This Scientific Study Explains Why You’re So Obsessed With Rainbow Food
There’s a new trend taking over the food industry, and no, it has nothing to do with kale. Actually, in a way, it’s kind of the anti-kale. Taking a step away from the natural and organic foods that have been getting all the spotlight for the past few years, rainbow-colored foods have swooped to show that real, edible food can, in fact, look like a leprechaun’s dream come true.
Our first mega rainbow obsession was the bagels from The Bagel Store in Brooklyn. Then we discovered the rainbow donuts. Then the rainbow coffee. The list goes on… It definitely all looks pretty, but after we’ve literally tasted the rainbow, we’re often left wondering WHY we’re so obsessed with these crazy-colored foods. Well, thanks to a new video by NowThis, it looks like there may actually be a scientific reason.
This is your brain on rainbow-colored food
Posted by NowThis on Tuesday, April 26, 2016
A study on the relationship between color and food conducted in 2015 revealed that chowing down on technicolored snacks might be tricking your brain into tasting flavors that aren’t really there. I.E., when you bite into a rainbow bagel you might *think* it’s slightly sweeter than a normal bagel just because it’s rainbow-colored.
Additionally, NowThis also references a 2014 study that claims eating colored foods keeps you from getting bored while you eat, therefore making you eat more. That’s great news if you’re adding some food coloring to your cauliflower but maybe not your cupcakes.
Which rainbow food are you dying to try? Share with us on Twitter @BritandCo.
Back in January, we introduced you to a feel-good cause to inspire your New Year's resolution: a walking challenge to help raise funds for the amazing cancer fighters at The Leukemia & Lymphoma Society. I took part in the challenge with the Brit + Co team and ended up walking 105+ miles in January — it was awesome.
This spring, there's a new challenge on the horizon, The Leukemia & Lymphoma Society's Big Climb. The ask: On May 15, 2021, you can step up to take cancer down by committing to climb 1,311 steps, walking 3.2 miles, or doing 440 chair step-ups at home as part of the Big Climb. If you need some motivation to bring movement back into your daily routine — look no further!
As always, it's free to sign up, but climbers are encouraged to set a fundraising goal to help beat cancer. We'll be organizing another Brit + Co team to step up, and I hope you'll join us too! Keep scrolling for a peek at where I'll be completing the challenge in my Los Angeles neighborhood around the hidden Silver Lake Stairs. Happy climbing!
Never underestimate the power of an accountability buddy! I asked my in-laws, my partner, and a few friends to join me so we can keep each other motivated and accountable in completing the challenge — virtual high-fives all around! Also, my dog Fox is a great climber, too.
An aesthetically pleasing backdrop is a huge motivator for me! I'm fortunate to have all sorts of painted steps around my neighborhood to keep the challenge interesting, but you can also keep cool inside with at-home chair step-ups.
Don't forget to share your progress on social — #BigClimb!
Feel free to break the challenge up if you need to by tackling half the distance in the AM and half at sunset. Here's me 1,311 steps later and ready for a break — but, think I earned this one!