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From the time Beyoncé announced Cécred up to the official launch, many people criticized the singer for never showing the world her real hair. Some people felt the singer was once again diving into a lane she knew nothing about and that she knew nothing about — what it's like to struggle with hair issues as a Black woman. It sparked a greater debate about much Black women owe the world, especially when it comes to proving our hair to the world and our community.

I personally had to teach myself not to be swayed by what others think — especially by the adults throughout my childhood 👀. It's not an easy feat when you're being taught how much your physical appearance determines how others will treat you from employers to strangers who see you in passing. Nevertheless, I was determined to genuinely fall in love with me regardless of what hairstyle I chose to wear (this determination came during the height of the self-love movement).

I've worn everything from my natural hair to long sew-ins, so I've parted ways with feeling like I need to justify my hairstyles to anyone. However, I know that's not always the case for other women — and I'm ready to dismantle this idea that black women are monolithic. And while stars like Beyconcé open themselves up to criticism by working in the public eye, leaving room for legitimate dialogue about their intentions and values and follow through, I also had a feeling that not everyone despises the fact Beyoncé started a hair care brand.

I decided there was no better way to find out than by asking, so I reached out to my community. This resulted in separate, eye-opening conversations with content creators Carolyn Gray andBrittany Waugh, as well as my good friendChelsea Hightower. We talked all things hair and Cécred, trying to understand what the real deal is with Beyoncé's newest endeavor. Here's what they had to say!

Carolyn Gray, Content Creator 

My conversation with Caroyln felt like a huge breath of fresh air. There wasn't a need to code switch (something Black women often navigate when communicating in the workplace and otherwise) as we had an open and honest discussion about her hair journey.

"When it comes to hair, I had two amazing perspectives on two ends of the spectrum in my family. I had my grandmother on my mom's side of the family — which is Caribbean — and they were all about relaxing the hair, doing the hair, having the hair salon in the back of the house that everyone would come to. That was their perspective of having refined, relaxed, and always put together hair...Having this idea that's how hair should be," she says.

On the other hand, her grandmother in the Maryland had gorgeous locs who told Carolyn as a child, "Don't ever let them tell you that they're dreadlocks. Ain't nothing dreadful about them." Ultimately Carolyn got a chance to see one group of women who felt like afro hair or natural hair wasn't 'neat' while the other side of her family believed curly hair is beautiful in a spiritual sense.

This helped prepare Carolyn for working in the corporate side of the fashion and fitness worlds. "I had a short perm there [in fitness] and was spoken to about what types of hair was acceptable on the sales floor or not. I started relaxing my hair in high school because it took my mom hours to manage my hair in its natural state and she fell into 'It's just easier for me this way without having to always go to the hair salon,' thing."

Her relaxer lasted from ages 14 until 27, but she's always played around with colors, short cuts, weaves, and even made her own wigs at one point. Though she knew there was a stigma around natural hair, she's always made it a point to have fun no matter what hairstyle she has.

So when Beyoncé announced the launch of Cécred, Carolyn didn't hesitate to send the news to her hairstylist to see how she felt. Her hairstylist's response? "I'm gonna buy the [super] fan bundle! Whatever bundle there is, I'm buying it!."

Carolyn says, "Initially I wanted to get her perspective to see if this would be something to try on my hair. Like, what did she think about the legacy of Beyoncé and her affair with hair as well as her mother's history as a hairstylist." She also reminded me that fans were able to catch a glimpse of Cécred's formulas on a table in her documentary for Renaissance. "I was like, 'what is this gold liquid thing on that table,'" she recalls excitedly.

"I didn't have any negative feeling about it because her mom has been a hairstylist. She [Beyoncé] has to wear weaves and color and I always wondered how she maintained her hair. I also thought how she cares for her hair with all the performing and the things she has to do," she says.

Concerning all of the negative thoughts about Cécred and Beyoncé's hair, Carolyn admits that she was thoroughly surprised at what some people were saying. She actually experienced said negativity in person when she was a part of a panel about Black beauty, but this didn't change her excitement about trying Cécred.

"I feel like my hair looks really healthy and I find that I've had less hair breakage since I've been using it. The reality is that I feel this hair care collection — the entire collection — is replacing the other products I used to maintain my blonde hair and the health of my hair."

She took care to mention that she believes Cécred is on par with Olaplex and K18. "I haven't had as much dandruff either because of that scrubbing shampoo [Clarifying Shampoo & Scalp Scrub]. Good Lord, what kind of scrub is that," she says with a laugh. Her only initial gripe is that she wasn't a fan of the shampoo's scent because she has a sensitive nose, but she barely notices it now.

You can watch her full review of Cécred on YouTube.

Brittany Waugh, Beauty Content Creator

Brittany's hair journey is one that's void of putting chemicals in her hair. She says, "I grew up with a mom who prioritized healthy haircare. I spent the majority of my early childhood in natural hairstyles, only getting press and curls for holidays." The reason for is this is that her mom didn't want her to have damage from coloring her hair or relying on relaxers like she did. Brittany admits, "Even to this day, I am scared to use chemicals."

However, she used to experience pressure to alter her hair growing up. "I wear wigs often, but also wear my hair in a natural pineapple updo to the gym for convenience. In my house growing up, a new hairstyle every week or every two weeks was mandatory, so I have adopted that. However, as I get older, I don't feel as pressured to do this, but more so changing my hair for my enjoyment and wearing it how I feel comfortable."

Now that Cécred is on the market, Brittany shares that she was a little wary about trying the brand's products for personal reasons. "While I was of course excited because it was coming from Beyoncé, I am a person who rarely changes my routine. When I find products that work for me, unless something spectacular comes along and changes my mind, I stick with the products I know work for me."

She's gone on to embrace the brand and says, "I can truly tell that the entire line was well-produced and developed. I am someone who mutually deals with psoriasis similar to Beyonce, so finding products that help with that flare-up is rare. Their Clarifying Shampoo & Scalp Scrub with the Deep Conditioner have helped my scalp and hair more than the products I have been accustomed to."

She shared a brief BTS clip of her admiring Cécred's packaging along with a glimpse of her natural curls on TikTok!

Chelsea Hightower, Compensation Professional & Social Media Content Creator

As long as I've known Chelsea, she's always worn her natural hair, and it never occurred to me to ask how she ever felt about it until now. "Growing up, I struggled to fully embrace my natural hair. Being a lifelong natural, I've mostly worn my hair in its natural state. However, as kids, our initial hairstyle choices often reflect our parents' or caretakers' preferences rather than our own," she reflects.

She also says, "My mom chose not to relax my hair when I was young, which greatly influenced my acceptance of my natural hair. However, for a long time, my choice was more influenced by circumstance than by preference. I found myself yearning for relaxed, straight hair, despite my mom’s efforts to encourage me to love my natural curls."

No matter how much her mom encouraged her, it was hard to not be influenced by what she was seeing. Chelsea says, "Most of the women and girls I knew had relaxers, including my mom and eventually my older sister. Despite receiving compliments and praise for my beautiful natural hair, I was still swayed by the prevailing trend of relaxed hair. It wasn't until 9th grade when my mom allowed me to relax my hair that I truly understood and appreciated my natural hair. That single experience of having my hair relaxed was enough to make me realize that I never wanted to do it again—I was mortified by how unnaturally straight and stiff it made my hair feel. I knew I’d be a natural girl for life after that!"

As much as she loves her hair, Chelsea admits that it hasn't always been easy to embrace it in a professional setting due to her own feelings about how she might be perceived. "While no one has explicitly told me to change or straighten my hair, I've felt an internal pressure. With a doctorate in Industrial-Organizational Psychology, where I've delved into research on fairness in the workplace and hiring practices, I've come across studies highlighting unconscious biases against people of color based on characteristics like hair," she shares.

Much of her studies and research revealed shocking documented evidence of the biases that POC face due to our hair, definitely playing a role in some of that pressure to conform. She's not afraid to admit that she even made the decision to wear her hair differently when interviewing for her first post-doctorate role. "This concern led me to wear a natural slick-back for some interviews, but for others, I opted for a straight-haired bob wig. Many Black women joke about the 'bait and switch' tactic of wearing a wig or weave for interviews and then revealing their natural hair once hired. That's essentially what I did. Now that I've secured my job, I feel more at ease wearing my natural hair. However, during the interview process, I felt the need to mitigate potential biases by altering my hairstyle."

When I asked her to share her unfiltered thoughts about using Cécred on her curls, Chelsea eagerly shared how her routine has changed since using the brand's products. "I was really impressed with the Cécred line when I first tried it out. I wanted to minimize bias as much as possible, so I made a conscious effort not to let my admiration for Beyoncé as an entertainer influence my perception of her hair products," she says.

This led her to compare Cécred with another hair care line she frequently uses. "I conducted a side-by-side comparison of Cécred and the other brand to judge Cécred’s performance fairly and without bias...the results spoke for themselves. The curls on the side of my hair treated with Cécred appeared shinier and had better definition on Day 2 compared to the side treated with the other brand. I shared my full wash day comparison on social media, and others agreed with my conclusion that Cécred outperformed the other brand." You can watch her comparison video on Instagram!

Ironically, Chelsea immediately loved the scent of Cécred's products, differing from Carolyn's experience. "Being a scent enthusiast, I appreciate the subtly perfumed fragrance of the products. My favorite product from day one has been the Reconstructing Treatment Mask. Everything about it, from its consistency and scent to the softness it imparts to my hair, is *chefs kiss*! This product recently won the 2024 Women's Health Beauty Award for Best Hair Mask, confirming its quality. It's definitely a product worth trying!"

The only issue she has right now is that she wishes the brand offered more styling products, but we'll see what happens as the year unfolds! Knowing Beyoncé and her team, there's a lot more surprises in store.

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Pillow Talk Multi-Glow

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Charlotte Tilbury Brow Cheat Refillable Hair-Like Eyebrow Pencil

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Bags

Lagos 5L Hiking Hydration Hip Pack

$50, was $100

This hip pack is the ultimate hydration hack for hiking, running, or even biking. It's fitted with a 2L reservoir and 3L of storage space (we're talking pockets on pockets) for on-the-go essentials like snacks and SPF! According to Cotopaxi, it clocks in at 10 ounces, making it a super lightweight option that won't weigh you down (back pain, who?). The back panel that meets your body opposite the adjustable straps is made of breathable mesh for added comfort.

Lagos 15L Hiking Hydration Pack

$72.50, was $145

If you need a larger hydration option with endless storage possibilities, this on-sale pack's the one for you! It comes complete with a 2.5L reservoir for water, while the remaining 12.5L is meant to hold additional gear (think clothes, headlamps, and camp shoes). This Coto backpack is exceptionally comfy to wear – it's designed with a ventilated, breathable back panel to air you out and waist belt wings to help take the heavy load off your back. If you already know you'll need more water on your backpacking trip or long day hike, this bag's also fitted with mesh bottle pockets on either side! It's another great lightweight option as it weighs 1 lb 7 oz.

Todo 16L Convertible Tote

$42.50, was $85

Did someone say 2-in-1? This sleek convertible piece is a backpack and a tote bag all at once. It's perfect for airplane travel, easily sliding under your seat or in the overhead storage space. No matter what, you can feel confident that the stuff you stow away is secure – a top zippered opening and interior 15" laptop sleeve will keep it in place. It also has a fleece-lined pocket for sunglasses or a phone!

Allpa X 4L Hip Pack

$52.50, was $75

This is the supreme Cotopaxi bag for hands-free adventures. Its adjustable strap can be customized for a fanny pack or crossbody fit, but either way, you'll be styling. As opposed to the Lagos Hip Pack, this one doesn't have a water reservoir, so it's best for short excursions. It'd be a lifesaver for any airport shenanigans you have coming up, since it enables super easy access to your phone, passport, wallet, and whatever else you wanna take with you! It's also compatible with the Allpa Travel Pack, measuring about 11 x 8 x 3.5 in to fit conveniently around it.

Jackets

Fuego Hooded Down Jacket

$147.50, was $295

It's no wonder Cotopaxi's Fuego jacket is one of their most beloved. The retro-esque striped gradient colorway gives total summer sunset vibes, which look good no matter if you're on the trail or roaming around the city. It's a total master at insulation (with 800-fill down) and repelling water (with a nylon shell construction), making comfort key. The scuba hood wraps around your head for maximized warmth – same with the zippered hand pockets on either side. Now is the best time to grab a summer camping-winter walking coat like this, since you're literally saving nearly $150.

Abrazo Fleece Half-Zip Jacket

$55, was $120

The fun, bright red colorway on this fleece ensures that you won't be missed on the trail. The contrasting zippered chest pocket gives your look some extra-stylish oomph that's practical for holding small items, too. The jacket itself boasts a half-zip that looks stunning in any configuration. The cuffs and collar are elastic, so you've definitely got some room to breathe and move around in this piece!

Teca Fleece Hooded Full-Zip Jacket

$70, was $140

Just as good a base layer as it is alone, this fleece is madly versatile for many different weather situations and activities. The iconic multicolor stripes are very cool in their own way, but what makes this garment even better is the fact that it's made from recycled fleece and repurposed polyester taffeta materials that would otherwise end up in a landfill! The full-length zipper and classic hood give you a good range of options for how to wear this jacket for the utmost comfort and confidence.

Cielo Rain Jacket

$72.50, was $145

This retro-inspired waterproof jacket might just be one of the freshest pieces of rain gear we've ever seen! It's highly breathable, being made from a medley of PFC-free recycled materials and mesh layers. Summer rain storms are truly no match! The zippered hand and chest pockets provide ample storage space for any small necessities you'd like to keep on-hand. In addition to this pink-orange options, there are 3 more colorways (blue, yellow, and black) to shop on sale right now.

Teca Half-Zip Windbreaker

$40, was $80

Most ideal for windy days, the Teca Half-Zip Windbreaker still lets you tackle to gusts in style. Though it's a beast at blocking out strong winds, it's also impressively breathable! There's a back panel vent that covers the lower half of your back and lets fresh air in without letting a single chill sneak by. This Cotopaxi piece also packs down into itself, which is a total treat for minimalist travelers!

Fuego Down Vest

$92.50, was 185

You never know when you'll need an extra layer, and this down vest is the perfect thing to take along "just in case." It's perfect for those mild, temperate days where you still may find cool breezes in the shade. The two side pockets are streamlined in their open-faced design for tucking your hands into. The fact that you can snag this piece in the iconic sunset gradient coloration for half off is pretty nice, too.

Trico Hybrid Jacket

$87.50, was $175

Described as a "hybrid layer" that provides "even distribution of warmth," the Trico Jacket boasts panels of high pile fleece and 100% recycled synthetic insulation for extra coziness. It has a generously-sized hood as well as side pockets for colder moments, and a zippered chest pocket for storing the small stuff. Not to mention this electric magenta and burnt orange coloration is just stunning!

Teca Fleece Pullover

$50, was $100

No zips here – only buttons. This pullover is easy to throw on and off. It has snap buttons placed all the way up to the collar, but it also folds down stylishly when unbuttoned. The fleece material is fairly thin, so this one works best as a midlayer or light jacket. The kangaroo pockets speak to its casual vibes, making it perfect for everyday wear, from the office to the grocery store!

Teca Crop Jacket

$40, was $80

The cropped shape on this Cotopaxi jacket absolutely gives it a trendier feel, and we are very here for it! It's a wonderful light layer for chilly mornings-turned hot afternoons (IYKYK), and it's meant to fit loosely so you don't feel swamped at any point. There's an adjustable bungee at the hem that allows you to customize your perfect fit, too. The thin material makes this a very packable contender for extended travel!

Lighter Gear

Paseo Travel Crop T-Shirt

$27,50, was $55

Sometimes summer's sunnier days don't call for a single layer, which is why Cotopaxi offers lighter garments for sweat-worthy moments. This super-soft crew neck tee is crafted from an odor-resistant, quick-drying material for those exact occasions! Though practical AF, the cropped silhouette still gives this piece a trendy air. In addition to this tan color, there's a pink, blue, and yellow version on sale (50% off).

Sombra Sun Hoodie

$35, was $70

This sun hoodie already has UPF 50+ protection built in, which is crucial for long days spent in the sun. Even if it's hot, protection from harmful rays is important! Even if it does feel like a million degrees out, this pullover feels like nothing. It's super light and breathable. It flaunts thumbholes for added coverage and practicality, plus a tiny pocket along the back side for any must-haves.

Mari Crop Top

$30, was $60

Okay, fun and colorful! You're gonna be the coolest gal on the trail (or at the gym!) when you sport this cropped tank top. It's entirely movement-friendly, but still uber-stylish with a serene color scheme and cross-back straps. It's made from a quick-dry fabric that feels like heaven, even if you're breaking a sweat.