9 J-Beauty Products for a Next-Level Glow

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In Japanese beauty, there’s no such thing as a quick fix. It’s all about simple routines that support long-term benefits like well-nourished skin and slowing down the process of aging — all while achieving dewy AF skin. The J-beauty trend focuses mostly on multi-tasking formulas that serve more than one purpose, that way you get the most out of your products and regimen without having to go for the entire 10-step routine (like those popular in K-beauty). J-beauty and K-beauty have similar end goals of clear, hydrated skin, but Japanese beauty takes a minimalistic approach while Korean beauty caters to a well-stocked #shelfie (hence all the steps).

Many J-beauty products feature properties that tackle acne, rough texture, and more, but the main focus is hydration — and lots of it. From lotions to oils, Japanese skincare takes full advantage of the world’s most nourishing ingredients (like centella asiatica and reishi mushrooms) to enhance formulas and provide the complexion with a moisture-packed punch.

If you’re on the hunt for a formula with promises of dewy skin, keep clicking for the best Japanese beauty products the market has to offer.

What’s your favorite J-beauty product? Tell us @BritandCo!

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