Who rules the Internet? Cats do. So far, mostly it’s because the universe likes to make fun of their fails. Now the cats are turning the camera around on their humans. Cat food company Whiskas has invented a camera called Catstacam. It’s a wearable collar camera that automatically posts photographs to your cat’s Instagram account. (Your cat does have an IG account, right?)


The collar cam is activated whenever Kitty makes a sudden movement — presumably this helps to cut down on repetitive shots when your cat naps for 16 hours straight — and then automatically captures six shots a minute while she prowls around the neighborhood or the kitchen. Then, whenever kitty wanders back into range of your Wi-Fi network, the camera automatically uploads the photographs to Instagram.


Catstacam gets bonus points for its packaging, which doubles as a cool geometric cat toy. Kitty is so trending.


Just check out the hashtag #catstacam to see examples of cat photography. The ones with the whiskers are our favorite. And thankfully, there’s not one dead mouse to be seen.

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Not only can you find out what your cat gets up to when it roams around the neighborhood, but Whiskas also says if you are struggling to interpret why your feline is doing something, you can ask a cat behaviorist for an explanation by hashtagging #askwhiskas and a pro will try to explain your cat’s odd habits. For example, a mirror selfie taken by a cat named Lola led to an expert answering the question of whether cats can recognize themselves in mirrors.

As of now, there are a limited number of Catstacams, and they are only being given out to celebrities who own cats in Australia. Sadly, there is no word on when the product will be available for sale. Until then, we’ll enjoy the view from down under. Literally.

Do you follow a cat on Instagram? Talk to us in the comments below!

(h/t PetaPixel)