. The "freak" label for these decadent shakes is entirely accurate, as they get loaded with sugar, ice cream, donuts, whipped cream, and of course, rainbow sprinkles. (via Brit + Co)
These strawberry donuts earn a healthy (or well, healthier) edge by using whole wheat flour, coconut oil, and Greek yogurt. Don't worry though – they're still as sweet as ever, and they'll be super tasty alongside some coffee for a nice morning treat! (via Brit + Co)
This tart looks impressive, but it's not all that hard to execute. Get your hands on just 5 ingredients – store-bought pastry dough and custard help expedite the process – and you'll be well on your way to strawberry, dessert-y goodness. (via Brit + Co)
Turns out, you can eat cookies for breakfast! These strawberry-filled lil' bites serve as a quick power-up with fruit, oats, and chia seeds. You can even pack a few in your lunchbox for a healthy mid-day snack sesh. (via Brit + Co)
These skewered strawberry desserts would make a fun Friday night activity to share with your boo! Simply soak some fresh berries in pink champagne overnight, then assemble them onto skewers before dipping them right into a dark chocolate bath and garnishing with more chocolate and crushed pistachios! (via Brit + Co)
Strawberries and lemons are a match made in flavor heaven, and these easy cookies (they only take 20 minutes) deliver a strawberry lemonade-type taste. Summer, here we come! (via The Edgy Veg)
We are salivating for this chocolatey cake! The cakey layers are quite simple to make, then you'll use fresh strawberries for the mid-layer and as a beautiful garnish. Don't you dare forget to add that creamy chocolate ganache! (via Give Recipes)
Strawberry shortcake is an absolute classic! This recipe makes a few simple swaps (like whole wheat flour instead of regular, and maple syrup instead of white sugar) to make each and every bite a tad bit lighter than your traditional take. (via Whole and Heavenly Oven)
You haven't lived until you've tried putting fresh strawberries on your s'mores. Just look at that gooey goodness! (via Feel Good Foodie)
Once you learn how to make this sweet strawberry frosting, you'll wanna put it on everything you make, from cupcakes to cookies. And yes, even this nutty peanut butter cake! Pile it on real high. (via Pink Owl Kitchen)
The crunchy coating on these strawberry shortcake-inspired ice cream bars is exactly why you need to make them this summer. It's comprised of brown Rice Krispie pieces and freeze-dried strawberries to add some variety in texture, and wow, is it delicious! (via Half Baked Harvest)
Rhubarb makes an excellent partner to strawberries. Case in point: this no-frills, uber-fresh pie with an impressive lattice crust! (via Completely Delicious)
This sip is like if you combined a strawberry shake and hot chocolate into one. It's so dreamy! (via Two Peas & Their Pod)
That cross-section, though! These rich chocolate cupcakes are piled high with strawberry Swiss meringue buttercream icing. Once they're iced, they're dipped in even more chocolate to form a satisfying outer shell. (via Butternut Bakery)
These strawberry fudge bites are just perfect for a little Valentine's Day dessert. This recipe surely doesn't shy away from sugar! (via Where Is My Spoon?)
Matcha, chocolate, and strawberries?! We are totally swooning over these tiny strawberry desserts. While the madeleine cookies are soft and airy, the dark chocolate layer on the outside provides a nice crunch, contrasting the textures and flavors in each bite. (via The Original Dish)
Strawberry cake mix makes these strawberry desserts so much quicker, but they don't skimp on flavor at all. If you want to take things up a notch, try adding some fresh strawberries on top! (via Kathryn's Kitchen)
These Rice Krispie treats would make our child selves go crazy. You'll only need four ingredients to make 'em: freeze-dried strawberries, cereal, marshmallows, and butter, so they're a good dessert to make if you don't have a lot of ingredients on-hand and don't feel up to baking! (via The Endless Meal)
This non-alcoholic, dairy free martini is decadence at its finest. You'll create your very own chocolate coconut simple syrup before concocting a mix of cashew milk, strawberries, and swirls of melted chocolate. (via Chef Bai)
We all need more brownie recipes in our life, right? These rich bars are instantly elevated by a homemade strawberry jam that you'll likely have leftovers of to put on toasts, sandwiches, and more strawberry desserts! (via Two Spoons)
Although this recipe's a bit more breakfast-y, it still qualifies as dessert in our minds because it's loaded to the brim with a super-sweet cream cheese filling and sweetened strawberries worthy of the dessert table. Plus, there's plenty of syrup to go around! (via Live Eat Learn)
These strawberry desserts are snack-worthy in the morning, afternoon, and as a late night snack, of course! If you thought store-bought Pop Tarts were good, just wait 'til you make them for yourself with fresh strawberries. (via Crowded Kitchen)
The strawberry cheesecake filling stuffed into these airy buns is to die for! Prep a batch for a fun cafe-themed party, or keep the half-dozen all to yourself for morningtime bliss. (via Vikalinka)
Banana bread is a total lifesaver when it comes to using those overripe bananas sitting out on your counter, and it gets even better once strawberries enter the mix! This recipe is moist, sweet, and perfect as a little treat. (via Averie Cooks)
Looking for vegan strawberry desserts? Your search is over with these vegan strawberry cupcakes covered in vegan whipped cream. Add some more fresh berries for full effect! (via Earthly Provisions)
Dare to make your local coffee shop jealous with these homemade scones using strawberries. Once you're done baking them, you'll cover each one with a delicious strawberry cream cheese frosting for maximum flavor. (via Most Hungry)
Sweet galette recipes are our weakness. They're so sweet and shareable, plus this one in particular is a good way to start using all your farmer's market produce! (via Amanda Wilens)
Simply blend some frozen strawberries and bananas together, and you've got a sweet treat that can fulfill your cravings for creamy ice cream! For even more dessert vibes, top this recipe with sprinkles, Oreos, or chocolate syrup, Or all three. We'd do it, too. (via Rachel Mansfield)
The addition of mint leaves takes this sweet sipper to a whole new level. (via A Spicy Perspective)
Have you ever seen a cheesecake so beautiful?! Plus, this one requires zero baking, making it the perfect pick for hot summers. (via Takes Two Eggs)
If you're up to the challenge, making macarons yourself can be so rewarding. Each of these little sweet sandwiches is filled with strawberry jam and a cheesecake-inspired icing. (via Barley & Sage)
Colorful, fruity, and sweet? Say no more. This Fruity Pebbles cheesecake just earned the top spot on our "to-bake" list!(via No Eggs or Ham)
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Lead image via The Endless Meal.
Image via NBC
Everyone in the fictional town of Dillon, Texas lives and breathes football, and Friday Night Lights season 1 opens just before the first game of the season. Right off the bat, we're introduced to characters that both evoke emotion and spark our curiosity, and we're told exactly where they are in their lives: new head coach Eric Taylor is struggling to win the town's confidence. Fullback Tim Riggins struggles both with motivation and against confident running back Smash Williams. All-American quarterback Jason Street has dreams of playing in the NFL while timid Matt Saracen takes care of his grandmother during the afternoon and serves as second-string quarterback at night.
Not to mention the fact that when I watched Friday Night Lights for the first time, I was pleasantly surprised by how compelling and multi-dimensional the women are. Tami Taylor has the perfect blend of motherly love and the kind of Southern sass that puts you in your place. Minka Kelly's Lyla Garrity is one of my favorite TV characters of all time because she might be wealthy and popular, but she evades "The Curse of the Brunette" that seems to plague early 2000s leading ladies. Instead of turning into a manipulative mean girl like the high school versions of Blair Waldorf and Brooke Davis, Lyla is just kind. Does she still make insanely bad decisions (like kissing her boyfriend's best friend)? Yes, but aren't bad decisions a right of passage when you're 17?
The show's initial plots and character arcs revolve heavily around football, but the sport really just serves as a funnel for all the off-field drama. The tension between the characters makes their gameplay even more passionate — and when Street gets seriously injured during that first game of the season, the town rallies together in a way that highlights how strong a community can bond in the face of tragedy.
Image via NBC
Life in middle-class America can be tough, but it can also be really, really sweet. While I'm neither from Texas nor have attended the kind of football school Dillon High is, the contrast between the characters' responsibilities and the fun that comes with parties and joining your friends at the local burger joint resonates with me every time I rewatch.
Even the fact the show is named Friday Night Lights emphasizes that contrast because it shows just how much of a spotlight is on these kids, and how much weight is on their shoulders when they're truly just trying to survive their teenage years.
Rather than providing an escape from viewers' realities like Outer Banks does, Friday Night Lights season 1 emphasizes the realities of juggling multiple jobs, school, and family responsibility that a lot of viewers experience too. It allows you to understand the characters in a really personal way — and feel like you're a part of the community too. The world can seem so big and scary (now more than ever), which is why the simplicity of Friday Night Lights totally redefines comfort TV.
What's your standout moment from Friday Night Lights season 1? Check out why Gilmore Girls Season 7 Wasn't Supposed To Be The Final Chapter for even more TV show musings!
Lead image via NBC