A beautiful photograph is basically gold in the digital world. Whether you’re an Etsy seller, a food blogger, or anyone else uploading your work online (like us!) you want your masterpiece to look just as good on screen as it does in the palm of your hand. It’s hard though, since it’s near impossible to get perfect lighting and a fitting background without the help of a photo pro. Enter Foldio: a small, foldable photo studio that lets anyone with a smartphone, tablet, or traditional camera take studio-quality pictures. Makers rejoice!

Foldio’s design is perfectly simple: the portable photo studio pops up into place with strong magnets. Made of laminated, waterproof paper, its structure is sturdy, so you won’t have to worry about it toppling on your wares. Oh, it even comes equipped with memo clips on the back so you can keep your shot list close by.

The standard Foldio set, which is $34 on Kickstarter, comes with a white, matte finished background sheet—perfect for staging crisp and clean shoots. If you’re a minimalist, this is really all you need, but if you’re color-fiends like us, you’d probably want to shell out an extra $9 to get the background multi-pack that includes six additional colored sheets. Just imagine how amazing Ebay listings could look! All of the background sheets are washable, so food bloggers won’t have to worry if their culinary creations spill or splatter.

But any photographer will tell you: it’s all about the lighting. Foldio boasts an embedded, battery-powered LED strip that casts photo-ready rays. This means that no matter the lighting condition, you’ll can always take the same high-quality pictures. Score!

Already way beyond it’s $10,000 Kickstarter goal, Foldio seems like a must-have for bloggers and sellers of small wares alike—we’d definitely give one a spin here at Brit HQ! Plus, it goes way beyond clever with its modest price tag: now anyone with a smartphone can take professional grade pictures using Foldio.

Would you get a Foldio? Do you think a quick answer to studio lighting is a good thing, or do you think people should learn the old school way? Do you have other tips, tricks, or hacks to improving smartphone images? Talk to us in the comments below!