As much as we want to make good on our New Year鈥檚 resolution to run more, there are a lot of excuses we can think up to avoid hitting the trail, whether it鈥檚 a lack of time, bad weather or a female runner鈥檚 worst nemesis: an awkwardly fitting sports bra. Montreal-based wearable tech company OMsignal (which launched with this wearable workout shirt for men) is about to quash the latter excuse with their OMbra. Their smart bra is not only ultra-comfortable, but when paired with a companion running platform, it can actually track your biometrics as you run!


Dubbed 鈥渢he smartest sports bra ever鈥 by its maker, the OMbra was conceived after OMsignal鈥檚 own research revealed that over 70 percent of women wear the wrong size bra. For sports bras in particular, uncomfortable straps were found to be the most common bra problem. If you鈥檝e been sporting an uncomfortable sports bra for years, you might think, what鈥檚 the worst that an ill-fitting bra could do? However, OMsignal鈥檚 research found that the way women run can actually change based on how much support their bras offer! Determined to design a bra with women in mind, OMsignal got to work on the OMbra to support runners and manage their running performance at the same time.


Unlike many bras that line the shelves of sporting goods stores today, the OMbra offers stretchable fabric, mesh, cups and adjustable straps and closure. All of these features, the company claims, can 鈥渁ssist women in terms of breathability, movement and comfort.鈥 But the OMbra is much more than just a comfortable bra. The 鈥渟mart鈥 component of this smart bra kicks in when it鈥檚 used with the corresponding app-based running platform, OMrun.


Together, OMbra and OMrun offer impressive biometrics, measuring distance, cadence, pace, heart rate and calories, while offering nifty data on running economy and breathing rhythm. Based on your last 14 days of training, the dynamic duo of products can even give you insight into the state of fatigue your body is in! If you鈥檙e not up to pace, the built-in biometric coach can help you meet targets that can be set before a run.

Both the OMbra and OMrun are planned for availability in spring of 2016. Pricing on this smart wearable is expected to be around $150, according to Digital Trends. Sign-up here for early access!

What鈥檚 your biggest excuse not to exercise? Would a smart wearable encourage you to start running this year? Tweet us @BritandCo!

(h/t Montreal in Technology; photos via OMsignal)