It鈥檚 always a recipe for excitement when a brand steps out of its comfort zone. Take, for example, Tiffany & Co, who made the jump from jewelry and silver housewares to breakfast foods with its聽recently opened Blue Box Caf茅. Now, design house Gucci is following suit, switching gears from (fur-free!) fashion and leather goods聽to consumables.

Gucci Garden

The Italian fashion company聽made the announcement that its new concept store in Florence, Gucci Garden聽(open as of Tuesday), will not only聽allow shoppers to peruse聽its world-famous聽clothing, art, accessories, and heirlooms, but also to enjoy a nice meal with the introduction of a 50-seat restaurant dubbed the Gucci Osteria.

Helmed by Michelin-starred chef Massimo Bottura of聽Modena-based Osteria Francescana, the聽eatery鈥檚聽exclusive menu will feature plenty of Italian pasta dishes, including risotto, tortellini, and聽pork buns.

Diners can find it nestled into the Garden鈥檚聽bottom floor within the ancient Palazzo della Mercanzia, which was originally built back in 1391 and聽has housed聽the Gucci Museo since its opening back in 2011.

Gucci Osteria da Massimo Bottura

According to聽Harper鈥檚 Bazaar, the idea to create a market-type atmosphere where shopping, eating, and revelry come together as one. A ticket to enter the Garden and all its splendors will run you about聽鈧8 (the equivalent of roughly $10 USD), and half of that fee will go to聽different restoration projects around the city.

Would you eat at Gucci Osteria? Tell us @BritandCo!

(Photos via Gucci)