For years now, we’ve relied on Target collaborations to provide us with some much-needed (not to mention stylish) seasonal wardrobe updates that won’t totally put our bank account into a code red-type situation. But when we heard about Target’s upcoming “tartan takeover” with designer Adam Lippes a few months back, we were a little bit skeptical. How many plaid pieces do you really need? But friends, we’ll be the first to admit that we were sorely mistaken. Target just released the lookbook for the upcoming fall collaboration, and we kind of want everything.


The fall styles are cozy, but super sleek at the same time. In the minimal collection, you’ll find collared dresses, slim blouses and a slew of stylish outerwear pieces. And yes, everything is plaid, but it doesn’t feel like the loud plaid we’re accustomed to. The black and white dress can easily be paired with one of the line’s jackets. A poncho could also be easily be paired with a patterned pump.

Lippes tells Vogue, “The mood of the Target collection is the same as I really convey in the main collection. It’s refined, elegant, and elevated pieces that a woman can have in a wardrobe and keep and take going forward.”

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While this line is definitely what we’re eyeing the most, it’s only part of the “tartan takeover” Target has planned. On their blog, they announced that you’ll also find everything from Diet Coke bottles and shampoo bottles to ChapStick tubes and paper towels decked out in the pattern. There are a whopping 360 products included in the line.


Lippes’ 50-item collection is set to hit shelves on September 22nd. If you need us the night before, we’ll be setting up shop outside our favorite red-and-white palace.

What’s your favorite look from the line? Share with us in the comments below.

(Photos via Target)