6 Expert Tips for Finding Love While You’re Traveling

If you think you love traveling, can you imagine how much you’d love finding love while traveling? Our favorite travel blogs certainly fill us with wanderlust and inspiration for incredible vacations — and we’ll always have a place in our hearts for riding solo. That being said, having someone to share your travels with is pretty great too.

It comes as no surprise then that, according to a Plenty of Fish survey, 70 percent of singles are open to meeting people while traveling. In fact, 46 percent of people make good on this desire by using dating apps while on vacation. More than half of singles say at some point they’ve struck up a great conversation with a stranger on a plane, and 22 percent have actually fallen in love on a trip.

So you’ve booked your tickets and are ready to meet your match, but where do you start? Dating at home is hard enough, and trying to meet people on the road can feel even more daunting. Calvin Iverson, travel expert at TravelPirates, has six key tips that might help you encounter “The One” while on vacation.

1. Don’t be afraid to talk to “strangers.” “I met my ex when he asked me for directions while I was traveling in Washington, DC,” Iverson says. “Rather than continue along my own way after explaining that I had no idea how to get where he was going, the two of us talked a bit more about why we were both in the area and agreed to get drinks the next day.” Iverson says that his experience taught him that the fear of talking to someone new is worth overcoming. “Don’t be afraid to extend the conversation a little longer than you normally would,” he advises.

2. Use dating apps. Your dating app of choice isn’t just for your hometown. Using a location-based dating app is a terrific way to meet new people no matter where you are. At the very least, you’ll be able to experience a place through the eyes of a local. So don’t stop swiping just because there’s a change of scenery!

3. Try Meetup.com. “Meetup is great for finding groups of people interested in the same things as you — a running club, book club, brewery tours, you name it,” Iverson says. “Scan for groups that fit your interests in the destination you’ve traveled to and plan to go to one of their events. You’ll know you already have something in common should you have your eye on someone in the group.”

4. Go on walking tours or cheap group activities. Regardless of whether or not you’re looking for love, walking tours will help you get a handle on an unfamiliar location. And any kind of group activity will introduce you to new people who might be looking for someone new too. When you first get to your hotel or in advance of your trip, do a little Googling to scope out options in the area. And if you’re staying at an Airbnb, even better — ask your host for some suggestions.

5. Say yes! “Traveling to a new location is all about exploration,” Iverson says. “Be open to finding love in unexpected places. Accept invitations to parties or events from your friends. Head to the local restaurants and cafes. Just like back at home, you’ll find that love can be found anywhere.”

6. Take a singles-only trip. There are plenty of companies that host singles-only vacations to essentially anywhere in the world on a variety of budgets. While taking the plunge on a singles-only trip might feel like a risk, it’s one that Iverson says has a strong prospect of paying off. Since everyone around you is also single, your chances of finding love are that much greater.

Have you found love while traveling? Let us know @BritandCo!

(Photo via Getty)

The dreaded time has come for me to retire the duffel bags collecting dust in my closet. They’ve been by my side since my early college days and accompanied me during multiple trips to New York City at the beginning of my relationship. Now? Uh, they’re hanging on by a thread hence their haphazard storage location. Don't even get me started on my tote bags 🫠.

As much as it pains me to think about parting ways with them, I know it’s time for me to give myself a major travel upgrade. It’s not like we have to sacrifice style over function anymore so I’m giving myself permission to embrace new things. Interested in seeing which duffel bags I've been eyeing? Keep scrolling to see the 9 picks that are my shopping radar!

Shop Stylish Duffel Bags Here!

CALPAK Travel Stevyn Rolling Duffel (Cheetah)

My S.O. has family in Virginia and NYC so it's inevitable that we'll be traveling with a busy toddler this year. While searching for duffel bags, I came across this rolling design by CALPAK. The cheetah print caught my eye first, but the wheels and separate shoe compartment feature pulled me in. Someone clearly understood that some of us aren't that great at packing our shoes and clothes in one big space.

BÉIS The Commuter Duffel (Beige)

I'm not doing much commuting these days (thank goodness), but this still seems like one of the best weekender duffel bags I've come across. I love bags that have multiple exterior pockets and this design by BÉIS isn't short on that. It's also super roomy inside which means I can pack at least 2-3 outfits, bras, underwear, and even my compact water bottle without wondering if I've overpacked.

Vera Bradley Weekender Travel Bag (Magnifique Floral)

I'm not above cute floral weekender duffel bags at all. I'm actually drawn to them now that I'm a little older so I guess this means my grandma was on to something with her love for floral things. Anyway, the exterior pockets on this bag are zippered so that'll keep your miscellaneous essentials safe and secure. I already know you'll probably pack extra red lipstickor face wash to get around TSA's strict rules because I will too!

Michael Kors Jet Set Travel Extra-Large Weekender Bag

This bag is speaking to the part of me that's ultra-feminine. I love my earth tone colors like hunter green and taupe, but pink will always cradle my heart with its stylish appeal. This weekender bag may not have all the spacious features as the other duffel bags I've mentioned, but sometimes I'm willing to break the rules by choosing style over function.

Lulu's Oversized Beige Weekender Bag

Not everyone wants a patterned or colorful bag so I've been eyeing this weekender duffle bag for the moments I don't want to draw to much attention to myself in the airport. It only has interior storage options which makes it perfect for those quick "Please spend the night" moments 👀.

CALPAK Stevyn Duffel Bag with Shoe Compartment (Daisy)

This design is so nice, I had to add it twice except this one doesn't have wheels! I like to think of this as the sister or friend who doesn't have kids of CALPAK's rolling duffel bag. The handle straps make it easy to carry your essentials inside and you still get the cool shoe compartment feature!

Minted Botanical Cascade Fillmore Duffel Bag

I didn't know Minted sold duffel bags so I was ecstatic when I found this cute design that somehow reminds me of growing up in Florida. Truthfully, this bag was inspired by the famous San Francisco landmark so that also checks out. It has side-panel pockets that keep your smaller accessories in place and it has a interior pocket that can safely house your wallet.

Also, there's no need to check this bag in because it can fit securely in the overhead space.

Under Armour Favorite Duffel Bag

If your next adventure involves a camping trip where you'll be doing a ton of hiking, you need a sturdy duffel bag. Under Armour's designed this one to comfortably secure your belongings and allow you to transport them without feeling weighed down.

If you just want to take this to the gym, we won't judge you. In this day and age, having options isn't always a bad thing!

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Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via CALPAK

I have always had a deep-rooted love for The Fantastic Four. Whether it be because The Incredibles (which also features an invisible woman) was my favorite movie as a kid or I just love Chris Evans' casting in the original 2005 film, the tight-knit family bond between this Marvel team gets me every time. And, in my opinion, it's what the MCU has been missing! Fans want a team that feels like a family!

So, needless to say, when we heard that Marvel Studios was finally bringing them into the MCU, I was overjoyed – and I've spent the last two years anxiously awaiting news on The Fantastic Four 2025. Well, on February 14, in honor of Valentine's Day, we finally got word on The Fantastic Four cast! Here's everything we know about the new Marvel movie and don't forget to check out this year's Spring Movies and Summer Movies while you wait!

When does the new Fantastic Four movie take place?

Image via Marvel Studios/Instagram

While we know when The Fantastic Four 2025 comes out, we don't exactly know when the movie is set. Drew Parker on TikTok makes the ~fantastic~ point that, based on the LIFE Magazine Ben is holding in the Instagram Valentine, our best guess is that the film will open on or around December 13, 1963. This is a huge date for space exploration because it's the day the UN approved the Outer Space Treaty (formally called The Declaration of Legal Principles Governing the Activities of States in the Exploration and Uses of Outer Space), approving the free exploration of space.

One theory suggests Fantastic Four 2025 could take place in an alternate reality — based on the fact Julia Garner's Shalla-Bal Silver Surfer is from Earth-9997 in the comics instead of our Earth-616. And as ScreenRant's Kai Young points out, this new character poster of Joseph Quinn's Johnny is set against a city different than anything on our earth.

Needless to say, I have LOTS of questions about how it will tie into the rest of the MCU. Will it be a WandaVision-esque illusion that The Fantastic Four snap out of by the end of the movie? Will they meet a 1960s Howard Stark? Will they embark on their journey in the 60s, get sent to an alternate reality during the accident that gives them their powers, then reappear in 2025? (That does sound very similar to a certain Captain America plot point).

Whatever happens, after theories that Reed Richards will be "the new Tony Stark" (a mantle Pedro Pascal could totally pull off, IMO), it would make sense that the team winds up in 2025 to help Ms. Marvel, Kate Bishop, and the rest of the Avengers moving forward.

Who is the cast of Fantastic Four 2025?

Image via Marvel Studios/Instagram

Marvel Studios announced on February 14th, via an Instagram Valentine, that the new Fantastic Four cast will be Pedro Pascal as Reed Richards/Mr. Fantastic, Vanessa Kirby as Sue Storm/the Invisible Woman, Joseph Quinn as Johnny Storm/The Human Torch, and Ebon Moss-Bachrach as Ben Grimm/The Thing. This is a very compelling cast because not only are all of these actors hilarious on their own, but they also have the empathy and open-hearted approach to dramatic roles that mean we could definitely be laughing one minute and crying the next.

I'm super excited to see Pedro Pascal join the MCU, especially after seeing his real-life friend Oscar Isaac in Moon Knight. Both actors are also in Star Wars (Pedro as The Mandalorian and Oscar as Poe Dameron), so it's like they're sci-fi franchise hopping!

Deadline confirmed on April 3 that Ozark and Inventing Anna star Julia Garner will join the cast, reportedly playing a version of the Silver Surfer from The Fantastic Four comics named Shalla-Bal.

What is the Fantastic Four 2025 about?

Image via Marvel Studios

When Reed Richards, Ben Grimm, Susan Storm, and her younger brother Johnny Storm agree to take part in an experimental space flight, they don't know they're signing up to change their lives forever. Exposure to cosmic rays gives each of them their own super powers (including Reed becoming elastic, Sue turning invisible, Johnny basically turning into fire, and Ben becoming a living rock-like formation) and they decide to form The Fantastic Four to keep the earth safe.

When is the Fantastic Four release date?

Image via Marvel Studios/Instagram

Production on Marvel Studios'Fantastic Four begins summer 2024, and the movie is scheduled to premiere July 25, 2025. We're only getting one Marvel movie (Deadpool 3) in 2024, so Fantastic Four will be a welcome addition to next year's summer movies! Until then, feel free to stream the 2005 Fantastic Four on Disney+ :).

Will John Krasinski be Mr. Fantastic?

Image via Marvel Studios

No, John Krasinski is not going to play Mr. Fantastic. After the internet was calling for John Krasinski and Emily Blunt to play Reed Richards and Sue Storm, John showed up as a multiverse variant of Mr. Fantastic in Dr. Strange in the Multiverse of Madness! However, Scarlet Witch killed him so that means we probably won't see him again...

Are you excited for The Fantastic Four? Check out our Facebook for the latest movie news!

Lead image via Marvel Studios

This post has been updated.

Whether you're the maid of honor who's making sure the bride-to-be has a super exciting send off into this next chapter, or the bride-to-be in question who would rather take the reins of her own destiny, it's likely that you're gonna plan a bachelorette party prior to The Big Day. Amid all the wedding dress shopping and tablescape planning and talking through literally every single detail, it's important that this once-in-a-lifetime celebration with the bridal party is particularly special. And while Austin and Nashvegas are never a bad choice for a bachelorette party, sometimes you just want something a little different. With that in mind, I've rounded up 10 of the best bachelorette party destinations to pick for your favorite bride this year! Cheers, girlies!

Best Bachelorette Party Destinations In The United States

Image via AC Naples Hotel 5th Avenue

Naples, FL

There’s no better place to visit than sunny Florida and you can’t go wrong with a trip to Naples for a bachelorette party. Whether you want to relax by the beach or hit up the town, you’ll find everything in more in this city. Stay at the AC Naples Hotel 5th Avenue for easy access to the city’s unofficial main street and waterfront shopping destinations just a few steps away. For some nighttime fun, head on over to Cavo Lounge for a night full of dancing and drag shows and then late-night bites at The Hampton Social.

Image via The Equestrian Hotel

Ocala, FL

Looking for a more niche-option? Visit Ocala, Florida to be immersed in nature and wildlife of all sorts. From accommodations to attractions, nature and animal lovers will be in heaven. Horse lovers will fall head over heels for The Equestrian Hotel where they can watch horse races and enjoy a rejuvenating spa appointment. When meal time rolls around, stop by Mark’s Prime Steakhouse or Katya Vineyards for wine tasting and delicious fine dining your party will love.

Image via Paws Up Resort

Greenough, MT

A bride-to-be who can’t get enough of natural greenery will love a trip to Greenough, Montana. Start your trip at Paws Up Resort where you’ll find accommodations on a luxury ranch with glamping tents and vacation homes. Other activities in the area include trips to historical monuments like Greenough Mansion. Plus, stop by some craft distilleries including Montgomery Distillery to try hand crafted spirits and beverages.

Image via The Joule

Dallas, TX

The catchphrase “Everything’s better in Texas” not only applies to the southern culture, but also the restaurants, entertainment, and accommodations that make Dallas a must-visit destination. For bachelorette parties, not only will you find boutique hotels like The Joule filled with luxurious amenities like a spa and rooftop pools, but attractions including Party Cove for a relaxed boating experience and The Dallas Party Bike for lots of laughs, sights, and good times all around. When it comes time to eat, you’ll want to make reservations at Crown Block and Hudson House.

Image via The Ritz Carlton

New Orleans, LA

New Orleans is known for its tasty food, soulful music, and historic landmarks making it the perfect bachelorette party destination. Kick your visit off right by getting a room at The Ritz Carlton which will immerse you into the heart of the French Quarter and then head on out to the streets to find a plethora of shops, restaurants, and activities. Stop by Brigtsen’s for some classic cajun cuisine and dance the night away at The Metropolitan.

Image via Rosehill Vineyards

Long Island, NY

I know what you're thinking: the Hamptons? In this economy? Well, I'm here to let you in on a little secret — Long Island is much bigger than Montauk. TKTK Hampton Bays TKTK The Hampton Maid TKTK Greenport TKTK North Fork Vineyards like Wölffer Estate Vineyards and Rosehill Vineyards.

Image via Haley Sprankle

Miami, FL

This may seem like your typical bachelorette party destination, but Miami is honestly always a smooth move. I'd book a star at The Goodtime Hotel so you can take advantage of Strawberry Moon and all it's party glory. Content Editor Haley Sprankle went recently, and there was a literal champagne shower in the middle of the pool...definitely good vibes for the girlies! If you're looking for some delicious dining, Miami has a ton of great food, too! Komodo is a sceney restaurant for all your Hot Girl pics (and the most delicious lobster lo mein), C.Viche 105 has amazing Peruvian fair like ceviche and lomo saltado, and Bachour is perfect for brunch! And while there's no shortage of places to go out in Miami, Wynwood is a great neighborhood to hit the town.

Best Bachelorette Party Destinations Around The World

Image via Hotel Rochechouart

Paris, FR

Take a trip to Paris for an international and culturally-enriching experience suitable for any bachelorette party. Aside from seeing the Eiffel Tower, you can make pit stops at The Louvre, Arc de Triomphe, and Disneyland Paris. For added convenience, stay in the heart of Paris at Hotel Rochechouart that offers picturesque views and close proximity to popular destinations. There's plenty of perfect little side cafes and sweet spots to grab a drink, but here are a few options to keep in mind!
  • Visit one of the top 50 bars in the world, The Cambridge Public House, for unique cocktails and absolutely amazing pub food.
  • Swap out a more typical Magic Mike/Chippendales show and swing by Crazy Horse for a fun, artistic, and sexy show! The burlesque is amazing, and the girls will love sitting in the elegant theater with a few bottles of champagne to share. For a more tame burlesque show, visit the ever-iconic Moulin Rouge.
  • Book a reservation at Le Bon Georges for one of the best meals — and biggest wine selection!

Image via Atlantis

Atlantis, The Bahamas

Venture to the Bahamas to celebrate the bride-to-be at Atlantis. Choose from one of six resorts from The Cove for a more luxury stay to The Reef that’s geared more towards families. Aside from picturesque views and comfortable beds, you can engage in outdoor activities from marine adventures to crystal clear beaches for the ultimate relaxation experience. Plus, you may even be able to see some celebrities on your trip from Janet Jackson to DJ Pauly D.

Image via Meliá

Cozumel, Mexico

Mexico is always a good idea for a bachelorette party. Be sure to book your stay at Meliá Cozumel — it's an all-inclusive resort so all you have to worry about is whether you want a piña colada or a frozen margarita. From there, you've got beach days, pool soaking, spa appointments, and girly time galore. Sit back, relax, and party.

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Header image via RDNE Stock project / PEXELS

Sydney Sweeney and Glen Powell's rom-com movie is full of fun, color, and lots of behind-the-scenes gossip, courtesy of the co-stars' undeniable flirty chemistry both on and off-screen. Described most popularly as "steamy," here's everything you need to know about Sydney Sweeney and Glen Powell's Anyone But You — plus all the 2024 movies to add to your list this year!

Here's everything we know about Anyone But You:

Where can I stream Anyone But You in 2024?

Image via Eddy Chen/Sony Pictures

Following its theatrical release, you can stream Anyone But You on Netflix starting April 23, 2024.

What are all the Sydney Sweeney and Glen Powell rumors?

Image via Sydney Sweeney/Instagram

Sweeney calmly set the record straight in regards to the aforementioned gossip and those Glen Powell rumors. In an interview with Variety, she clarified what their relationship is actually like.

“It’s a rom-com,” she says in the interview. “That’s what people want! Glen and I don’t really care. We have so much fun together, and we respect each other so much; he’s such a hard worker, and I’m a hard worker. We’re excited for the press tour, and I literally just left ADR with him. We talk all the time like, ‘That’s really funny.’”

Glen also just cleared up rumors of the alleged romantic connection in his interview with Men's Health. “When all that stuff happened, you know, publicly, it felt disorienting and unfair," he says. "But what I’m realizing is that’s just a part of this gig now.”

He goes on to prove that he takes the idea of being an actor — and more importantly, a friend — really seriously, saying “the definition of a movie star is somebody you want to grab a beer with, and when you get too drunk and leave the bar, you can trust him with your wife."

Sydney Sweeney also talked about the rumors during her SNL monologue on March 2. "Me and my fiancé produced the movie together and he was there the entire shoot," she says. "And I just want to let everyone know that he's the man of my dreams and we're still together and stronger than ever."

When she asks the camera to cut to her fiancé, Jonathan Davino, they cut to Glen Powell, who made a surprise appearance during the episode! This was a hilarious way to poke fun at the rumors, and not take them too seriously, and I'm obsessed!

Is there an Anyone But You 2?

Image via Sony Pictures

"I'm just so thankful that everybody is loving [Anyone But You]...a little love, a little romance," Sydney Sweeney tells Jimmy Fallon. When Jimmy asks whether fans will get a sequel, Sydney teases "a high nine chance."

Glen Powell also confirmed the duo is trying to work together again! “Sydney is so easy to work with and so fun," he tells Variety. "We’re definitely trying to find the next thing. Please send us all the scripts you got...We’re reading everything and just trying to see what makes sense, what we can turn into something that audiences are going to respond to.”

What is the plot of the movie Anyone But You?

Image via Sony Pictures

Anyone But You follows two people whose hatred towards one another turns into love during a destination wedding, which is full of humorous hijinks. The movie serves as an homage to throwback romantic comedies like How to Lose a Guy in 10 Days and The Proposal. "[It's like] that early-2000s big blockbuster that people love to go to that made you feel good,” Sweeney told Variety.

When is the Anyone But You release date?

Image via Sony Pictures

Anyone But You premiered in theaters on December 22, 2023. It was one of our most anticipated winter movies! You can buy the film on Apple TV+ and Amazon Prime now.

Is the spider in Anyone But You real?

Image via Sony Pictures

Yes, the spider in Anyone But You is definitely real, and it actually bit Sydney when they were filming! In the clip she brings to The Tonight Show, you can hear the shift in her voice when she realizes she's in pain...and then tries to tell everyone on set she's not acting anymore.

How else was Sydney Sweeney involved in Anyone But You?

Image via Sony Pictures

Sydney is way more than just a blockbuster actress. Anyone But You is truly her baby, having developed the spec script (a non-commissioned and unsolicited screenplay, usually written by a screenwriter who hopes to have the script purchased) over the course of a year with screenwriter Ilana Wolpert (of High School Musical: The Musical: The Series) and Jeff Kirschenbaum (of The Gray Man), before hiring Glen Powell as her love interest and Will Gluck (of the cult-classic Easy A) as the film's director.

“She never left set,” Will tells Variety. “Never went to her trailer. She’s so blazingly smart, and she’s such a quick study, and she’s not afraid to ask questions. Her other superpower is that she doesn’t sleep. Two hours every night.”

According to Gluck, Sydney also acted as a “camp counselor" on set in Australia, scheduling group activities like an outing to the Sydney Opera House and a double-decker bus tour. Can we join this group on their next group hang?!

Watch The First Teaser For "Anyone But You"

Image via Sony Pictures

"In the edgy comedy Anyone But You, Bea (Sydney Sweeney) and Ben (Glen Powell) look like the perfect couple, but after an amazing first date something happens that turns their fiery hot attraction ice cold – until they find themselves unexpectedly thrust together at a destination wedding in Australia," the caption for the official movie trailer reads. "So they do what any two mature adults would do: pretend to be a couple." A classic trope! And we're here for it! Watch the first Anyone But You trailer here.

Watch The Official "Anyone But You" Trailer

Image via Sony Pictures

The second trailer builds on the chemistry we saw in the first teaser, and it looks just as steamy, hilarious, and romantic as we hoped. Not only do Bea and Ben have to convince their families they're interested in each other, but they have to convince their exes too?! Yeah..that's going to be tough. My favorite part of the trailer is when Bea falls off the boat and Ben dives in to help her — it's giving The Proposal!

We love seeing their chemistry play out on the big screen. You can also get your Sweeney x Powell fill with plenty of Euphoria and Top Gun: Maverick.

Stay updated on all the latest entertainment news with Brit + Co, and check back here for the latest news on Anyone But You!

This post has been updated.

Mallory Levy leads a busy creative life in NYC as head of social for Brit+Co. She wrapped 2023 with a dreamy forest wedding and bucket-list honeymoon to Australia and is back to work creating clever and often hilarious posts for our Brit + Co followers, from snappy recipe Reels to inspiring quotes to celebrity interviews and more. Where does she get her inspiration to bring you the best social content?

“I’m lucky to be within walking distance of world-class museums, theater, and cool events, like fashion week. The inspiration is endless!” she says. “Social media can get overwhelming at times, but I often come away feeling more inspired than anything else. It’s a great way to connect with other creators and find new inspiration, which fuels my creativity to deliver fresh, engaging social media content every day.”

Mallory’s secret to bringing her inspiration to life? She uses Adobe Express, the all-in-one AI content creation app, to ideate and design colorful and engaging content on-the-go. “The features on the all-new Adobe Express mobile app make editing and collaborating on projects easier than ever!” she says. “Because we’re a remote team, I’m very rarely at my desk, so being able to ideate and create, or make adjustments, when I’m out and about is truly game-changing.”

Adobe Express makes designing easy and fast for anyone – even if you’re not a pro – with thousands of beautiful, professionally designed templates and a massive selection of assets for your Instagram and TikTok content, flyers, logos, and more. Plus, Adobe’s Firefly generative AI technology, which allows you to create the perfect image, edit with ease, and generate and customize amazing text effects with styles or textures that really stand out. All these features are now available on the mobile app.

In this fresh, new Reel, Mallory shares a day in her colorful life as she creates standout visual assets for Brit+Co’s social channels using the generative AI features in the new Adobe Express mobile app. Check it out below!

What a fun, creative job, right? “My day-to-day is genuinely such a blast. I love having the creative freedom to run with my ideas and infuse some of my own humor and pop into our content,” says Mallory. “Most of my friends and family don’t believe that this is what I get to do every day!”

Looking to improve your social content game? Here are tips for saving time and making an impact on social media for your work, side hustle, or to build your personal brand.

1. Engage with your audience: Engaging your audience with content that resonates can lead to higher reach and visibility. Thanks to Mallory’s constant performance monitoring, we know our B+C follower loves to treat herself and her besties, she’s super creative, indulges in celebrity news (especially nostalgia TV), and gets joy from entertaining, travel, food, and decor. Knowing this, Mallory creates fun, interactive posts like polls and quizzes, and always keeps our content fresh and interesting using the massive library of fonts, photos, and design assets in Adobe Express.

“I’m always out and about filming fun content for TikTok and our other video platforms,” says Mallory. “Adobe Express makes it so easy to add clips, music, and captions (and record voiceovers!) so I can edit it all together in real time.”

2. Generate anything you can imagine: AI has become a powerful tool for content creators, helping them enhance their creative work and simplify tasks. Leveraging the right AI tools can help you work and create high-performing content faster! The new Adobe Express mobile app is packed with AI goodness that makes complicated tasks simple. For example, speech to animation lets anyone easily animate extraordinary characters using their own voice. Adobe’s Firefly generative AI, which is designed to be safe for commercial use, helps creators ideate, generate, and edit stunning images and turn text and headlines into attention-grabbing designs – all on-the-go and in just a few taps. And the Adobe Express Generative Fill feature even lets you insert, remove, or replace people, objects, backgrounds and more with just a description.

“The AI tools are fantastic,” says Mallory. “Even the most obscure ask in the Text-to-Image feature will yield dozens of options. My favorite hack is to include “hand drawn” or “illustrated” in the prompt box to get a more authentic/stylized result.”

3. Embrace trends: Hopping on social trends quickly can boost your visibility and relevance. Constant collaboration ensures our team is on top of what people are talking about – and Mallory takes that to social media to make sure our POV is part of the conversation. The ever-changing nature of marketing and social media can make it hard to keep up! With the Adobe Express TikTok Creative Assistant tool on the desktop version, you can easily ideate and search what’s trending, so you’re in-the-know and able to reach more followers and stand out with your creative take on the latest trends. Then head to the mobile app to quickly schedule or post the content directly to your necessary social platforms! More on that below.

4. Keep it short and sweet: Attention spans on social are short, so it's best to keep your content concise and to the point. Use clear and concise language and don’t be too fussy (sound like the real person you are!). Break things up with text with photos, emojis, and bullet points to make your content more scannable.

5. Create a consistent visual style: While our audience can have slight nuances across our social channels, Mallory makes sure our content is instantly recognizable. Using tools like brand kits in Adobe Express (shown below) can help you easily stay consistent and on brand, easily saving and applying colors, fonts, filters, and imagery to any asset to create a cohesive look and feel across assets – and in a fraction of the time.

6. Repurpose content: Repurposing our top-performing content into different formats or for different platforms helps stretch the impact of a post and helps us test performance. Sometimes a post that didn’t perform well in the past kills months later!

7. Schedule ahead: In today’s on-demand world, consistency is key to keeping your social audience engaged. Develop a content calendar and schedule posts in advance to ensure a steady stream of content. With easy-to-use tools like the Adobe Express Content Scheduler, you can quickly plan, preview, schedule, and publish in a few clicks to all your social media channels and on-the-go.

8. Leverage data: Use analytics tools to track the performance of your social media content and identify trends, patterns, and audience preferences. Analyzing data can help you achieve a successful content strategy and focus on creating content that inspires, delights, and keeps your audience coming back for more!

Download the all-newAdobe Express mobile app today to try out all the innovative and fun features, including Adobe Firefly generative AI—a one-stop shop for all your content needs!

Video Direction & Editing by Mallory Levy.