Looking for a reason to throw a party but don’t have any weddings, birthdays or holidays coming up? Well, we believe there’s no wrong time to throw a shindig. Any day, any time — we’re totally down. In fact, in the same vein as random holidays like “Talk Like a Pirate Day,” we think you can come up with nearly ANY reason to put together an irresistible fête. With that said, here are a few very serious and somewhat preposterous reasons to throw a party in the middle of the week.

Your bestie got a promotion.

Because it’s International Square Dancing Month!

It’s 70 degrees out.

You scored a bottle of watermelon vodka from the freebie table at your office.

Your pattern-loving BFF finally figured out how to wear leopard print and polka dots at the same time.

Your neighbors are out of town.

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The point is, there are plenty of reasons to celebrate on the daily. That’s why we’ve teamed up with our friends at IZZE to turn every night into #FriendsdayNight! Because who needs a “real” reason to party with their BFFs?

1. Set the Scene

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Whether you’re creating a backdrop for your cocktail bar, dessert table or photo booth, this is the easiest way to add a riot of color to any scene in a matter of minutes.

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Here’s how it’s done: Choose a color scheme that suits your party. Get a few yards of fabric in a range of colors — we got two 3 x 6-foot pieces in five different colors. Cut or tear into strips that are 2-4 inches wide. Tie onto a dowel or curtain rod. You’re almost done!

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Use fishing line or nails to hang on the wall, and you’re just about ready for your close-up.

2. DIY Paloma Cocktails FTW

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Next up, it’s time to create a signature cocktail. We created a four-step hack on a classic Paloma cocktail by mixing IZZE Sparkling Grapefruit with tequila, lime juice and a little bit of salt!

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First, dip the rim of your glass in lime juice, water or a thinned-out simple syrup. Then dip it into your margarita salt. Next, add in a shot of tequila. Then a tablespoon of lime juice. Finish it off by filling your glass with IZZE Sparkling Grapefruit — this replaces the grapefruit juice, sugar and sparkling water in a traditional Paloma recipe.

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Top it off with lime, lemon or grapefruit garnishes.

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Though we can’t speak to the health benefits of tequila, we can tell you that all IZZE Sparkling Juices are made with 70% fruit juice and do not include added sugars, preservatives or caffeine. So, you can feel good about your sparkling sipper! ;) Cheers!

3. Play on, Playa

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Every party needs the perfect playlist. Lucky for you, we’ve created a #FriendsdayNight Party Playlist that’s just waiting to be blasted. Oh, and that Giant Gem Speaker? Get it in the B+C Shop!

And if you don’t have Spotify (get on it!), here is the track listing:

1. Ce Jeu — Yelle

2. Lights — Ellie Goulding

3. Drunk in Love — Beyoncé, Jay-Z

4. Rich Girls — The Virgins

5. I Feel It All — Feist

6. Up Up & Away — Kid Cudi

7. Little Secrets — Passion Pit

8. Burning — The Whitest Boy Alive

9. No Scrubs — TLC

10. Night by Night — Chromeo

11. Dancing On My Own — Robyn

12. Bad Girls — M.I.A.

13. Family Affair — Mary J. Blige

14. Only Girl (in the World) — Rihanna

15. Express Yourself — Madonna

16. Fancy — Iggy Azalea, Charli XCX

17. Womanizer — Britney Spears

18. I Love It — Icona Pop, Charli XCX

4. Stay Hydrated

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Don’t forget to stay hydrated, especially if you’re cocktail-ing it up on a weeknight. IZZE Sparkling Water is the latest quench-thirsty refreshment to hit the hydration scene. Forget a boring solo cup of tap water or tumbler of soda water — these bold-flavored bottles of non-boozy bubbly come in Blackberry Pear, Mandarin Lime and Raspberry Watermelon.

5. Nightcap Goodie Bags

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And finally, send your guests home with one last cocktail, or one to sip on tomorrow! We packaged up itty bitty bottles of Paloma Basel Tequila, threw in a bottle of IZZE Sparkling Grapefruit and filled with confetti. Use cello bags to keep everything together and tie off with DIY glitter-dipped gift tags. Done and done.

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What reason would you use to throw a weeknight party? Share your ideas in the comments!

This post is a collaboration with IZZE.

DIY Production and Styling: Madeline Bachelder

Photography: Kurt Andre:

Models: Alicia Cox (Commerce), Sarah Vogt (Marketing), Krystle Cho (Design)