This Try-at-Home Custom Bridal Brand Is Changing the Wedding Dress Game
In 2017, there’s hardly anything you can’t shop for from the comfort of your home — and that now officially includes custom wedding wear. Yep, bespoke bridal brand Lace & Liberty is giving brides-to-be the chance to design their ideal look for their big day, without ever having to set foot in a store.
Founded by former investment banker and MIT grad Danielle Wen, Lace & Liberty was born out of Wen’s own bridal shopping experience. Having fallen in love countless times with the top of one dress and the skirt of another, Wen decided to fill the void in the market by creating her own mix ‘n’ match, try-at-home concept.
So how does it work? Every design at Lace & Liberty is a unique, separate piece, which means you can choose from tops, skirts, and slim dresses to combine and create your dream dress. Also up for customization are details like color, train, straps, and more. By making each dress to a bride’s specific measurements, Lace & Liberty aims to minimize alteration costs. Because #weddingbudgets.
But how does a girl know what silhouettes to choose? By trying on, of course. The brand lets customers try on any samples at home (up to a size 20), so finding the perfect piece is stress-free. Do it on your own or turn your home into a bridal salon and have friends and family over to give input. It’s up to you. In a rush? Lace & Liberty can turn around dresses in 8-10 weeks if needed. And with a price range of $400 to $2,000 — basically unheard of in the custom wedding dress game — you’ll have the gown of your dreams and money left over for the honeymoon. Now that’s a happily ever after.
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(Photos via Lace & Liberty)
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