This one's for BookTok.
21 Days Until Blake Lively's 'It Ends With Us'! Watch The New Trailer Now.

Chloe Williams is B+C’s Entertainment Editor, Celebrity Interviewer, and On-Air Host with over 8 years of experience in the media space. Her interviews have amassed millions of views, and have been referenced in Vanity Fair, Deadline, and People. Whether she’s analyzing costumes, writing a movie review, or laughing with the hottest A-listers, she loves exploring themes of hope, restoration, and beauty. Chloe received a degree in American Southern Studies and Creative Writing from The University of North Carolina at Chapel Hill, and currently lives in New York City with an alarming amount of notebooks. Say hi at @thechloewilliams on Insta and TikTok and @popculturechlo on Twitter!
It's no secret that Colleen Hoover's It Ends With Us is an emotional, devastating look at love, loss, and strength. The book has an Amazon rating of 4.7 out of 5 thanks to 329,035 ratings, and fans of the book are going to be all over the film adaptation! The new summer movie (which is coming to theaters August 9, 2024) stars Blake Lively as Lily Bloom, Justin Baldoni as Ryle Kincaid, and Brandon Sklenar as Atlas Corrigan. And on July 19, we got a brand new trailer for the movie that totally took my breath away. Watch it below, and then add The Best Blake Lively Movies to your summer watchlist!
The new It Ends With Us trailer really captures the complexity of all its characters (and humans in general TBH). We see Lily and Ryle during good times — chatting on the roof, making out after a party — but we also see them during bad times, too.
My favorite moment of the whole trailer comes at the very end, when Blake Lively's Lily turns her head to look right at the camera, revealing a cut above her left eyebrow. She stares at the camera (and, it feels like, us) for just long enough that it feels slightly uncomfortable, which is exactly the point. The theoretical eye contact feels like a promise that the movie takes its serious subject matter, well, seriously.
And after consumers started saying the It Ends With Us book romanticizes domestic violence, it also feels like a challenge to give the movie a chance.
What's your favorite standout moment from the new It Ends With Us trailer? Check out A Beginner's Guide To Colleen Hoover Books Ranked From Best To Worst for more titles from your favorite author.
Lead image via Eric Charbonneau/Getty Images for Sony Pictures





















