The wise Andy Rooney once said, “Anytime you you have a 50/50 chance of getting something right, there’s a 90% probability you’ll get it wrong.” It’s in this spirit that BelayCords are transforming the USB charging cord into a much more functional piece of your personal technology puzzle. Their $4,000 Kickstarter goal was met ages ago, and now the company is looking at more than $60K of seed funding from people that believe in a no-frills, well-designed charging cord.

No longer will you risk busting your computer’s USB port when you guess wrong side up. No longer will you find yourself dodging exposed wires every time you charge your iPad. And no longer will you need to mask unslightly cords with DIY projects galore (though, there’s a difference between need to and want). The BelayCord is hoping to help you get it all right 100% of the time.

The BelayCord’s USB end works in any orientation, so you just plug it in and go without having to check and make sure it’s not upside down. They will be available in a few different models to accommodate the varied charge inputs used on most devices like lightning ports, micro USB ports and a couple of others. The team worked with designers to make sure the cords look as good on the outside as they are on the inside, so they’ve come up with a rope-style design in an array of bright colors.

Looking almost like rugged rope you’d use on a tent or to tie a mattress to the roof, these cords are meant to be strong and durable. In other words, they are the opposite of the standard Apple cords that end up breaking after six months. The BelayCords also come with a lifetime guarantee, so you’ll never need to buy another one again (though, again, there’s a difference between need and want… and there are so many cool colors!).

The Kickstarter is still live until early November if you’d like to contribute for one of the backing perks, or your can wait until these cords hit the shelves later this year. They are expected to retail at about $40 each.

Would you trade up? Let us know what you think!