If you haven’t heard of fashion designer Kaelen (AKA, one of the seven next big things in fashion), you’re about to: but it’s not for the reasons you might think. Instead of her killer looks making headlines, it’s the social statement that designer Kaelen Haworth is making this week in response to Donald Trump winning Tuesday night’s election that’s got our full attention.


For the entire coming week (through November 18), instead of profiting from her clothing sales, Kaelen is taking a page from Katy Perry and Miley Cyrus‘s books and donating 100 percent of the proceeds for each sale to the charity of the buyer’s choice. Better yet, you can actually afford to buy them, since they’re also 75 percent off with a code.

“In light of recent events that have left most of us feeling helpless, we have decided to help out the people who need it most…include one of the corresponding codes at checkout to receive your discount and we will donate the entire amount of your order to that charity.”

Whoa: How cool is that?

Currently, included charities are Black Lives Matter, National Immigration Law, Rape, Abuse & Incest National Network, The Nature Conservatory, Trevor Project, Greenpeace, Everytown for Fun Safety, Standing Rock Sioux Tribe and Oceti Sakowin Camp, but if you’re not down with any of those, you can simply email the site @info@kalennyc.com, and they’ll make the donation accordingly — within reason.

“We’ve already been called out today for neglecting to include certain charities (totally cool, let us know) and for not having a readily available NRA donation code (not as cool, and definitely not a charity),” she writes on her Instagram page.

Those that don’t want to shop can make donations directly, and those that fail to enter a code will simply have their proceeds split between the aforementioned charities.

We are SO on board!

What’s your charity of choice? Tell us why @BritandCo.

(h/t Hello Giggles, photos via Kaelen)