In theory, online shopping is a breeze. See your size, place your order and bam! A brand new outfit delivered straight to your door. But here鈥檚 the thing: with vanity sizing becoming so common, it鈥檚 easy to be a small at one shop and a large at the next. That鈥檚 all well and good when you鈥檙e in the dressing room and can run out to grab another size but when you鈥檙e shopping online it becomes a total drag to anxiously await a garment鈥檚 arrival only to find out it鈥檚 too small. Enter: Mallzee, a UK-based shopping app that will fix that major woe for you.


Mallzee is often described as 鈥淭inder for shopping鈥 and it鈥檚 easy to understand why. When you DL the app you select which retailers you like and then much like Tinder profiles, a pair of shoes, pants or maybe a dress will pop up. Swipe right or left to discover more. Like something? Heart it to keep an eye on it. Mallzee will also let you know when it goes on sale.

To us, the coolest part of the app is the sizing profile you can create. Within your account, select all the sizes you usually are in everything from tops to swimwear. Mallzee will then only show you items that are in your size and even suggest what size they think you鈥檒l be at each place. But one MAJOR thing to keep in mind is that although these are US retailers you鈥檙e seeing, the Scottish app has yet to adjust to US sizing. Your size in the UK should be two sizes larger than what you are in the US (for example, if you鈥檙e usually a size 2 US you鈥檇 be a 6 UK). So, when creating your sizing profile be sure to select two sizes larger than you typically would to make the filter accurate.


Mallzee鈥檚 founder Cally Russell told Marie Claire, 鈥淢allzee was invented to solve the problem of being able to find, compare and buy items from multiple retailers in one convenient place鈥 As we worked to solve this more and more users told us they struggled to find products in the correct size. We needed to be able to give our users the ability to find, compare and buy items knowing that no matter which retailer they are from, they will be in their size.鈥

Happy shopping, stylish friends.

What shopping app do you swear by? Share with us on Twitter @britandco.